Bonneville County

Here are concise, current demographics for Bonneville County, Idaho.

Population

• 2023 estimate: ~131,000
• 2020 Census: 123,964

Age

• Median age: ~32–33
• Under 18: ~30%
• 65 and over: ~12–13%

Sex

• Male: ~50–51%
• Female: ~49–50%

Race and ethnicity

• White, non-Hispanic: ~78–80%
• Hispanic or Latino (any race): ~15–16%
• Two or more races: ~4–5%
• American Indian/Alaska Native: ~1%
• Asian: ~1%
• Black/African American: ~1%
• Native Hawaiian/Other Pacific Islander: <1%

Households

• Total households: ~43,000–44,000
• Average household size: ~2.9–3.0
• Family households: ~70% of households
• Married-couple families: ~55–57% of households
• Households with children under 18: ~40–42%

Sources: U.S. Census Bureau, 2020 Decennial Census; Population Estimates Program (2023); American Community Survey 2019–2023 5-year estimates (tables DP05, S0101, S1101). Figures rounded for clarity.

Bonneville County, ID snapshot (estimates)

• Estimated email users: 90,000–105,000. Basis: county pop ~127k; adult internet/email adoption in the U.S. ~90–95%, with most teens also using email.
• Age mix of email users:
  • 13–17: ~6–8%
  • 18–34: ~30–32%
  • 35–54: ~34–36%
  • 55–64: ~12–14%
  • 65+: ~14–18% Adoption is near‑universal for 18–64 and slightly lower for 65+.
• Gender split: roughly even (about 49–51% either way), mirroring the county’s population.
• Digital access trends:
  • Home broadband adoption is high in Idaho Falls/Ammon; overall county households with broadband likely in the 80–90% range; 10–15% may be smartphone‑only.
  • Strong fiber presence in urban core via Idaho Falls Fiber and Ammon’s open‑access network (gigabit-class service); multiple ISPs ride these networks.
  • 5G/4G coverage is solid along I‑15/US‑20/US‑26 corridors; rural periphery leans on fixed wireless, legacy DSL, or satellite.
• Local density/connectivity context: Most residents cluster in the Idaho Falls–Ammon urban area, where fiber and competition are greatest; sparsely populated agricultural and desert areas east/south have fewer wired options, which modestly suppresses email use among older and lower‑income households.

Summary of mobile phone usage in Bonneville County, Idaho (with emphasis on how it differs from statewide patterns)

Headline takeaways

• Bonneville County skews more urban and infrastructure-rich than much of Idaho, with strong 5G coverage and unusually robust municipal/open-access fiber. That combination yields very high smartphone adoption, high device-per-household counts, and slightly lower dependence on mobile-only internet than the state overall.

User estimates

• Adult smartphone users: 87,000–92,000 adults (about 91–94% of the county’s roughly 95,000 adults). This is a few points higher than Idaho’s statewide adult smartphone adoption, reflecting the county’s urban core (Idaho Falls/Ammon) and tech/energy workforce.
• Households with a cellular data plan (any device, usually a smartphone): about 79–83% of households.
• Mobile-only internet households (cellular data plan but no wireline at home): roughly 12–14% of households, likely below the Idaho statewide share (often mid-to-high teens) thanks to widespread, competitively priced municipal fiber and cable in Idaho Falls/Ammon.
• Households with no home internet: approximately 5–6% in Bonneville vs a higher statewide share (often 7–9%), reflecting better access and local outreach.
• Devices per person: higher than state average in the urbanized tracts; multi-line family plans are common, and BYOD for INL/healthcare/retail employers contributes to above-average device density.

Demographic breakdown (directional estimates; patterns emphasized vs Idaho)

• Age
  • 18–29: 96–98% smartphone adoption; heavier mobile data use and higher likelihood of mobile-only home internet than older groups.
  • 30–49: 93–96% adoption; highest multi-line and wearables penetration; strong tethering/backup use despite high fiber uptake.
  • 50–64: 88–92% adoption; robust 5G use but more likely to maintain wireline broadband.
  • 65+: 75–82% adoption; slightly higher than Idaho’s statewide senior adoption, helped by affordable municipal fiber, caregiver tech use, and health-system digital tools in Idaho Falls.
• Income
  • <$35k: high smartphone adoption but the highest mobile-only share; Lifeline/ACP-style plan usage concentrated here.
  • $35k–$75k: very high adoption; mix of cable/fiber and mobile; significant family-plan bundling.
  • $75k+: near-saturation adoption; lowest mobile-only share due to strong wireline take-up and smart-home use.
• Race/ethnicity
  • Hispanic/Latino residents (a sizable local community) show near-parity or slightly higher smartphone adoption than White non-Hispanic residents and elevated mobile-only reliance, consistent with national patterns; municipal/open-access fiber appears to narrow that gap compared with more rural Idaho counties.
• Urban/rural within the county
  • Idaho Falls/Ammon: near-universal LTE and broad mid-band 5G; the lowest no-internet rates and lower mobile-only rates due to Idaho Falls Fiber/Ammon Fiber and cable coverage.
  • Outlying tracts (Iona, Ucon, rural east/north): solid LTE with patchier 5G capacity; higher mobile-only reliance and more fixed wireless use than the urban core, but still better options than many rural Idaho counties.

Digital infrastructure points (what sets Bonneville apart)

• 5G coverage and capacity
  • All three national carriers provide 5G in the Idaho Falls/Ammon core; T-Mobile mid-band and Verizon/AT&T C-band cover key corridors (I‑15/US‑26) and population centers. Millimeter-wave is limited to select, high-traffic pockets.
  • Compared with Idaho statewide, Bonneville has denser sites and more mid-band 5G where people live and work, translating to better median speeds and more reliable mobile hot-spotting.
• Municipal/open-access fiber
  • Idaho Falls Fiber (municipal, open access) and the City of Ammon’s widely recognized software-defined municipal fiber give the county an atypically strong fiber footprint for Idaho. Multiple retail ISPs ride these networks, improving price/performance and take-up.
  • This materially lowers the share of satellite/DSL users and dampens mobile-only dependence relative to the state average.
• Cable and fixed wireless
  • Cable (DOCSIS) is broadly available in Idaho Falls/Ammon and many suburbs, providing a high-capacity alternative to fiber.
  • Fixed-wireless ISPs cover exurban/rural pockets; these areas still have better choices than many rural Idaho counties because fiber backbones follow I‑15/US‑26 and municipal builds extend outward over time.
• Backhaul and corridors
  • Regional fiber along I‑15/US‑26 supports carrier backhaul and enterprise connectivity, boosting mobile network capacity in the metro area compared to much of Idaho outside Boise and the Panhandle.

How Bonneville trends differ from Idaho statewide

• Higher smartphone adoption (by a few points), especially among seniors, driven by better networks, healthcare/enterprise digitalization, and municipal outreach.
• Lower mobile-only household share than statewide, because citywide fiber/cable options are abundant and competitively priced.
• Lower “no internet at home” rate than the state, reflecting access and affordability improvements in Idaho Falls/Ammon.
• Better 5G capacity and consistency than many Idaho counties, particularly outside Boise, due to denser site grids and mid-band spectrum utilization.
• More pronounced day/night load swings: Idaho Falls is a retail/healthcare/energy employment hub, so daytime population inflows create distinct traffic peaks downtown and along I‑15/US‑26—patterns less common in smaller rural counties.

Notes on estimation

• Counts and percentages are modeled from recent ACS 5‑year device/subscription indicators, carrier 5G footprints as of 2023–2024, municipal-fiber buildouts announced by Idaho Falls Fiber and the City of Ammon, and statewide comparisons from ACS/Pew. Figures are presented as ranges to reflect data vintages and intra-county variation.

Bonneville County, ID — Social media snapshot (estimates)

How to read this: Platforms don’t publish county-level usage. Figures below are estimates by applying recent U.S. adoption rates (Pew and major platform trends through 2024) to Bonneville County’s age mix and local market characteristics (Idaho Falls metro). Treat as directional.

Topline

• Population: ~130,000 (2023 est.)
• 13+ population: ~105,000–110,000
• Social media users (any platform, monthly): ~75,000–85,000 (≈70–80% of 13+)
• Daily users: ~55,000–65,000 (≈50–60% of 13+)

Age mix of social users (share of users)

• 13–17: 8–10% (very high intensity; Snapchat/TikTok/YouTube heavy)
• 18–24: 12–14% (Snap/TikTok/Instagram; YouTube daily)
• 25–34: 20–22% (Instagram/YouTube; TikTok rising; Facebook Groups/Marketplace)
• 35–44: 18–20% (Facebook/YouTube; Instagram; some TikTok)
• 45–54: 15–17% (Facebook/YouTube; Pinterest)
• 55+: 20–23% (Facebook/YouTube; Pinterest)

Gender

• Overall users: roughly balanced, slight female skew (≈52–55% female)
• Platform skews: Pinterest and Instagram skew female; YouTube, Reddit, and X (Twitter) skew male.

Most‑used platforms (share of 13+ using monthly; county estimates) Adults (18+)

• YouTube: 80–85%
• Facebook: 70–75%
• Instagram: 45–55%
• TikTok: 30–40% (higher under 35)
• Snapchat: 25–35%
• Pinterest: 30–40% (notably higher among women)
• X (Twitter): 18–25%
• LinkedIn: 20–28% (boosted by INL/tech and healthcare pros)
• Reddit: 15–22%
• Nextdoor: 5–10% (pockets in Idaho Falls/Ammon)

Teens (13–17)

• YouTube: 90–95%
• TikTok: 65–75%
• Snapchat: 60–70%
• Instagram: 55–65%
• Facebook: 20–30%
• Discord: 20–30%

Behavioral trends to know

• Community-first: Heavy Facebook Group usage (buy/sell/trade, school/league teams, neighborhood and church groups). Facebook Marketplace is a top local shopping channel.
• Local news/alerts: Fast amplification on Facebook and YouTube (e.g., East Idaho News). Weather, road closures, missing persons, and wildfire updates travel quickly via Groups.
• Video everywhere: Short-form Reels/TikTok adoption is strong under 45; YouTube is the default for how‑to, outdoor/recreation, DIY, hunting/fishing, and family content.
• Messaging: Facebook Messenger and Snapchat are primary DMs; WhatsApp used among some Hispanic and professional circles.
• Commerce: Giveaways, limited-time offers, and live sales perform; Instagram Shops present but smaller than Facebook Marketplace.
• Timing: Engagement peaks around 7–9 AM, 12–1 PM, and 8–10 PM MT; weekends feature outdoor/family content.
• Influencers: Micro‑influencers in family, outdoors, fitness, food, and real estate niches matter more than large creators.
• Younger vs older: Under 25 responds to Stories/Reels/Snap ads, music trends, and UGC; 35+ responds to Facebook posts/Groups, event listings, and YouTube prerolls.
• Civic-minded: High participation in school, church, and cause-related promotions; local sponsorships outperform generic branding.

Notes and next steps

• Use platform ad tools to validate live reach in Idaho Falls/Ammon/Iona and extrapolate county totals.