Livingston County

Livingston Parish (county-equivalent), Louisiana — key demographics

Population

• 2020 Census: 142,282

Age

• Median age: ~36 years
• Under 18: ~26%
• 65 and over: ~14%

Gender

• Female: ~50.6%
• Male: ~49.4%

Race and ethnicity (2020 Census; race alone; Hispanic is an ethnicity)

• White: ~89%
• Black or African American: ~6–7%
• Two or more races: ~3%
• Asian: ~0.6%
• American Indian and Alaska Native: ~0.5%
• Native Hawaiian and Other Pacific Islander: ~0.0–0.1%
• Hispanic/Latino (of any race): ~4–5%

Households and housing

• Households: ~51–52k
• Average household size: ~2.8
• Family households: ~73%
• Married-couple families: ~56–59%
• Owner-occupied housing: ~80–83%

Insights

• Predominantly White, with modest Black and Hispanic/Latino populations.
• Younger-than-national median age and larger household sizes.
• High owner-occupancy consistent with its suburban/rural profile east of Baton Rouge.

Livingston Parish (county), Louisiana — email usage snapshot

• Population ≈147,000; households ≈49,500; density ≈225–230 people/sq mi.
• Households with broadband: ≈88% (≈43,500); households with a computer/smartphone: ≈93% (ACS).
• Estimated email users (age 13+): ≈111,000 residents use email at least monthly (modeled from ACS, Pew, FCC).

Age adoption rates

• 13–17: ≈85%
• 18–34: ≈96%
• 35–49: ≈95%
• 50–64: ≈92%
• 65+: ≈80%

Gender split among email users

• ≈51% female, ≈49% male (mirrors local demographics).

Digital access trends and connectivity

• Email is near‑universal among working‑age adults; usage continues to rise with smartphone‑first access and expanding fiber/cable along the I‑12 corridor (Denham Springs–Walker).
• Rural edges have higher reliance on fixed wireless and satellite; fixed broadband subscriptions have climbed into the high‑80% range.
• 5G coverage is strong in populated corridors; 100–300 Mbps is typical on cable/fiber where available.
• Local density and build‑out patterns mean near‑ubiquitous cable/fiber in the I‑12 growth corridor, with sparser northern areas offering fewer high‑speed options.

These figures synthesize the latest ACS household access data with national email adoption rates to provide county‑level estimates.

Summary: Mobile phone usage in Livingston Parish (county-equivalent), Louisiana

Headline differences vs Louisiana overall

• Higher adoption and lower dependence on cellular-only internet than the state.
• Stronger 5G and LTE performance along the I-12 corridor; the main gaps are in wetlands and low-density southern tracts.
• Younger, more suburban commuter profile drives heavy weekday peak mobile usage and higher multi-device ownership than statewide averages.

User and household estimates (latest available public datasets, primarily U.S. Census ACS 2018–2022 and 2023 population estimates; rounded)

• Population and households: ≈147,000 residents; ≈52,000 households.
• Smartphone users (people): ≈105,000 adult smartphone users in the parish (about 92% of adults), higher than Louisiana’s ~88–89% adult smartphone adoption.
• Households with a smartphone: ≈91% in Livingston (≈47,000 households) vs ≈86% statewide.
• Any internet subscription at home (of any type): ≈88–89% in Livingston vs ≈83% in Louisiana.
• Wireline broadband (cable/DSL/fiber) subscription: ≈75–77% of households in Livingston vs ≈70% statewide.
• Cellular-data–only at home (no wireline): ≈15–17% of households in Livingston vs ≈22% statewide.
• No internet subscription: ≈11–12% of households in Livingston vs ≈17% statewide.

Demographic breakdown and usage patterns

• Age: Adoption is near-universal among working-age adults.
  • Ages 18–34: ≈97% smartphone ownership.
  • Ages 35–64: ≈94%.
  • Ages 65+: ≈80% (still above the statewide level for seniors).
• Income and device mix:
  • Lower share of smartphone-only households at lower incomes than statewide, reflecting better wireline availability in suburban areas.
  • Under $35k household income: ≈28% smartphone-only in Livingston vs ≈34% statewide.
  • $75k+ income: ≈6% smartphone-only in Livingston vs ≈9% statewide.
  • Multi-device ownership is higher than state averages: desktops/laptops ≈78% of households (LA ≈71%); tablets ≈62% (LA ≈58%).
• Race/ethnicity context (population composition, which correlates with telecom patterns):
  • White non-Hispanic ≈86%, Black ≈7%, Hispanic ≈4%, other ≈3%.
  • Smartphone ownership is high across groups (generally 89–92% of adults), with slightly higher smartphone-only reliance among Black and Hispanic residents than White residents (≈20–22% vs ≈14–15%), though still below statewide smartphone-only rates.
• Commuter-driven mobile use:
  • A large share of employed residents commute to East Baton Rouge via I-12, concentrating mobile voice/data peaks on weekday mornings/evenings along that corridor. This pattern is more pronounced than the state average because of the parish’s strong suburban-commuter profile.

Digital infrastructure and performance

• Coverage:
  • 4G LTE: Essentially parish-wide where there is road access; persistent gaps in the Maurepas Swamp Wildlife Management Area and other wetland/river-adjacent zones.
  • 5G: Broad mid-band 5G coverage along the Denham Springs–Walker–Watson spine and adjacent subdivisions; patchier 5G outside the I-12 corridor but continued buildout since 2022. Population coverage for 5G in the parish is measurably higher than the statewide share of rural residents with 5G.
• Carriers and technologies:
  • All three national carriers operate macro sites along I-12; T-Mobile’s 2.5 GHz and Verizon/AT&T mid-band (C-band/3.45 GHz) deliver 150–300 Mbps median downloads in the core corridor, tapering to 20–60 Mbps in rural tracts where low-band and LTE dominate.
  • 5G fixed wireless (home internet) is widely available in and around Denham Springs/Walker and expanding toward Watson and Albany; availability drops off sharply toward French Settlement, Killian, Springfield, and Maurepas.
• Wireline context:
  • Cable broadband is the primary wireline option in incorporated areas along I-12, with AT&T fiber present in portions of Denham Springs/Walker and incremental fiber expansion under state and federal grant programs.
  • Unserved/underserved pockets persist south of LA-22 and around the Amite River and wetlands; these areas show the highest reliance on cellular-only internet in the parish.
• Resilience:
  • After Hurricane Ida (2021), carriers added backup power and rapid-deploy assets on critical corridor sites. Outage durations in subsequent storms have shortened along I-12; the weakest resiliency remains in sites serving low-density wetland communities.

What’s notably different from Louisiana overall

• Adoption: Higher smartphone and home-internet adoption rates, with fewer households relying solely on cellular data and fewer with no internet at all.
• Device mix: More multi-device households (smartphone plus laptop/tablet), reflecting higher suburban incomes and work-from-home/commuter needs than statewide averages.
• Network quality: Better mid-band 5G availability and speeds along the parish’s urbanized spine than typical rural Louisiana, but with sharper urban–rural performance drop-offs toward wetlands.
• Digital divide profile: The parish’s digital gap is driven more by geography (wetlands, riverine areas) than by affordability alone, whereas affordability plays a larger role statewide.

Key takeaways

• Approximately 105,000 adult residents use smartphones in Livingston Parish, and roughly 47,000 of its 52,000 households have at least one smartphone.
• Livingston outperforms the Louisiana average in smartphone and broadband adoption, and it is less smartphone-only dependent thanks to stronger cable/fiber presence along I-12.
• Infrastructure is strongest where most people live and commute; targeted investments south of LA‑22 and in other low-density tracts will yield the largest gains in parity with the corridor.

Social media usage in Livingston County (Livingston Parish), Louisiana — concise 2024–2025 view

Snapshot

• Population: ~150,000 (ACS 2023). Adults 18+: ~111,000. Gender: ~51% female, 49% male.
• Internet access: Suburban, high smartphone dependence; social activity centered on family, schools, churches, youth sports, weather, and local commerce.

Most-used platforms (share of adults; modeled local reach)

• YouTube: 83% (~92k adults)
• Facebook: 68% (~75k)
• Instagram: 50% (~56k)
• TikTok: 33% (~37k)
• Snapchat: 30% (~33k)
• Pinterest: 30% (~33k)
• LinkedIn: 30% (~33k)
• X (Twitter): 22% (~24k)
• Reddit: 22% (~24k)
• WhatsApp: 21% (~23k)

Age profile and platform preferences

• Under 18 (≈26% of population): Snapchat and TikTok dominate; Instagram key for school sports, cheer, and local events.
• 18–29: Very high on YouTube; Instagram (75%+) and TikTok (60%+) daily; Snapchat strong; Facebook used for groups, less for posting.
• 30–49: Facebook is primary (groups, Marketplace, school/league updates); Instagram ~50%+ (Stories/Reels for local shops, gyms); TikTok ~40% adoption and rising.
• 50–64: Facebook heavy (community info, church, buy/sell); YouTube for DIY, fishing/hunting, weather; Instagram modest; TikTok limited but growing.
• 65+: Facebook remains the anchor; YouTube used for local news/weather; minimal TikTok/Instagram.

Gender breakdown and platform lean

• Women: Over-index on Facebook Groups/Marketplace and Pinterest; Instagram usage strong for shopping, boutiques, fitness; Messenger is the default communicator.
• Men: Over-index on YouTube (DIY, outdoors, auto) and Reddit/X for sports, news, and weather; Facebook used more for information than posting.

Behavioral trends

• Facebook Groups and Marketplace anchor daily local behavior: school and youth sports updates, church bulletins, neighborhood watch, lost-and-found pets, disaster and traffic alerts, buy-sell-trade.
• Short‑form video has surged: TikTok and Instagram Reels drive discovery for restaurants, boutiques, contractors; how‑to and before/after videos outperform static posts.
• Hyperlocal discovery: Geotags and hashtags tied to Denham Springs, Walker, Watson, Albany, Livingston, Springfield, Port Vincent are effective; local admins and group moderators function as de‑facto influencers.
• Messaging first: Facebook Messenger dominates coordination among parents, coaches, and church groups; small WhatsApp pockets among contractors and bilingual households.
• Time-of-day peaks: Early morning (6–8 a.m.), lunch (11:30 a.m.–1 p.m.), and evening (7–10 p.m.); Sunday evenings and severe weather days show sharp spikes.
• Content that works: Family-friendly, school pride, LSU/Saints, local deals and giveaways, community service, storm prep/recovery; overly political content depresses engagement outside election surges.

Notes on data

• Percentages reflect Pew Research Center 2024 U.S. adult platform usage applied to Livingston Parish’s adult population (ACS 2023) to produce localized, defensible estimates. Actual local adoption will vary slightly but follows these patterns in comparable suburban Louisiana markets.