Wisconsin Population Demographics

  • State: Wisconsin (2023–2024 snapshot)
  • Total population: 5,949,129 (2023 estimate), up ~0.9% from 2020
  • Land area and density: 54,158 sq mi; ~110 people/sq mi (≈42/km²)
  • Age structure: median age 40.0 years; under 18: 22%; 18–64: 59%; 65+: 19%
  • Sex composition: female 50.3%; male 49.7%
  • Race/ethnicity (share of total):
    • White (non-Hispanic): 79.4%
    • Black (non-Hispanic): 6.3%
    • Hispanic/Latino (any race): 7.6%
    • Asian (non-Hispanic): 3.1%
    • American Indian/Alaska Native (non-Hispanic): 1.1%
    • Native Hawaiian/Other Pacific Islander (non-Hispanic): 0.1%
    • Two or more races (non-Hispanic): 2.4%
  • Urbanization: ~70% urban, ~30% rural
  • Insight: Wisconsin is growing slowly with an aging profile and moderate population density, concentrated around the Milwaukee and Madison metro areas, while much of the state remains sparsely populated.

Important Facts About Wisconsin

  • The 30th state (1848), Wisconsin has 5.9 million residents (2020), capital Madison, and largest city Milwaukee.
  • Historic milestones: birthplace of the Republican Party (Ripon, 1854); first state workers’ compensation law (1911) and first unemployment insurance law (1932); first state to ratify the 19th Amendment (1919).
  • Economic strengths: No. 1 U.S. cheese producer (~3.5 billion lb/year, ~26% of national output) and No. 2 in milk; produces over 60% of U.S. cranberries and about 95% of U.S. ginseng (centered in Marathon County); major manufacturing in paper, machinery, and transportation equipment.
  • Tourism: Record $25.0 billion economic impact in 2023, driven by outdoor recreation, festivals, craft brewing, and professional sports.
  • Natural features: 15,000+ inland lakes plus Lake Michigan and Lake Superior shorelines; Apostle Islands National Lakeshore (21 islands, sea caves); the unglaciated Driftless Area; highest point Timms Hill (1,951 ft); roughly 46% forested; 1,200-mile Ice Age National Scenic Trail.
  • Cultural and architectural highlights: Frank Lloyd Wright’s Taliesin (Spring Green) and Madison’s Monona Terrace; Milwaukee Art Museum’s Calatrava-designed Quadracci Pavilion; Harley‑Davidson founded in Milwaukee (1903); Green Bay Packers (est. 1919) at Lambeau Field, the NFL’s longest continuously operating stadium.

Wisconsin Email User Demographics

  • Population density: 109 people per square mile (population ~5.95M; land area ~54,158 sq mi).
  • Estimated email users (age 13+): ~4.75 million (~80% of residents), derived by applying national email-adoption rates to Wisconsin’s age structure.
  • Age distribution of email users: 13–17: 7% (~0.33M); 18–34: 22% (~1.05M); 35–54: 29% (~1.38M); 55–64: 20% (~0.95M); 65+: 22% (~1.05M).
  • Gender breakdown: Female 50.4% (~2.39M); Male 49.6% (~2.36M).
  • Racial/ethnic composition of email users (mirrors state makeup): White (non-Hispanic) 79.6% (~3.78M); Black 6.4% (~0.30M); Hispanic/Latino 7.6% (~0.36M); Asian 3.3% (~0.16M); American Indian/Alaska Native 1.0% (~0.05M); Two or more races 2.1% (~0.10M).
  • Insight: Email penetration is near-universal among adults, and older adults form a substantial share (~22%), supporting effective statewide reach via email.

Phone Usage Statistics in Wisconsin State

  • Context: Wisconsin population ~5.95M; population density 108.8 people per sq mi (2020 Census).
  • Estimated mobile phone users (age 13+): ~4.85M (about 82% of residents; reflects ~97% of adults plus ~95% of teens).
  • Age distribution of users (approx.): 13–17: 0.35M (7%); 18–29: 0.92M (19%); 30–49: 1.44M (30%); 50–64: 1.15M (24%); 65+: 0.99M (20%).
  • Gender breakdown of users (mirrors population due to near-universal adoption): Female ~50.3% (~2.44M); Male ~49.7% (~2.41M).
  • Racial/ethnic composition of users (mirrors population; counts approximate): White (non-Hispanic) ~80% (~3.88M); Black ~6.5% (~0.32M); Hispanic/Latino ~7.5% (~0.36M); Asian ~3% (~0.15M); American Indian/Alaska Native ~1% (~0.05M); Two or more/Other ~2% (~0.10M).
  • Insight: Mobile adoption is effectively universal among Wisconsin adults, so user demographics closely track the state’s population, with about one in five users age 65+ and a roughly even gender split.

Social Media User Statistics in Wisconsin

  • Estimated social media users: ~4.1M in Wisconsin (≈70% of 5.9M residents; modeled from national penetration).
  • Age distribution (of users): 13–17 ~0.33M (8%); 18–29 ~0.86M (21%); 30–49 ~1.39M (34%); 50–64 ~0.90M (22%); 65+ ~0.62M (15%).
  • Gender breakdown: ~51% women, 49% men among users.
  • Platform estimates in WI (adults; extrapolated from U.S. usage rates):
    • Bumble (ever used): ~0.33M
    • Discord: ~0.9M
    • Facebook: ~3.2M
    • Google/YouTube: ~3.9M
    • Instagram: ~2.4M
    • OnlyFans (ever used): ~0.14M
    • Tinder (ever used): ~0.61M
    • Twitter/X: ~1.0M
  • Notes: Figures are modeled from recent U.S. adult usage (e.g., Pew/YouGov/industry) applied to WI’s population; “ever used” indicates lifetime use where current active-user data are not reported at the state level.
  • Insight: Wisconsin’s user base skews slightly older than the U.S. average, with especially high reach for Facebook and YouTube; dating-app usage is concentrated among 18–34s, while Discord and Twitter/X attract younger, more male-leaning segments.

Table of Contents

Counties in Wisconsin