Bullitt County

Here’s a concise demographic snapshot of Bullitt County, Kentucky (U.S. Census Bureau):

Population

• Total: 82,217 (2020 Census)
• Latest estimate: ~84,000 (2023 population estimate, rounded)

Age

• Median age: ~40 years
• Under 18: ~24%
• 65 and over: ~16%

Gender

• Female: ~50%
• Male: ~50%

Race and ethnicity

• White, non-Hispanic: ~90%
• Black or African American, non-Hispanic: ~2%
• Asian, non-Hispanic: ~1%
• Two or more races, non-Hispanic: ~5%
• Hispanic or Latino (any race): ~3%

Households and housing

• Households: ~30,500
• Average household size: ~2.7
• Family households: ~73% of households
• Owner-occupied housing rate: ~82%

Notes: 2020 Census provides the official count; other indicators reflect recent ACS 5-year estimates and are rounded for clarity.

Bullitt County, KY snapshot (estimates)

• Population ≈85,000; adults (18+) ≈64,000.
• Email users: 57,000–60,000 adults (≈90–94% of adults). Including teens, total users ≈60,000–63,000.

Age mix of email users (driven by county age structure and typical adoption rates):

• 18–29: ≈19%
• 30–49: ≈40%
• 50–64: ≈26%
• 65+: ≈16%

Gender split

• County population is roughly balanced (about 51% female, 49% male); email usage rates are nearly identical by gender, so user split mirrors population.

Digital access trends

• 86–90% of households subscribe to home broadband; most have 100+ Mbps cable. Fiber is expanding around Shepherdsville, Mount Washington, and the I‑65 corridor; outer rural pockets lean on DSL/fixed wireless, with some satellite.
• 10–14% are smartphone‑only internet users.
• 88–92% of households have a computer.

Local density/connectivity facts

• Population density ≈270–280 people/sq mi (suburban Louisville metro).
• Strong 5G coverage along I‑65; performance tapers in sparsely populated areas.
• FCC mapping indicates near‑universal 25/3 Mbps fixed broadband availability and high 100/20 Mbps availability, with remaining gaps in the county’s rural tracts.

Method: Estimates blend ACS/Census demographics with Pew/NTIA/FCC adoption benchmarks.

Summary: Mobile phone usage in Bullitt County, KY (with differences from Kentucky overall)

Quick estimates

• Population baseline: ~82–85k residents.
• Mobile phone users (any mobile): ~73–77k people (about 88–92% of residents).
• Smartphone users: ~64–70k people (about 78–84% of residents; ~90% of adults).
• Wireless-only households (no landline): Bullitt ~60–65% vs Kentucky ~70%+.
• Primary internet via smartphone (mobile-only internet users): Bullitt ~8–12% of households vs Kentucky ~12–18%.
• Prepaid share of mobile lines: Bullitt ~18–22% vs Kentucky ~25–30%.

What stands out vs the Kentucky state pattern

• More suburban, less mobile-reliant: Thanks to near-ubiquitous cable coverage, Bullitt households are less likely to rely on smartphones as their primary internet compared with many rural parts of Kentucky, where mobile-only use is higher.
• Higher 5G availability where people live/commute: Mid-band 5G is strong along I‑65 and in Mount Washington/Shepherdsville, so day-to-day speeds skew higher than the state average.
• Lower prepaid/Lifeline share: Higher incomes and family plans mean a smaller prepaid footprint than Kentucky overall.
• Shorter device upgrade cycles: Affordability and proximity to Louisville retail lead to faster adoption of newer 5G devices than in much of the state.
• Commuter-driven demand: Out-commuting to Louisville concentrates peak loads on I‑65 and in northern Bullitt—patterns less typical of rural Kentucky counties.

Demographic context shaping usage

• Age: Median age ~39–41.
  • Teens (near-universal smartphone access) are a sizable share in family-heavy tracts around Mount Washington and Shepherdsville, driving high evening/social app usage.
  • Older adults: Adoption is high but slightly below younger groups; telehealth and messaging usage has grown since 2020.
• Income and plans: Median household income is higher than the Kentucky median, supporting postpaid family plans, multi-line discounts, and bundled device financing.
• Education and work: Many residents work in logistics/manufacturing and commute to Louisville; this boosts weekday daytime usage along corridors and in industrial parks.
• Race/ethnicity: County is less diverse than Kentucky overall; differences in device type or app usage by race are modest relative to the income/age effects above.

Digital infrastructure and coverage notes

• Carrier presence: AT&T, Verizon, and T‑Mobile all have strong 4G LTE. Mid-band 5G (n41/c‑band) is most consistent in the I‑65 corridor and northern population centers; southern and wooded areas see more low‑band 5G/LTE.
• Capacity hot spots:
  • I‑65, KY‑44, and key interchanges (Shepherdsville, Brooks, Mount Washington) experience commuter peaks.
  • School campuses and industrial/logistics sites create daytime bursts.
• Weak/variable zones: The knobs terrain, Bernheim Forest periphery, and some Salt River valleys can have patchy service and indoor coverage challenges; boosters or Wi‑Fi calling help in these pockets.
• Backhaul and fiber: Dense fiber along the interstate and near Louisville improves 5G capacity; this is better than in many rural Kentucky counties.
• Fixed broadband context:
  • Charter/Spectrum cable passes most homes in populated areas; AT&T offers fiber in parts of Mount Washington/Shepherdsville and legacy VDSL/DSL elsewhere.
  • 5G Home Internet (Verizon/T‑Mobile) is available across much of the county and is gaining share, but cable remains the default—unlike in rural Kentucky where 5G FWA can be the primary upgrade from DSL.
• Public/enterprise: Schools, libraries, and county facilities provide robust Wi‑Fi; FirstNet (AT&T) coverage for public safety is established and benefits from Louisville‑area investments.

Implications

• Marketing/mix: Postpaid family plans and 5G device upgrades resonate more in Bullitt than statewide; prepaid offers still matter but are less dominant.
• Network planning: Keep densifying mid-band 5G along I‑65 and school/industrial zones; small cells and indoor solutions can address venue and warehouse demand.
• Digital inclusion: While ACP wind-down affects Kentucky broadly, the impact in Bullitt is muted relative to lower‑income rural counties; targeted support is still needed in southern/wooded pockets with weak coverage or limited wireline options.

Notes on method

• Estimates blend county demographics (ACS/Census), statewide wireless-only trends from CDC NHIS, and Pew smartphone adoption (roughly 90% of U.S. adults), adjusted for Bullitt’s suburban income/coverage profile and Louisville adjacency. Ranges reflect uncertainty at the county level.

Bullitt County, KY — social media snapshot (2025, modeled)

Headline numbers

• Population: ≈83,000 residents
• Residents 13+: ≈71,000
• Estimated social media users (13+): 56,000–58,000 (≈68–71% of total pop; ≈82% of adults 18+)

User mix

• Gender (users): ≈52% women, 48% men
• Age share of users (approx.):
  • 13–17: 8%
  • 18–24: 11%
  • 25–34: 18%
  • 35–44: 21%
  • 45–54: 16%
  • 55–64: 14%
  • 65+: 12%

Most‑used platforms (estimated monthly reach among residents 13+)

• YouTube: 72–75%
• Facebook: 66–70%
• Instagram: 36–40%
• TikTok: 28–32%
• Snapchat: 22–25%
• Pinterest: 25–29%
• X (Twitter): 16–19%
• LinkedIn: 14–18%
• Nextdoor: 10–13%
• WhatsApp: 10–13%

Behavioral trends to know

• Community-first: Facebook Groups and Marketplace dominate for local news, school sports, yard sales, and lost/found; county/city agency posts (weather, traffic, outages) draw outsized engagement.
• Video-forward: Short vertical video (Reels/TikTok, 6–20s) performs best under 35; YouTube is strong for how‑to, DIY, home/auto, outdoors, and local business discovery.
• Practical shopping: Heavy use of Facebook Marketplace; strong response to deals, service promos, and clear before/after visuals.
• Timing: Engagement peaks weeknights 7–9 pm; secondary spikes at lunch (11:30 am–1 pm) and weekend mornings.
• Messaging: Facebook Messenger is the default DM channel; fast replies materially improve conversion for local services.
• Trust cues: Local imagery, neighbor testimonials, and transparent pricing outperform glossy brand ads; reviews on Facebook and Google influence decisions.
• Regional bleed: Many residents commute toward Louisville; content tied to metro events, traffic (I‑65/Hwy 44), and big-box retail also resonates.

Notes on method

• Figures are modeled from U.S. Census/ACS population structure and Pew Research Center 2024 U.S. platform adoption, with adjustments for a suburban/rural county profile (slightly higher Facebook/YouTube, slightly lower Instagram/TikTok/LinkedIn vs. national averages). Treat as planning estimates, not a census.