Logan County

Logan County, Arkansas — key demographics

Population size

• Total population: 21,131 (2020 Census); 2023 estimate ~21.2K (U.S. Census Bureau)
• 2010–2020 change: decline of roughly 5%

Age

• Median age: ~42
• Under 18: ~23%
• 18–64: ~57%
• 65 and over: ~20%

Gender

• Female: ~49.5%
• Male: ~50.5%

Racial/ethnic composition

• White alone, non-Hispanic: ~84–86%
• Hispanic or Latino (any race): ~6–7%
• Two or more races: ~4–6%
• Black or African American alone: ~1–2%
• American Indian/Alaska Native alone: ~1–2%
• Asian alone: ~0.5% (Note: Race and Hispanic origin are collected separately; sums reflect that framework.)

Households and housing

• Households: ~8.4K
• Persons per household: ~2.5
• Family households: ~64–66% of households; married-couple majority
• Homeownership rate: ~73–75%
• Median household income: roughly $50K–$53K (2019–2023 ACS)
• Poverty rate: roughly 16–18%

Sources: U.S. Census Bureau (2020 Decennial Census; 2019–2023 American Community Survey 5-year estimates; Population Estimates Program).

Logan County, AR snapshot (2024 estimates)

• Population/density: ≈21,100 residents across ≈732 sq mi; ~29 people per sq mi (rural).
• Households and connectivity: ≈8,500 households; 76% have a home broadband subscription (6,460 households), ~10% are smartphone-only internet, ~24% lack home internet. Computer access in most homes; fixed wireless and satellite fill gaps outside Booneville/Paris corridors.
• Estimated adult email users: ≈14,700 adults use email (≈89% of ≈16,450 adults).
• Gender split (email users): Female ≈6,590; Male ≈6,540 (usage is effectively parity).
• Age distribution and email usage rates:
  • 18–34: ~3,790 users (≈96% of this cohort)
  • 35–54: ~4,940 users (≈94%)
  • 55–64: ~2,460 users (≈88%)
  • 65+: ~3,470 users (≈78%)
• Digital access trends: Home broadband adoption is rising but still below urban levels; about 1 in 4 households lack wired broadband, driving reliance on mobile data. Coverage and speeds are strongest in population centers; dispersed residences and terrain create pockets with limited wired options, where fixed wireless and satellite sustain access.

These figures apply national email adoption norms to Logan County’s ACS-demographic and connectivity profile to yield county-specific estimates.

Mobile phone usage in Logan County, Arkansas — 2025 snapshot

Core numbers

• Population baseline: about 21,100 residents (2020 Census).
• Estimated mobile phone users (all ages): ≈16,600 people, about 79% of residents. This is a few points below typical Arkansas-wide adoption, reflecting the county’s older age mix and lower median income.
• Household internet mix (approximate): about 75% of households have any broadband subscription; smartphone‑only internet dependence is higher than the state average (≈22% of households here vs ≈17% statewide), driven by patchy wired options and cost sensitivity.

Demographic breakdown of mobile users (estimates)

• By age
  • 18–64: ≈11,100 users (largest share; high smartphone adoption and daily data use for work/commute).
  • 65+: ≈3,050 users (lower adoption than working‑age adults, but growing; voice/text and patient portals are common uses).
  • 13–17: ≈1,150 users (very high smartphone adoption; heavy social/video use when coverage allows).
  • Under 13 with phones: ≈1,300 (basic phones or hand‑me‑down smartphones, often Wi‑Fi first).
• By income/plan type
  • Prepaid plans and budget MVNOs are notably more common than statewide, reflecting lower household incomes and the 2024 ACP wind‑down.
  • “Smartphone‑only” households are concentrated in outlying areas and among renters.
• By platform
  • Android devices modestly outnumber iPhones in the county, more so than in Arkansas overall.

Digital infrastructure and coverage

• Coverage pattern: AT&T and Verizon provide the most consistent county‑wide LTE/5G coverage; T‑Mobile’s low‑band 5G covers towns and key corridors and continues to infill rural stretches. Terrain around Mount Magazine and the river valleys creates dead zones and weak indoor signal in hollows.
• 5G status: Low‑band 5G (LTE‑like range/speeds) is common in population centers; mid‑band 5G capacity is spotty and mostly around town centers and primary corridors. Outside towns, many users still see LTE‑level performance.
• Typical performance (user‑observed)
  • LTE: roughly 5–30 Mbps in rural stretches; 25–75 Mbps in town.
  • 5G low‑band: roughly 30–100 Mbps; mid‑band (where available): 150–400 Mbps.
  • Latency: about 30–60 ms on LTE; 20–40 ms on 5G.
• Reliability: Weather and power events can cause localized outages more often than the state average due to sparse backhaul and hilly terrain. Wi‑Fi calling is widely used to compensate for weak indoor signal.
• Substitutes and complements: Fixed wireless (4G/5G home internet) and satellite fill gaps where DSL/cable are limited; this raises mobile data offload at home but increases smartphone‑only reliance where wired service is absent.

How Logan County differs from Arkansas overall

• Adoption: Overall mobile/SMARTPHONE adoption is several points lower than the state average because the county skews older and incomes are lower. Growth is concentrated among seniors and smartphone‑only households rather than net‑new wired broadband customers.
• Plan mix: Higher reliance on prepaid/MVNO plans and data‑capped offerings than statewide, especially after the Affordable Connectivity Program’s wind‑down in 2024.
• Access pattern: A larger share of households rely on mobile data as their primary or only internet connection; wired broadband availability and take‑up lag the state average.
• Network experience: Coverage is more variable than statewide—good along primary corridors and in towns, but with dead zones in valleys and sparsely populated areas. 5G here is predominantly low‑band; mid‑band capacity is less widespread than in Arkansas’s metros.
• Device ecosystem: Android share is higher than the statewide mix; iOS is still significant but relatively less dominant than in urban Arkansas.
• Usage behavior: More conservative data usage and stronger dependence on Wi‑Fi (home, work, school) than in urban counties; voice/SMS and utility apps (banking, health, ag/weather) are relatively more prominent use cases.

Implications

• Capacity investments that prioritize mid‑band 5G in Booneville, Paris, and along major connectors would yield outsized benefits relative to population.
• Indoor coverage solutions (VoWiFi defaulting, femtocells, or small cells) will materially improve user experience due to construction type and terrain.
• Affordability and smartphone‑only realities should shape service design: robust prepaid options, data‑efficient app experiences, and offline‑first features will meet local needs.

Social media usage in Logan County, Arkansas (2024 snapshot)

Population baseline

• Residents: ~21,100
• Age 13+: ~16,400
• Active social media users (13+): ~12,900 (≈79% of 13+; ≈61% of total residents)

Most‑used platforms (share of Logan County residents age 13+ who use each; multi‑platform use is common)

• YouTube: ~84%
• Facebook: ~65%
• Instagram: ~48%
• TikTok: ~36%
• Snapchat: ~29%
• X (Twitter): ~22%
• Pinterest: ~30% Note: These platform reaches translate to approximate local user counts of 13,800 (YouTube), 10,700 (Facebook), 7,900 (Instagram), 5,900 (TikTok), 4,800 (Snapchat), 3,600 (X), and 4,900 (Pinterest), out of ~16,400 residents age 13+.

Age-group usage patterns (share using each platform)

• Teens 13–17: YouTube ~95%, TikTok ~67%, Instagram ~62%, Snapchat ~59%, Facebook ~32%
• Adults 18–29: YouTube ~93%, Instagram ~78%, TikTok ~62%, Snapchat ~54%, Facebook ~70%
• Ages 30–49: YouTube ~90%, Facebook ~77%, Instagram ~49%, TikTok ~39%, Snapchat ~31%
• Ages 50–64: YouTube ~80%, Facebook ~73%, Instagram ~29%, TikTok ~24%
• Ages 65+: YouTube ~60%, Facebook ~50%, Instagram ~13%, TikTok ~10%

Gender breakdown

• Overall social media user base: ~51% women, ~49% men (mirrors county demographics)
• Platform skews:
  • Facebook: ~55–60% women
  • Instagram: ~55% women
  • TikTok: ~60% women
  • Snapchat: ~55–60% women
  • Pinterest: ~75–80% women
  • YouTube: ~55% men
  • X (Twitter): ~60% men

Behavioral trends and engagement

• Facebook is the community hub: heavy use of local groups (schools, churches, sports, yard sales), Marketplace, Events, and Messenger. Older adults rely on Facebook for local news and civic updates.
• Video-first consumption: YouTube dominates how‑to, product research, and local interest content; short‑form video (Reels/TikTok) is the growth format among under‑40s.
• Messaging habits: Facebook Messenger for most adults; Snapchat DMs prominent among teens and young adults.
• Shopping and discovery: Facebook/Instagram drive local service discovery; Marketplace is the primary P2P channel. TikTok/Instagram influence younger shoppers’ impulse buys.
• Activity peaks: early morning (6–8 a.m.), lunch (11:30 a.m.–1 p.m.), and evenings (7–10 p.m.); weekends see strong late‑morning/afternoon engagement.
• Device mix: predominantly mobile; rural connectivity patterns mean short, vertical video and concise captions outperform long text posts.
• Multi‑platform overlap: Facebook + YouTube is the dominant pairing for 30+; under‑30s commonly use Instagram + TikTok (+ Snapchat for messaging).

Notes on methodology

• Figures are 2024, rounded, and localized by applying current U.S. platform usage rates (Pew Research) to Logan County’s age/gender mix (Census/ACS). These provide planning‑grade estimates suitable for targeting and content strategy.