Daviess County

Here are concise, current demographics for Daviess County, Kentucky.

Population

• Total: ~104,000 (2023 Census population estimate)

Age

• Median age: ~39–40
• Under 18: ~23%
• 65 and over: ~17%

Gender

• Female: ~51%
• Male: ~49%

Race/ethnicity (share of total)

• White, non-Hispanic: ~83%
• Black or African American, non-Hispanic: ~5%
• Hispanic/Latino (any race): ~5%
• Two or more races: ~4%
• Asian: ~1%
• Other (including AI/AN, NHPI, Some Other Race): ~2%

Households

• Total households: ~41,500
• Average household size: ~2.5
• Family households: ~66%
• Married-couple families: ~47% of all households
• One-person households: ~29%
• Homeownership rate: ~67%

Sources: U.S. Census Bureau, 2023 American Community Survey (1-year) and 2023 Population Estimates Program. Figures rounded for clarity.

Daviess County, KY snapshot (estimates)

• Population: ~103,000. Estimated email users: ~75,000–80,000 residents age 13+ (derived from ~92% adult email adoption and high teen usage).
• Age distribution of email use:
  • 13–17: ~5–6k users (85–90% adoption)
  • 18–29: ~95–98%
  • 30–49: ~95–97%
  • 50–64: ~88–92%
  • 65+: ~75–85%
• Gender split: roughly even, tracking population (~51% female, ~49% male).
• Digital access trends:
  • About 90–92% of households have a computer; roughly 86–88% have a broadband subscription (ACS-style metrics).
  • 10–15% of households are likely smartphone-only for home internet.
  • Mobile access is widespread; email is commonly checked on smartphones across all ages, with desktop use higher among older adults.
• Local density/connectivity facts:
  • Population is concentrated in and around Owensboro, where cable/fiber coverage is strongest; rural townships see more reliance on DSL/fixed wireless and variable speeds.
  • Multiple ISPs serve the county (e.g., cable and telco fiber/DSL), with ongoing state/federal investments expanding rural broadband.

Notes: Counts are modeled from U.S. adoption benchmarks (Pew/ACS) applied to local population; actual figures may vary by neighborhood and provider availability.

Here’s a concise, decision-ready snapshot of mobile phone usage in Daviess County, KY, with emphasis on where the county diverges from statewide patterns. Figures are best-available estimates based on national adoption trends (Pew), Census/ACS internet-subscription patterns, FCC coverage claims, and the county’s urban profile (Owensboro).

Overall usage and user estimates

• Adult smartphone users: roughly 70,000–80,000 people in Daviess County (about 80–88% of adults, plus most teens). This is a touch higher than Kentucky’s statewide adoption, which trails large-metro U.S. rates.
• Wireless-only voice (no landline): majority of households; Daviess likely comparable to or slightly above the Kentucky average given its urban core (Owensboro) and younger working-age mix.
• Mobile-only internet households (cellular data plan but no fixed home broadband): roughly 9–12% of households in Daviess vs. a higher share statewide (often mid-teens). Better cable/fiber availability in Owensboro pulls this share below Kentucky’s average.

Demographic patterns (how Daviess differs from the state)

• Age:
  • 18–34: Near-universal smartphone use, heavy mobile data reliance; similar to state, but slightly higher 5G usage due to denser mid-band coverage in Owensboro.
  • 35–64: High adoption and strong postpaid penetration; in Daviess, this group is less “smartphone-only internet” than peers in rural Kentucky because fixed broadband is easier to get.
  • 65+: Adoption in Daviess likely a few points higher than statewide (better retail access, healthcare apps, and support networks); still the lowest-usage cohort, with more flip/entry smartphones than younger adults.
• Income and education:
  • Low- to moderate-income households: Higher probability of smartphone-only internet, but in Daviess this rate is lower than the state average because Spectrum cable and AT&T fiber are relatively widespread and competitively priced in Owensboro.
  • Students and families: High device penetration; school-driven connectivity and public Wi‑Fi reduce exclusive dependence on mobile data compared with many rural KY counties.
• Urban vs. rural within the county:
  • Owensboro and immediate suburbs: Strong 4G and mid-band 5G; lower mobile-only internet share; more postpaid and family plans.
  • Outlying areas (e.g., Philpot, Knottsville, West Louisville): Coverage largely solid but more variability indoors; slightly higher mobile-only internet and more prepaid than the urban core, still better than rural Eastern KY norms.

Digital infrastructure (distinctives vs. Kentucky overall)

• Coverage and capacity:
  • 4G LTE: Near-universal in populated parts of the county; fewer dead zones than many rural KY counties due to flat terrain and tower siting along US‑60/US‑231 corridors.
  • 5G: All three national carriers market 5G in Owensboro; T‑Mobile’s mid-band footprint is broad; AT&T and Verizon C‑band/3.45 GHz concentrated in the city and key corridors. Net effect: faster average mobile speeds than typical rural KY and closer to Louisville/Lexington-tier performance.
• Backhaul and fiber:
  • Spectrum (cable) and AT&T (including growing FTTH pockets) provide robust backhaul for macro and small cells. This is a differentiator from parts of rural Kentucky where backhaul constrains 5G capacity.
• Sites and densification:
  • Mix of macro towers and infill small cells in commercial corridors; fewer terrain-driven coverage gaps than Eastern KY. Emergency services leverage AT&T FirstNet, with good in-county performance relative to rural-state averages.
• Public connectivity:
  • Libraries, schools, and Owensboro riverfront/civic venues offer reliable Wi‑Fi, reducing exclusive reliance on mobile data—again contrasting with many rural KY counties that have fewer free-access options.

Behavioral and plan mix

• Postpaid vs. prepaid: Daviess skews more postpaid/family-plan than the statewide average because of carrier retail presence and bundling with home internet. Prepaid remains meaningful in outlying areas and lower-income segments but is likely a smaller share than in rural counties.
• Device turnover: Faster in Owensboro than in rural KY (readier access to carrier stores and trade-in promotions), pushing 5G device penetration above the state average.

Key takeaways (differences from Kentucky overall)

• Higher smartphone adoption and 5G device penetration than the KY average.
• Lower share of mobile-only internet households due to stronger fixed-broadband options.
• Better mid-band 5G capacity and fewer coverage gaps than many rural Kentucky counties.
• Seniors and low-income households in Daviess still benefit disproportionately from mobile connectivity, but they are less “mobile-only” than their peers elsewhere in the state.

Data confidence notes and how to firm up numbers

• Validate the mobile-only internet share and age/income splits using ACS table S2801 (Types of Internet Subscriptions) for Daviess County vs. Kentucky.
• Cross-check 5G availability and capacity with FCC National Broadband Map mobile layers plus carrier coverage maps for Owensboro/Daviess.
• For wireless-only voice households and demographic usage splits, triangulate with CDC/NIHS wireless substitution by state, then adjust for Daviess’s urbanization and income profile.

Below is a concise, directionally accurate picture of social media use in Daviess County, KY. Where hard county-level data don’t exist, figures are estimates based on Pew Research national platform usage (2023–2024) adjusted to the county’s age/gender mix and 2020–2023 Census population. Use as planning ranges, not exact counts.

County snapshot and user stats

• Population: ~103,000 (Daviess County; includes Owensboro).
• Adults (18+): ~78–80k.
• Estimated social media users (13+): ~60–63k residents use at least one platform monthly.
• Adults using social media: 70–75% of adults (55–60k). Teens (13–17) are heavy users (≈90%+).

Most-used platforms (adults; estimated share of adults who use each)

• YouTube: 80–83%
• Facebook: 63–70% (still the community hub)
• Instagram: 40–50%
• TikTok: 30–36%
• Snapchat: 24–30% (concentrated under 30)
• Pinterest: 30–36% (skews female, 25–54)
• LinkedIn: 18–24% (healthcare, manufacturing, education)
• X/Twitter: 18–22% (news, sports, weather)
• WhatsApp: 15–20% (smaller but growing)
• Reddit: 16–20%
• Nextdoor: 8–12% (higher in suburban neighborhoods)

Age profile (penetration within each age group; adults)

• 18–29: ~88–95% use at least one platform; heavier on Instagram, TikTok, Snapchat, YouTube.
• 30–49: ~80–85%; Facebook, Instagram, YouTube; growing TikTok use.
• 50–64: ~68–75%; Facebook and YouTube dominate; Pinterest common.
• 65+: ~50–58%; Facebook and YouTube lead; lighter on TikTok/Instagram.

Gender breakdown (users)

• Population is roughly 51% female, 49% male; usage skews slightly female.
• Estimated user base: ~53% female, ~47% male.
• Platform skews: Pinterest and TikTok lean female; Snapchat leans female/younger; Facebook balanced but slightly female; Reddit/X lean male.

Behavioral trends to know

• Facebook is the local nerve center:
  • High engagement in community groups (schools, churches, youth sports, yard sale/Marketplace, lost-and-found pets, contractor recs).
  • Marketplace is a top commerce use-case; promo posts with price and pickup details perform well.
  • Local news, weather alerts, school closings drive spikes (especially storms and major events).
• Video first:
  • Short-form video (Reels/TikTok/Shorts) outperforms static posts for reach and shares.
  • YouTube sees strong “lean-back” viewing on smart TVs for how-tos, music, and local sports highlights.
• Deals and community pride convert:
  • Giveaways, limited-time offers, and local event tie-ins (festivals, high school sports) earn high engagement.
• Messaging habits:
  • Facebook Messenger is default for adults; Snapchat is the day-to-day channel for teens/college-age.
• Timing patterns:
  • Evenings (7–10 pm) and lunch hours (11 am–1 pm) are consistent peaks; Sunday evening is strong for planning posts.
• Sector notes:
  • Healthcare/manufacturing presence boosts LinkedIn in professional circles; recruiting content performs better than generic brand posts.
  • DIY, recipes, and home projects trend on Pinterest and Facebook among women 25–54.
  • X/Twitter use is smaller but influential for local journalists, sports, and emergency updates.

Method notes

• Population from U.S. Census; platform percentages adapted from recent Pew Research findings and applied to local demographics. Expect ±5–7 percentage points variance by neighborhood and campaign targeting.