Assumption County

Do you mean Assumption Parish, Louisiana (parishes are Louisiana’s county-equivalents)? If so, do you prefer figures from the 2020 Census or the latest American Community Survey estimates (2019–2023 5-year)? I can provide population, age/sex, race/ethnicity, and household counts/average size.

Assumption Parish (Assumption County), Louisiana overview

• Population baseline: ~21,000 residents (rural, ~55–60 people per sq. mile).
• Estimated email users: 14,000–16,000 residents. Method: apply Louisiana/rural U.S. internet adoption and near‑universal email use among internet users to local population (adjusted for children).
• Age adoption (approx., based on state/national patterns applied locally):
  • Teens (13–17): 80–90% have email; lighter daily use.
  • 18–29: ~95%+ use email; heavy mobile access.
  • 30–49: ~95%+; frequent for work/services.
  • 50–64: ~90–95%.
  • 65+: ~80–85%, rising with telehealth/banking.
• Gender split: roughly even; no meaningful male–female gap in email adoption.
• Digital access trends:
  • Rural location yields patchier fixed broadband; smartphone‑only access is common.
  • Fiber buildouts are expanding via Louisiana’s GUMBO and federal BEAD programs, improving service along populated corridors.
  • End of the Affordable Connectivity Program (2024) may reduce affordability for some households, nudging more mobile‑only usage.
• Connectivity notes:
  • Dispersed settlements along Bayou Lafourche create last‑mile challenges; coverage is strongest near main roads/towns, weaker in sparsely populated areas and wetlands.
  • Public institutions (schools, libraries) remain key on‑ramps for reliable internet and email access.

Note: Assumption is a parish (Assumption Parish), not a county.

Headline estimates (order-of-magnitude)

• Population baseline: roughly 20–21k residents (2020–2023 ACS).
• Individuals with a mobile phone: about 14k–16.5k people (≈70–80% of all residents), combining adults and teens.
• Adult smartphone users: about 12k–13.5k (apply ~78–83% rural smartphone adoption to ~15.5–16k adults).
• Teen users (13–17): roughly 1.0k–1.3k have phones; adoption is high but not universal.
• Mobile-only internet households: estimated 15–25% of households rely primarily on cellular data for home internet (higher than many metro parts of Louisiana).

Demographic usage patterns (local skews)

• Age: The parish skews older than the state average, which pulls down overall smartphone penetration. Seniors (65+) are more likely to use basic phones or share family plans, and to have voice/text-centric usage.
• Income: Median household income is below the state metro average; prepaid plans and budget Android devices are more common. The end of Affordable Connectivity Program funding in 2024 likely increased plan switching, downgrades, or mobile-only reliance here more than in wealthier urban parishes.
• Race/ethnicity: The parish’s sizable Black population mirrors national patterns of higher smartphone-only internet reliance compared with fixed broadband, contributing to the above-average share of mobile-first households.
• Work patterns: Shift work in energy, industrial, and service sectors increases peak mobile traffic around commute windows on LA-1/LA-70 corridors; more cross-parish commuting than in urban parishes means users juggle coverage across multiple carriers.

Digital infrastructure points

• Coverage shape: 4G LTE is strongest along settlement corridors (Napoleonville, Pierre Part, Belle Rose/Paincourtville, Labadieville, Bayou L’Ourse). Outside these, wetlands/wooded areas and water bodies create dead zones and fluctuating signal quality.
• 5G: Low-band 5G is present along main roads; mid-band 5G (the faster kind) is spottier than in Baton Rouge/New Orleans metros. Users often see 4G-like speeds despite a 5G icon.
• Backhaul and capacity: Fewer fiber-fed cell sites than urban Louisiana; capacity constraints are more noticeable during school dismissal, shift changes, storms, and festivals.
• Fixed broadband interplay: Cable and fiber options are limited or uneven. Where wireline is weak, households lean on phone hotspots or fixed wireless, raising mobile network load.
• Resilience: Storm outages and flooding risks are higher than the state urban average; some residents keep SIMs with two different carriers to hedge site-specific outages. Generator-backed towers cover main corridors; remote sites may stay offline longer after severe weather.
• Public access: Libraries, schools, and parish buildings are important Wi‑Fi hubs; usage spikes during outages or exam periods.

How Assumption Parish differs from Louisiana’s statewide picture

• Higher mobile-only dependence: A larger share of households rely on cellular for home internet than the state average, driven by patchier cable/fiber availability and lower incomes.
• Slightly lower overall smartphone penetration: Especially among seniors, pulling parish-wide rates a few points below statewide metro rates.
• More prepaid and budget devices: Plan churn and price sensitivity exceed urban norms; ACP’s lapse had outsized effects.
• Slower practical 5G: Mid-band 5G coverage and backhaul depth lag major metros; speed and consistency differ more by micro‑location.
• Coverage shaped by terrain: Bayous, wetlands, and sparse tower spacing produce more dead zones and variability than typical urban/suburban Louisiana.
• Peak-load volatility: Commute and event-driven surges are more impactful relative to baseline capacity than in cities with denser site grids.

Notes on method and sources

• Population and household structure: Recent ACS/Census figures.
• Adoption rates: Pew Research Center national/rural benchmarks applied to local age mix; state ICT adoption studies where available.
• Infrastructure: FCC coverage/broadband map patterns through 2024, carrier public 5G buildouts, and known geographic constraints in Assumption Parish.
• All figures are estimates intended for planning-level use; on-the-ground drive testing and the latest FCC fabric/provider filings should be used for project decisions.

Note on scope: Assumption Parish (often called Assumption County), LA. There’s no parish-level tracking of social media usage, so the figures below are estimates modeled from Pew Research Center’s U.S. usage rates, rural-south patterns, and the parish’s size and age mix.

Quick snapshot

• Population: ~21,000 residents
• Estimated social media users (age 13+): ~14,000–16,000 (about 80–85% of residents 13+)

Most-used platforms locally (estimated share of residents 13+ using monthly)

• YouTube: 75–85%
• Facebook: 70–80%
• Instagram: 35–45%
• TikTok: 35–45%
• Snapchat: 20–30%
• X (Twitter): 10–15%
• WhatsApp: 8–12%
• LinkedIn: 8–15%
• Pinterest: 15–25%
• Nextdoor: 3–8%

Age group profile (who uses what)

• Teens (13–17): ~95% on at least one platform. Heavy on YouTube, TikTok, Snapchat; Instagram strong; Facebook mostly for family/school updates.
• 18–29: ~95%+. YouTube near-universal; Instagram and TikTok lead; Snapchat common; Facebook used but not primary.
• 30–49: ~90%. Facebook and YouTube dominate; Instagram moderate; TikTok growing; Snapchat niche.
• 50–64: ~75–85%. Facebook first; YouTube strong for how-to and news; lighter on Instagram/TikTok.
• 65+: ~55–65%. Facebook primary; YouTube for sermons, music, tutorials; minimal on newer apps.

Gender tendencies

• Women: More active on Facebook and Instagram; higher use of Pinterest; strong engagement with local events, schools, church, health/wellness content.
• Men: Higher relative use of YouTube, X, and Reddit; strong interest in sports, outdoors, equipment/DIY, and local news/weather.

Behavioral trends on the ground

• Community info flows through Facebook: Parish/sheriff/schools, volunteer groups, lost-and-found pets, fundraisers, and high school sports see strong engagement. Facebook Marketplace outperforms classifieds for buy/sell/trade.
• Video is the attention driver: Short-form (Reels/TikTok) for entertainment and local pride; YouTube for how-to, small-engine/boat repair, cooking, hunting/fishing, and church service streams.
• Event-driven spikes: Severe weather, flooding, road closures, and power updates push traffic to official pages and neighborhood groups.
• Messaging-first commerce: Many residents prefer “message to buy/book” (Facebook/Instagram DM) over web forms; phone numbers and Messenger links convert.
• Timing: Engagement peaks evenings (7–9 pm) and weekends; real-time spikes around school sports and major game days.
• Trust is local: Posts from recognizable community members, coaches, pastors, and small businesses outperform generic ads. Photos of familiar places/faces and user-generated content get shared.
• Coverage gaps: Nextdoor presence is patchy; LinkedIn use is low. WhatsApp is niche outside family/friend groups.

How to use this

• Prioritize Facebook + Instagram for community reach; add TikTok/short-form for under-35; anchor video on YouTube for how-to and longer stories.
• Target by town centers (e.g., Napoleonville, Pierre Part, Labadieville) with tight radii; use Groups and local Pages for distribution.
• Optimize for DMs and click-to-call; post evenings; lead with authentic local visuals.