Bibb County

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• Latest estimates from the ACS 2019–2023 5-year (most current for counties this size), or
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Bibb County, AL snapshot (estimates based on ACS/Pew patterns for rural Alabama)

• Population: 22.6k; low density (36 people/sq mi).
• Email users: ~15–17k residents (≈65–75% of total; ≈85–90% of adults).
• Age distribution of email users:
  • 18–29: ~18–20%
  • 30–49: ~32–35%
  • 50–64: ~25–28%
  • 65+: ~18–22% (lowest adoption; growing slowly)
• Gender split among email users: roughly even (about 49–51% either way).
• Digital access:
  • Home broadband subscription: ~70–80% of households; steady uptick since 2018.
  • Smartphone‑only internet users: ~15–25% of adults; used widely for email.
  • Public/library Wi‑Fi remains an important access point for some households.
• Connectivity/density notes:
  • Service is strongest in and around Centreville, Brent, West Blocton/Woodstock and along major highways; patchier in outlying wooded areas.
  • Rural spread and terrain contribute to gaps in fixed broadband and variable cellular performance.

Overall: Email is mainstream among working‑age adults, with lag among seniors and lower‑income households tied to access costs and coverage. Mobile‑first email use is rising.

Below is a county-level snapshot built from publicly available patterns for rural Alabama, carrier coverage maps as of 2024, and ACS-style demographics, translated into conservative, directional estimates. Use it as a planning baseline; verify address-level availability with the FCC National Broadband Map and carrier maps.

Executive snapshot

• Population: roughly 22,000. Adult (18+) share about 77%.
• Overall mobile adoption is high but a bit below Alabama’s urban-weighted average. Coverage is strong along highways and town centers (Woodstock, West Blocton, Centreville/Brent), weaker in forested and hilly interior areas.
• Residents rely on mobile data for home internet more than the statewide norm due to patchy wired broadband.

User and device estimates

• Adult mobile phone users (18+): about 15,000–16,500 (85–93% adoption; Alabama overall skews closer to the top of that range).
• Adult smartphone users: about 13,500–15,000 (80–88% of adults; a few points below Alabama’s statewide rate).
• Teen users (13–17): roughly 1,800–2,100, with smartphone penetration around 90–95%.
• Total unique mobile users (13+): approximately 16,000–18,000.
• Smartphone-only/home internet via mobile: around 22–28% of households, likely higher than the Alabama average (~18–22%). Fixed Wireless Access (FWA) via T-Mobile or Verizon is growing in the north/east parts of the county; LTE-based home internet is more common elsewhere.

Demographic usage patterns (directional)

• Age
  • 13–24: near-universal smartphone ownership; heavy video/social use; above-average reliance on mobile data where home broadband is limited.
  • 25–64: high smartphone ownership; prepaid and budget plans more common than in metro Alabama.
  • 65+: ownership around 65–75%, a bit below the state’s senior average; more basic plans/handsets, larger share of voice-and-text-first users.
• Income/education
  • Lower-income households show higher mobile-only internet dependence and prepaid usage.
• Race/ethnicity
  • Black households (notably in and around Brent/West Blocton) are more likely to be smartphone-only compared with county White households, reflecting state and national digital divide patterns.

Digital infrastructure and performance

• Coverage pattern
  • Strongest along I-20/59 near Woodstock and key corridors (US-82 Centreville/Brent; AL-5 West Blocton).
  • Weaker/inconsistent signal in heavily forested areas, river bottoms along the Cahaba, and rolling terrain in the south and east; indoor coverage can be an issue in metal-roof homes and larger buildings.
• 5G availability
  • Low-band 5G: fairly widespread around towns and major roads; patchy elsewhere.
  • Mid-band 5G (faster): concentrated near Woodstock/West Blocton and parts of Centreville/Brent; share of residents with mid-band access likely 25–40%, below Alabama’s statewide share (~60–70%).
• Typical speeds (outdoor, best-effort)
  • Town centers/corridors: 50–200+ Mbps on mid-band 5G; solid LTE fallback.
  • Rural interior: 5–30 Mbps on LTE/low-band 5G; occasional dead spots.
• Carriers
  • AT&T: broad rural LTE/low-band 5G, plus FirstNet coverage along primary routes and public-safety sites.
  • Verizon: consistent LTE footprint; C-band 5G mainly near I-20/59 and larger towns; LTE Home/FWA in more places than 5G Home.
  • T-Mobile: strong mid-band 5G where present (notably along the northern/eastern corridor and town centers), weaker in deep-rural pockets; Home Internet available in and around denser areas.
• Public access points
  • Libraries and schools in Centreville/Brent/West Blocton provide essential Wi‑Fi; these remain important for residents with capped or slower mobile data.

How Bibb County differs from Alabama overall

• More mobile-dependent: a higher share of households rely primarily on smartphones/FWA for home internet than the state average.
• Slower average mobile speeds outside towns: mid-band 5G access lags state levels; coverage variability is greater.
• Plan mix skews value/prepaid: budget Android devices and prepaid or promotional FWA are more common than in metro counties.
• Senior adoption gap: seniors are less likely to be smartphone users than the statewide senior average, nudging overall adoption down a few points.
• Daytime load is corridor-centric: traffic and network performance concentrate along I‑20/59 and US‑82; the interior sees sparser capacity and more dead zones.

Method notes and caveats

• Estimates leverage: county population (~22k), typical rural Alabama age mix, Pew/ACS adoption ranges, and 2024 carrier coverage patterns. Institutional populations are not treated as consumer users in these estimates.
• For planning or investment decisions, validate with: FCC National Broadband Map (fixed and mobile), carrier 5G/FWA availability checkers by address, Ookla/RootMetrics county tiles, and local E‑911/first responder feedback on dead zones.

Below is a concise, county-specific snapshot using the latest available U.S. Census demographics for Bibb County (pop. ~22–23k) and Pew Research Center benchmarks for rural/southern U.S. social media use. Exact county-level platform shares aren’t published; figures are best-fit estimates tailored to Bibb’s age mix and rural profile.

Overall user stats

• Estimated social media users: ~16k–18k residents (roughly 70–80% of total population; 80–85% of adults; ~95% of teens).
• Device mix: Mobile-first. Smartphone dependence higher than average due to patchy home broadband; video loads are optimized/short.

Age groups (share using social media, est.)

• Teens 13–17: 90–95%+
• 18–29: ~90–95%
• 30–49: ~80–85%
• 50–64: ~70–75%
• 65+: ~45–55%

Gender breakdown (usage tendencies, est.)

• Overall users skew slightly female (county population is ~50/50; women are more active on Facebook and Pinterest).
• Female: high Facebook and Instagram use; Pinterest notably higher (home, crafts, recipes); TikTok adoption strong among under-45.
• Male: highest on YouTube; relatively higher Reddit and X usage; Facebook still common but less daily than women.

Most-used platforms in Bibb County (adults, est. share of adults who use each)

• YouTube: 75–85%
• Facebook: 65–75% (strongest daily use among 30+)
• Instagram: 35–45%
• TikTok: 30–40% (younger skew; rising 30–44)
• Snapchat: 20–30% (teens/young adults)
• Pinterest: 25–35% (female skew)
• X (Twitter): 10–15%
• Reddit: 10–15%
• WhatsApp: 10–20% (lower than national average) Notes for teens (13–17): YouTube ~95%, TikTok ~65–75%, Snapchat ~55–65%, Instagram ~55–65%, Facebook low/occasional.

Behavioral trends to know

• Facebook is the community hub: heavy use of Groups (schools, churches, youth sports, yard sales), local government/public safety pages, and Marketplace (autos, equipment, furniture).
• Video-first consumption: short vertical clips (Reels/TikTok) outperform static; YouTube used for how‑tos, sermons, and local sports highlights.
• Trust and relevance: “Local face, local place” performs best—content featuring recognizable people, landmarks, and practical tips.
• Messaging > comments for coordination: Facebook Messenger and Snapchat drive private coordination; group chats common; WhatsApp modest.
• Timing: Peaks 7–9 pm on weeknights; secondary peaks lunchtime; weekend mid‑morning to early afternoon is strong for Marketplace and events.
• Event-driven spikes: Weather alerts, school updates, road incidents, and sports produce rapid surges in Facebook engagement.
• Commerce: Facebook Marketplace is the default for buying/selling; Instagram Shops/TikTok Shop are emerging for boutiques/crafts but still niche.

Practical targeting tips

• For reach 25+: Prioritize Facebook Feed + Groups + Reels; include Marketplace placements for retail/auto.
• For 13–29: TikTok + Instagram Reels + Snapchat; creator-style short video works best.
• For men 18–44: YouTube (in-feed + Shorts) and Facebook video.
• Geo-focus: 15–25 mile radius around Centreville, Brent, West Blocton; expand along main commute corridors.

Source basis: U.S. Census Bureau ACS (for Bibb County age/sex mix) and Pew Research Center 2023–2024 U.S. social media use (rural/South benchmarks), adjusted to local context. Percentages are estimates, not official county-reported figures.