Bossier County

Do you mean Bossier Parish, Louisiana (not “Bossier County”)? Also, which dataset/year would you prefer:

• 2020 Decennial Census (official counts), or
• Latest ACS 5-year estimates (2019–2023) for more detail?

I’ll provide population, age structure (incl. median age), sex, race/ethnicity, and household counts/average size once you confirm.

Scope: Bossier Parish (county equivalent), Louisiana; pop. ~128–130k.

Estimated email users

• 95k–110k residents use email regularly (derived from ~85% internet access and ~90% email use among internet users).

Age distribution (approximate adoption among residents)

• 13–17: 80–90% use email.
• 18–49: ~95%+ (dominant share of users).
• 50–64: ~85–90%.
• 65+: ~75–85%. Note: Local age mix skews mid‑adult; seniors are a smaller share, so overall adoption is relatively high.

Gender split

• Roughly even; email usage rates are similar for men and women, with at most a slight female edge seen in national data.

Digital access trends

• Household broadband subscription around low‑to‑mid‑80% (on par or slightly above Louisiana average); mobile‑only internet likely 15–20%.
• Fiber and cable widely available in Bossier City/along the I‑20 corridor; rural northern areas show lower fixed‑broadband availability and speeds.
• Louisiana’s GUMBO program is expanding rural fiber, which should narrow gaps over the next 2–3 years.
• Libraries, schools, and civic buildings provide public Wi‑Fi that supplements access for lower‑income households.

Local density/connectivity facts

• Parish density roughly 140–160 people/sq mi; most residents cluster in Bossier City–Haughton and near Barksdale AFB, where network coverage and speeds are highest; sparse northern areas lag.

Note: Louisiana uses parishes rather than counties. The figures below refer to Bossier Parish (Bossier City/Haughton/Plain Dealing and surrounding areas).

Headline estimate of mobile users

• Population base: ~130,000 residents (2023 est.). Adults (18+): ~98–100k.
• Smartphone ownership among adults is likely 91–94% in Bossier vs ~88–90% statewide, reflecting higher income/education and a large military/public‑sector presence. Estimated adult smartphone users: ~90–94k.
• Youth (10–17) with phones: ~10–11k.
• Total mobile phone users in Bossier Parish: roughly 100–105k.

How Bossier differs from Louisiana overall

• Higher adoption and plan complexity
  • Higher smartphone and multi‑line family plan adoption than the state average, driven by suburban households in Bossier City/Haughton and military‑affiliated families.
  • Slightly lower share of “cellular‑only for home internet” households than the state average (Bossier likely mid‑teens% vs Louisiana high‑teens%), thanks to better cable/fiber availability in the urban core. In the parish’s northern/rural areas, cellular‑only reliance is still common.
• Demographics shaping usage
  • Younger adult mix (military and service sectors) and higher median income than the state overall correlate with higher smartphone penetration, heavier video/social use, and greater 5G uptake.
  • Compared with Louisiana, Bossier has a smaller share of low‑income rural households than many parishes, narrowing the digital divide inside the metro but leaving pockets of under‑connectivity in the far north and east.
• Network experience
  • Urban/suburban corridors (I‑20/I‑220, Bossier City) see strong mid‑band 5G coverage and higher median speeds than the Louisiana rural average; rural Bossier performance drops closer to statewide rural norms with more dead zones.

Demographic breakdown (implications for mobile use)

• Age: Large 18–44 cohort relative to state average supports high smartphone and 5G plan adoption. Seniors’ adoption trails but is somewhat higher than rural Louisiana’s, aided by health, banking, and government service access needs.
• Income/education: Median income and educational attainment are above state averages; both are positively associated with smartphone ownership, 5G plans, and postpaid subscriptions.
• Race/ethnicity: A somewhat smaller Black share and modestly growing Hispanic population compared with Louisiana overall. Hispanic households show high mobile‑first usage; targeted Spanish‑language plans and MVNOs have good traction in service/retail corridors.

Digital infrastructure highlights

• Coverage and spectrum
  • AT&T, Verizon, and T‑Mobile all provide 5G across Bossier City and along major corridors; mid‑band 5G (e.g., T‑Mobile n41, Verizon/AT&T C‑band) is present in the metro and around Barksdale AFB, with capacity upgrades since 2022.
  • Rural gaps persist north/east of Haughton and around Bodcau WMA/Loggy Bayou WMA, where LTE/5G can degrade to low bands or drop out.
• Backhaul and fiber
  • Strong fiber backhaul in the urban core (AT&T Fiber and incumbent cable/fiber operators) supports dense 5G small‑cell/macro capacity. Rural backhaul is sparser, limiting 5G mid‑band reach.
• Public safety and enterprise
  • AT&T FirstNet has notable presence due to military/public safety needs, improving resiliency and in‑building coverage for agencies.
• Fixed wireless home internet
  • 5G Home (T‑Mobile, Verizon) is available in much of Bossier City and Haughton and is increasingly used as an alternative to cable/DSL; penetration is lower in deep‑rural tracts with weaker mid‑band signals.

Behavioral/plan trends

• Postpaid share is higher than the Louisiana average in the metro/military population; prepaid remains prevalent in rural and lower‑income pockets.
• Heavy commuting and retail/entertainment (casinos, malls) clusters drive peak‑time mobile traffic along I‑20 and near the Red River waterfront.
• Device mix leans toward newer 5G‑capable phones in the urban core; rural users lag on upgrades, mirroring statewide rural patterns.

Method and sources to validate

• Use US Census/ACS (Table S2801: Computer and Internet Use) for parish‑level smartphone and cellular‑only household rates.
• Cross‑check carrier 5G coverage maps and FCC Broadband Data Collection for infrastructure and fixed‑wireless availability.
• Local planning documents and parish emergency communications updates provide details on tower siting and resiliency.

Quick snapshot: Social media in Bossier Parish (aka Bossier County), Louisiana

Headline user stats

• Population: about 130,000; adults 18+: roughly 100,000 (ACS 2023).
• Internet access: ~80–85% of households have broadband (ACS).
• Adults using at least one social platform: estimated 75–80% (about 75,000–80,000), in line with U.S. suburban/Southern norms.

Most‑used platforms (share of local adults; estimates based on Pew Research 2023–2024 applied to parish demographics)

• YouTube: 80–85%
• Facebook: 65–70%
• Instagram: 45–50%
• TikTok: 30–35%
• Snapchat: 28–32%
• Pinterest: 30–35% (heavy female skew)
• X/Twitter: 20–25% (news/sports oriented)
• LinkedIn: 18–22% (below national average)
• Reddit: 15–20%

Age mix of social media users (share of local social users; behavior notes)

• 18–29: 22–25% — near‑universal YouTube; heavy Instagram, TikTok, Snapchat; quick adoption of Reels/shorts.
• 30–49: 32–35% — Facebook + YouTube core; Instagram moderate; heavy use of Facebook Groups and Marketplace.
• 50–64: 22–24% — Facebook + YouTube dominant; Pinterest strong among women; less TikTok.
• 65+: 18–20% — Facebook primary; YouTube for news/how‑to; lower multi‑platform usage.

Gender breakdown (of social media users; estimates)

• Female: ~53–55%
• Male: ~45–47% Notes: Pinterest and Facebook skew female; YouTube, Reddit, and X skew male; TikTok/Instagram slightly female among 18–34.

Behavioral trends to know

• Community and info: Very active Facebook Groups (schools, youth sports, churches, neighborhood watch). High engagement with local TV/news pages, weather alerts, traffic/crime updates—spikes during storms.
• Commerce: Facebook Marketplace is the default for buy/sell/trade; cross‑posting to local BST groups boosts reach and conversion.
• Video‑first: Short vertical video (15–45 seconds) consistently outperforms static posts; best engagement evenings 6–9 pm.
• Messaging migration: Many interactions move to Messenger/WhatsApp for coordination and sales.
• Military influence: Barksdale AFB increases 18–34 presence; strong interest in housing, childcare, fitness, veteran/spouse communities; frequent relocations drive Marketplace and local‑info use.
• Events and lifestyle: High shares on festivals, high school sports, hunting/fishing, and food content; giveaways and “shop local” themes perform well.
• Advertising tips: Clear value/CTA, geo‑target 10–15 miles around Bossier City/I‑20 corridor; lead‑gen and click‑to‑message formats perform well for services and retail.

Method note

• Figures are localized estimates combining U.S. Census/ACS 2023 demographics with Pew Research Center 2023–2024 platform adoption.