Louisiana Population Demographics

  • Total population: 4.58 million (2023 estimate), down about 1.8% from 4.66 million in 2020
  • Land area and density: 43,204 square miles; 106 people per sq mi (41 per km²)
  • Age: median 37.6 years; under 18: 23.6%; 18–64: 59.8%; 65+: 16.6%
  • Gender: 51.1% female; 48.9% male
  • Racial/ethnic composition: 56.9% non-Hispanic White; 32.6% Black or African American; 6.0% Hispanic/Latino (any race); 1.9% Asian; 2.0% two or more races; 0.5% American Indian/Alaska Native; 0.1% Native Hawaiian/Other Pacific Islander
  • Density insight: Population is concentrated along the New Orleans–Baton Rouge–Lafayette I‑10/I‑12 corridor, with many northern and coastal parishes remaining sparsely populated

Important Facts About Louisiana

  • Statehood 1812; 2023 population 4.6 million; capital Baton Rouge; largest city New Orleans.
  • Pivotal events: 1803 Louisiana Purchase; 1815 Battle of New Orleans; 1960 Ruby Bridges school desegregation; 2005 Hurricane Katrina; 2010 Deepwater Horizon spill.
  • Cultural/architectural: birthplace of jazz; Mardi Gras in New Orleans; French Quarter’s Creole townhouses and wrought‑iron balconies; St. Louis Cathedral (1794); The National WWII Museum.
  • Natural features: Mississippi River delta and ~7,700 miles of tidal shoreline; about 40% of U.S. coastal wetlands; Atchafalaya Basin ~1.4 million acres (largest U.S. river swamp); Kisatchie National Forest 604,000 acres.
  • Economy—energy/industry: 2nd‑largest U.S. refining capacity (~3.2 million barrels/day); ranks 3rd in marketed natural gas production; major petrochemical corridor along the Mississippi River.
  • Economy—ports/logistics: Port of South Louisiana moves 230+ million short tons/year (largest U.S. port by tonnage); New Orleans is a leading container and cruise gateway.
  • Economy—agriculture/seafood: among top states for sugarcane and rice; produces ~90% of U.S. crawfish; leading Gulf landings for shrimp and oysters.
  • Economy—tourism: over 40 million visitors annually support music, food, and heritage travel centered on New Orleans, plantation corridors, and coastal ecotourism.

Louisiana Email User Demographics

  • Context: Louisiana population ~4.59M; land area 43,204 sq mi; population density ~106 people per sq mi.
  • Estimated adult email users: 3.23M (18+), derived by applying ~92% U.S. adult email adoption to Louisiana’s ~3.51M adults (ACS 2023).
  • Age distribution of adult email users: 18–34: 31%; 35–54: 35%; 55+: 34% (slightly lower adoption among 65+ narrows their share).
  • Gender among adult email users: Female 51%; Male 49% (email adoption is effectively parity by gender).
  • Racial/ethnic composition of adult email users (mirrors adult population due to high, broad adoption): White (non-Hispanic) 58%; Black 32%; Hispanic/Latino 6%; Asian 2%; Native American/multiracial/other 2%.

Phone Usage Statistics in Louisiana State

  • Estimated mobile phone users (age 13+): about 3.7 million in Louisiana (roughly 96–97% of residents 13+ use a mobile phone).
  • Age distribution of phone users: 13–17: 7.8%; 18–24: 12.6%; 25–34: 16.0%; 35–44: 15.2%; 45–54: 15.1%; 55–64: 15.8%; 65+: 17.4%.
  • Gender breakdown of phone users: Female ~51%; Male ~49%.
  • Racial and ethnic composition of phone users: Non-Hispanic White ~56%; Black ~32%; Hispanic/Latino ~6%; Asian ~2%; American Indian/Alaska Native ~0.7%; Two or more/Other ~3.3%.
  • Population density (context): about 108 people per square mile (about 42 per km²).

Social Media User Statistics in Louisiana

  • Population 4.6M (2024); estimated social media users 3.4M (≈74% penetration).
  • Age distribution of users: 13–17 8%, 18–24 16%, 25–34 23%, 35–44 18%, 45–54 15%, 55–64 11%, 65+ 9%.
  • Gender: 53% female, 46% male, 1% nonbinary/other.
  • Platform monthly reach (residents 13+ unless noted):
    • Facebook: 62%
    • Instagram: 44%
    • Twitter/X: 22%
    • Discord: 15%
    • Google services (incl. YouTube): 82%
    • Tinder: 9% of 18+
    • Bumble: 7% of 18+
    • OnlyFans: 3% of adults
  • Insights: Usage is highest in urban/college hubs (New Orleans, Baton Rouge, Lafayette). Younger cohorts (18–34) over-index on Instagram, Discord, and dating apps; older users lean toward Facebook and Google services. Figures are modeled from U.S. platform adoption rates applied to Louisiana’s population to provide state-level estimates.

Table of Contents

Counties in Louisiana