Campbell County

Here are key demographics for Campbell County, Kentucky.

Population

• Total: ~94,000 (2023 Census estimate)
• 2020 Census: 93,076

Age

• Median age: ~37 years
• Under 18: ~20–21%
• 65 and over: ~16–17%

Gender

• Female: ~51%
• Male: ~49%

Race and ethnicity (ACS)

• White alone: ~92–93%
• Black or African American alone: ~3%
• Asian alone: ~1–2%
• Two or more races: ~2%
• Hispanic or Latino (of any race): ~3%
• White alone, not Hispanic: ~90–91%

Households

• Number of households: ~37,000
• Average household size: ~2.3 persons
• Family households: ~56% of households
• Married-couple families: ~41–42% of households
• Households with children under 18: ~25–27%
• One-person households: ~32–34%

Sources: U.S. Census Bureau (American Community Survey 2018–2022 5-year estimates; Population Estimates Program, 2023). Notes: ACS figures are estimates and may not sum exactly due to rounding and category overlap (e.g., Hispanic can be of any race).

Email usage in Campbell County, KY (estimates)

• Estimated users: 70,000–75,000 residents use email at least monthly. This reflects ~90–95% of adults and most teens in a county of ~95k.
• Age distribution of email users:
  • 13–17: 5–7%
  • 18–34: 28–32% (boosted by NKU students/young workers)
  • 35–54: 32–36%
  • 55–64: 14–17%
  • 65+: 15–20% (slightly lower daily use but high overall adoption)
• Gender split: ~51% female, ~49% male among users; usage rates are nearly even by gender.
• Digital access trends:
  • High smartphone reliance; most adults check email on mobile daily.
  • Home broadband adoption is strong in the urbanized northern corridor (Newport–Ft. Thomas–Bellevue/Dayton) with cable/fiber widely available; southern/rural townships rely more on DSL or fixed wireless, with some satellite fill-in.
  • Public access via NKU and county libraries supports students and lower‑income residents.
  • Affordability pressures have grown since the 2024 ACP wind‑down, risking reduced home subscriptions among price‑sensitive households.
• Local density/connectivity facts:
  • County is densely settled along the Ohio River and integrated into the Cincinnati metro, which supports robust network infrastructure and gigabit offerings; connectivity is sparser moving south, with more variable speeds.

Notes: Figures are estimates based on national/Kentucky adoption patterns scaled to county population.

Campbell County, KY mobile phone usage – how it differs from the Kentucky average

Top-line takeaways

• Higher smartphone penetration and more 5G mid-band coverage than the Kentucky average, driven by metro Cincinnati proximity, fiber backhaul, and a large student/commuter base.
• More postpaid and iOS skew than the state overall; prepaid reliance and mobile-only households are comparatively lower.
• Coverage is strong in the river cities and suburbs; the county’s southern hills/valleys still have spotty pockets and lean more on LTE or low-band 5G.

User estimates (method noted)

• Population base: 94,000 residents (2023 estimate). Adults are roughly 78–80% of the population (73–75k).
• Adult smartphone users: 88–92% adoption locally (higher than KY’s statewide ~82–87%), yielding ~65,000–69,000 adult users.
• Teens (13–17): ~6,000 residents; 92–97% adoption → ~5,500–5,800 users.
• Total resident smartphone users: approximately 70,000–75,000.
• Plan mix: Heavier tilt to postpaid family and unlimited plans than the KY norm, with lower prepaid share than in rural Kentucky. Commuters/students commonly carry multi-line family plans or bundled offers tied to local broadband. Method/inputs: County population from recent Census estimates; adoption rates based on Pew Research U.S. smartphone adoption (near 90%) adjusted upward for urban/suburban counties and downward for rural KY, plus typical teen adoption (>90%). Ranges used to reflect uncertainty.

Demographic patterns that shape usage

• Students and young adults: Northern Kentucky University (Highland Heights) raises the 18–24 share vs. Kentucky overall. This drives heavy app-first behaviors, campus Wi‑Fi offload, and high 5G device penetration.
• Families and professionals: Fort Thomas, Newport, Bellevue, and suburban areas have above-state income/education levels, correlating with:
  • Higher iOS share (likely 60%+ locally vs. a more balanced split statewide).
  • Faster upgrade cycles and more premium unlimited plans.
• Seniors: Adoption is below younger cohorts but generally above the Kentucky average for 65+ due to better device support options, healthcare network apps, and family plan inclusion.
• Low-income pockets: River city neighborhoods show price sensitivity and MVNO usage, but local fiber/cable availability reduces reliance on mobile-only internet compared with many Kentucky counties.

Digital infrastructure highlights (what’s different from the state picture)

• 5G coverage and capacity:
  • T‑Mobile: Extensive 5G mid-band (“Ultra Capacity”) from the Cincinnati core extends into northern Campbell (Newport/Fort Thomas/Bellevue/Dayton, NKU) with good indoor performance; low-band n71 fills rural edges.
  • Verizon: C‑Band nodes cover interstate corridors (I‑471/I‑275), major town centers, and commercial zones; mmWave appears only in select dense venues across the river.
  • AT&T: Strong LTE footprint; mid-band 5G is present in the river cities/suburban corridors and expanding south along US‑27.
  • Net effect: Denser 5G capacity than the Kentucky average in the north; LTE/low-band 5G remains the fallback in southern hills/valleys (e.g., near A.J. Jolly Park and along some ridge/valley roads).
• Fiber and cable backhaul:
  • altafiber (Cincinnati Bell) has deep fiber in NKY municipalities (Newport, Fort Thomas, Bellevue, Dayton, Highland Heights) and along US‑27 toward Alexandria; Spectrum provides countywide cable. This fiber depth supports small cells and higher 5G capacity than is typical in many Kentucky counties.
• Small cells and venues:
  • Riverfront entertainment districts (Newport on the Levee), NKU campus, and dense commercial corridors host small cells/indoor systems, aiding capacity and indoor reliability—less common outside metro counties.
• Fixed wireless and alternatives:
  • T‑Mobile Home Internet and Verizon 5G Home are available in most populated ZIPs; Starlink is viable in clear-sky southern areas. However, thanks to fiber/cable presence, fixed wireless uptake is more “option” than “necessity,” unlike parts of rural Kentucky where it can be the primary broadband.
• Coverage geography:
  • Northern urban/suburban areas benefit from cross-river sector density (Cincinnati towers) and multiple macro sites along I‑471, KY‑8, and US‑27.
  • Southern Campbell’s topography still creates dead zones and handoff challenges on secondary roads—closer to the broader Kentucky rural experience.

Usage behaviors vs. Kentucky average

• More Wi‑Fi offload due to campus, venue, and home fiber/cable networks; this tempers pure cellular traffic share relative to rural Kentucky.
• Higher daytime mobile traffic spikes tied to cross-river commuting, events, and tourism in Newport; more consistent evening capacity load due to streaming on unlimited plans.
• Lower rate of mobile-only households, higher presence of device bundling with fixed broadband.
• Customer support footprint (carrier corporate stores and authorized dealers) is denser than in rural counties, enabling faster upgrades and higher 5G device penetration.

What to watch (next 12–24 months)

• Continued C‑Band/mid-band 5G densification southward along US‑27 and KY‑9 corridors.
• More small cells around NKU and riverfront redevelopment areas.
• Incremental expansion of altafiber FTTH farther south, which reinforces carrier backhaul and indoor coverage.
• Fixed wireless home internet will grow at the margins, but fiber/cable will remain dominant in populated areas.

Notes on data and uncertainty

• County-level smartphone figures are estimated from national adoption research (Pew), ACS/Census demographics, and regional infrastructure patterns (FCC/carrier coverage disclosures). Exact carrier market shares, tower counts, and indoor system locations are not publicly comprehensive; qualitative assessments reflect typical metro-adjacent deployment in the Cincinnati/NKY area. For planning, validate with the latest ACS tables, FCC mobile coverage maps, and carrier availability by address.

Social media usage snapshot: Campbell County, KY (short, planning-ready)

Context

• County profile: ~93K residents; notable 18–24 population due to Northern Kentucky University (NKU) in Highland Heights; suburban/river-city mix (Newport, Fort Thomas, Bellevue).
• Method note: Figures are modeled estimates based on 2024 U.S./Kentucky patterns (e.g., Pew Research) adjusted for Campbell County’s age mix; treat as directional.

Overall reach and time spent

• Adults using at least one social platform: 80–85%
• Daily active users (any platform): 65–70% of adults
• Teens (13–17) on social: 90–95%
• Average daily time (adults): ~2–2.5 hours; ages 18–24: ~3–4 hours

Most-used platforms (adults, at least monthly; estimated share)

• YouTube: 80–85%
• Facebook: 65–70%
• Instagram: 50–55%
• TikTok: 38–45%
• Snapchat: 28–35% (higher among 13–24)
• Pinterest: 25–30% (female-skewed)
• LinkedIn: 22–28% (commuter/professional crowd to Cincinnati)
• X (Twitter): 18–22%
• Reddit: 15–20% (student-driven)
• Nextdoor: 15–20% (homeowner, neighborhood focus)

Age-pattern highlights (share of each age group using platform; ranges)

• 13–17: YouTube 95%; TikTok 85–90%; Snapchat 80–85%; Instagram 70–75%; Facebook ~30%
• 18–24 (boosted by NKU): YouTube 95%; Instagram 80–85%; TikTok 65–70%; Snapchat 60–70%; Facebook ~50%; Reddit 35–40%; X 25–30%
• 25–34: YouTube ~90%; Facebook ~70%; Instagram ~60%; TikTok 45–50%; Snapchat 30–35%; LinkedIn ~35%
• 35–49: Facebook 75–80%; YouTube ~85%; Instagram ~50%; TikTok 30–35%; Pinterest ~35%; Nextdoor 18–22%
• 50–64: Facebook ~70%; YouTube ~80%; Instagram ~35%; Pinterest ~30%; Nextdoor ~20%; TikTok 20–25%
• 65+: Facebook ~60%; YouTube 65–70%; Nextdoor 18–20%; Instagram ~20%; TikTok 10–15%

Gender breakdown by platform (approximate)

• Facebook ~F 53 / M 47
• Instagram ~F 55 / M 45
• TikTok ~F 58 / M 42
• Snapchat ~F 60 / M 40
• Pinterest ~F 70 / M 30
• YouTube ~M 52 / F 48
• X ~M 60 / F 40
• Reddit ~M 65 / F 35
• LinkedIn ~M 54 / F 46
• Nextdoor ~F 55 / M 45 Note: Local platforms don’t reliably report nonbinary stats; expect higher nonbinary presence among younger cohorts.

Behavioral trends to know

• Community-first engagement: High participation in Facebook Groups (neighborhoods, schools, buy/sell/trade, local news). Nextdoor used for safety, utilities, and HOA items.
• Event discovery is visual and local: Instagram Reels/TikTok around Newport on the Levee, Ovation Pavilion, NKU campus, riverfront festivals; substantial cross-river interest in Cincinnati venues.
• Short-form video dominates: Reels/TikTok outperform static posts; creator-style, face-to-camera content drives comments and shares.
• Commerce: Strong reliance on Facebook Marketplace for resale; restaurant specials and limited-time offers perform well on Instagram Stories and Facebook.
• Messaging habits: Facebook Messenger and Snapchat are primary; WhatsApp penetration lower than national urban hubs.
• Peak times: Weeknights 7–10 pm; weekend late mornings; spikes during Bengals/Reds game windows and severe weather.
• Civic/utility content: School closings, traffic/bridge updates, river conditions, and weather alerts get outsized reach.
• Student micro-communities: NKU students coordinate in Instagram group chats, Snapchat, and Discords; Reddit use moderate but active around campus topics.
• Professional networking: LinkedIn use elevated among commuters into Cincinnati; posts tied to regional employers and hiring perform well.