Boone County

Boone County, Kentucky – key demographics

Population

• 2023 population estimate: ~141,700 (2020 Census: 135,968)

Age

• Median age: ~37 years
• Under 18: ~25%
• 65 and over: ~13–14%

Gender

• Female: ~50–51%
• Male: ~49–50%

Race and ethnicity

• White alone: ~85–86%
• Black or African American alone: ~4–5%
• Asian alone: ~4–5%
• Two or more races: ~4%
• American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander, and other races: ~1%
• Hispanic or Latino (of any race): ~5–6% Note: Hispanic/Latino is an ethnic category and overlaps with race groups.

Households

• Total households: ~50,000–51,000
• Average household size: ~2.7
• Family households: ~70% of households
• Married-couple households: ~54–56%
• Households with children under 18: ~35–38%
• Owner-occupied housing rate: ~70–71%
• Average family size: ~3.1–3.2

Sources: U.S. Census Bureau (2020 Decennial Census; 2018–2022 American Community Survey 5-year estimates; 2023 Population Estimates Program).

Boone County, KY email usage snapshot (estimates)

• Estimated users: 95,000–115,000 adults use email. Basis: county pop roughly 140k; ~75% are 18+; 85–92% of adults have internet access; 90–95% of online adults use email (Pew/ACS patterns).
• Age distribution (share of adults using email): 18–34: 95–99%; 35–64: 95–99%; 65+: 75–85%.
• Gender split: Approximately even (near 50/50); no consistent gender gap in basic email adoption.
• Digital access trends: High home broadband adoption for a suburban county; growing fiber availability; smartphone-only internet users likely 10–15%, so mobile email is common. Libraries/schools provide public Wi‑Fi for those without home service.
• Local density/connectivity: Boone is a suburban county in the Cincinnati metro (communities like Florence, Union, Hebron) with residents clustered along the I‑71/75 corridor and near CVG airport, supporting strong cable/fiber and 5G coverage in populated areas; rural fringes see comparatively weaker options.

Notes: Figures are modeled from national and Kentucky suburban benchmarks (Pew Research, ACS/FCC trends) applied to Boone County’s size and metro profile; precise county-level email counts are not directly published.

Below is a concise, decision‑oriented snapshot of mobile phone usage in Boone County, Kentucky, with emphasis on how it differs from the statewide picture. Figures are best‑available estimates synthesized from recent ACS “Computer and Internet Use” indicators, metro benchmarking, and carrier deployments; ranges reflect typical margins of error at county scale.

At‑a‑glance user estimates

• Population base: ~140,000 residents; ~105,000–110,000 adults (18+).
• Smartphone users (adults): roughly 90,000–100,000.
  • Why: Suburban/metro counties with Boone’s income/education profile typically see adult smartphone ownership in the 88–92% range, a few points above Kentucky’s statewide rate.
• Households with a smartphone: ~90–95% in Boone vs ~85–88% statewide.
• Households with any cellular data plan (for home internet, alone or in combination): ~75–80% in Boone vs ~70–74% statewide.
• Cellular‑only home internet (no wired broadband): lower in Boone (8–12%) than statewide (14–18%), reflecting stronger wired options locally.
• Mobile speeds and reliability: generally above Kentucky averages, in line with greater Cincinnati metro performance.

Demographic breakdown and usage patterns

• Younger, higher‑income suburban profile:
  • Boone’s median age is a bit lower and household income higher than Kentucky overall. Both correlate with higher smartphone penetration, more unlimited plans, and faster device upgrade cycles.
• Age:
  • 18–44: Highest smartphone saturation (near universal), heavy video/social/GPS use; strong 5G device mix.
  • 45–64: High adoption; strong use for work apps and productivity.
  • 65+: Adoption in Boone trends a bit higher than the statewide senior average, aided by income/education and family tech support.
• Work and commuting:
  • Significant cross‑river commuting and logistics/airport employment (CVG/Amazon Air) drive daytime density and predictable high‑traffic corridors for mobile data (I‑71/75, I‑275, CVG/ Hebron, Florence).
• Plan mix:
  • Postpaid share is likely higher than the statewide average due to employer discounts and household income; prepaid remains important but skews smaller than in rural Kentucky.

Digital infrastructure highlights (what’s on the ground)

• 5G coverage:
  • All three national MNOs (AT&T, T‑Mobile, Verizon) offer 5G. Mid‑band 5G is common in the populated corridor (Florence–Union–Hebron/Burlington) and along interstates; mmWave appears only in select high‑traffic spots, if present.
• Backhaul and fiber:
  • Strong wired footprint from altafiber (Cincinnati Bell) and Spectrum underpins dense macro/small‑cell backhaul, a key reason Boone outperforms rural Kentucky on capacity and speeds.
• Deployment geography:
  • Macro sites and small cells cluster along I‑71/75, I‑275, KY‑18/US‑42 retail corridors, and near CVG. Western/rural pockets can see more variability in signal strength and capacity.
• Public/enterprise:
  • Airport, logistics, and retail venues commonly use DAS/small‑cell solutions; public libraries and civic buildings provide Wi‑Fi offload—both contribute to better user experience than the state average.

How Boone County differs from Kentucky overall (the key trends)

• Higher smartphone penetration and 5G device share, driven by metro adjacency and income/education.
• Faster typical mobile speeds and better reliability, reflecting denser mid‑band 5G and stronger fiber backhaul.
• Lower reliance on cellular‑only home internet because wired options are widely available and affordable in populated areas.
• Heavier commuter/logistics usage patterns that concentrate demand in specific corridors and daytime hotspots, unlike many rural Kentucky counties with more diffuse, coverage‑limited usage.

Notes and caveats

• Exact county‑level smartphone ownership and cellular‑only rates come with sampling error; the ranges above align with ACS S2801 patterns for suburban metro counties in Kentucky/NKY and recent statewide benchmarks.

Boone County, KY social media snapshot (2025 est.)

Notes on methodology

• Modeled from Boone County population/demographics (ACS/Census) plus Pew Research platform adoption patterns for suburban U.S. adults (2023–2024). County-level platform stats aren’t publicly reported; figures below are planning estimates with ±5–10 percentage-point uncertainty.

At-a-glance user stats

• Population: ~140,000 residents
• Estimated social media users: 60–70% of residents ≈ 85,000–100,000 people (point estimate ~90,000)
• Internet access: high suburban penetration (roughly 90%+ of households)
• Device mix: overwhelmingly mobile-first; short-form video dominant among under-35

Age mix of social media users (share of users)

• 13–17: 8–10%
• 18–24: 12–14%
• 25–34: 20–22%
• 35–44: 20–22%
• 45–54: 15–17%
• 55–64: 10–12%
• 65+: 7–9%

Gender breakdown of users

• Female: ~52–54%
• Male: ~46–48%
• Nonbinary/unspecified: small but present, especially among younger cohorts

Most-used platforms (adult internet users in the county; monthly use)

• YouTube: 75–85%
• Facebook: 60–70% (very strong among 35+; Groups and Marketplace heavy)
• Instagram: 40–50% (strong 18–44, growing 45–54)
• TikTok: 30–40% (fastest growth 18–34; teens very active)
• Snapchat: 25–35% (teens/20s; daily messaging)
• LinkedIn: 25–35% (notable around CVG/logistics, healthcare, education)
• Pinterest: 25–35% (women 25–54, home/lifestyle)
• X/Twitter: 15–25% (sports, news, emergencies)
• Reddit: 15–20% (younger males; tech/gaming/local threads)
• Nextdoor: 10–20% (homeowners in Union/Hebron/Florence neighborhoods)

Behavioral trends to know

• Community-first usage: Facebook Groups for schools (PTO, athletics), youth sports, churches, HOAs, and local events drive repeat engagement.
• Marketplace culture: Strong buy/sell/trade behavior (furniture, baby/kid items, vehicles), often outperforming Craigslist; local pickup preferred.
• Video-forward consumption: Reels/Shorts/TikTok are primary discovery surfaces for food, family activities, and small businesses; authenticity > polish.
• Local info spikes: Weather, school closings, traffic on I‑71/I‑75, and CVG/airport-related updates cause short-lived surge traffic on Facebook/X.
• Timing: Highest engagement evenings 7–10 pm; secondary peaks 11:30 am–1 pm and weekend mornings. Teen activity skews late evening on Snapchat/TikTok.
• Messaging: Facebook Messenger and Instagram DMs for businesses; Snapchat for teens/college-age; WhatsApp usage lower than national average.
• Content that performs: Family-friendly, deal-oriented posts; school/seasonal calendars; behind-the-scenes from local employers; community spotlights.
• Ads/playbook:
  • Broad reach: Facebook + Instagram for households and parents; layer local Groups/interest targeting where available.
  • Discovery: TikTok for restaurants, events, retail; creator-style UGC and geo-tagging.
  • Durable reach: YouTube in-stream for awareness; pair with search.
  • Hyperlocal: Nextdoor for neighborhoods/municipal messages.
  • Hiring/B2B: LinkedIn effective for logistics, manufacturing, healthcare around CVG corridor.

Use this as a quick planning baseline; validate with your own page insights, ad platform reach estimates within a 10–20 mile radius of Florence/Union/Hebron, and email/point-of-sale matchbacks.