Bradley County

Here are key demographics for Bradley County, Arkansas (U.S. Census Bureau: 2020 Decennial Census; ACS 2019–2023 5-year estimates):

Population

• Total: ~10,100 (ACS 2019–2023); 10,545 (2020 Census)

Age

• Median age: ~42
• Under 18: ~23%
• 18 to 64: ~57%
• 65 and over: ~20%

Sex

• Male: ~49%
• Female: ~51%

Race/ethnicity

• White, non-Hispanic: ~55%
• Black or African American, non-Hispanic: ~26%
• Hispanic or Latino (any race): ~17–18%
• Two or more races, non-Hispanic: ~2%
• Other (American Indian/Alaska Native, Asian, NHPI), non-Hispanic: ~1%

Households and housing

• Households: ~4,100; families: ~2,700
• Average household size: ~2.45; average family size: ~3.0
• Households with children under 18: ~26–27%
• One-person households: ~32%; 65+ living alone: ~14%
• Housing units: ~5,000; occupied: ~83–85%
• Owner-occupied share: ~72–74%

Note: Figures are rounded from ACS 2019–2023 5-year estimates for small-area reliability.

Bradley County, AR email usage (estimates)

• Population and density: ≈10.5k residents (2020), about 16 people per sq. mile; largely rural with service clustered around Warren.
• Estimated email users: ~7.5–8.0k residents (roughly 70–76% of total; based on local internet access and national email adoption).

Age distribution of email users (share of users; rough counts):

• 13–17: 6% (0.45k)
• 18–34: 25% (1.9k)
• 35–64: 48% (3.6k)
• 65+: 21% (1.6k)

Gender split among users: ~51% female, ~49% male (usage rates are similar by gender).

Digital access and connectivity trends:

• Households with a broadband subscription: about 65–75%; with a computer: ~80–85%.
• Smartphone‑only internet households: ~15–25%, reflecting affordability and limited wired options in some areas.
• Network availability: Most addresses have access to at least 25/3 Mbps; fiber and 100/20+ Mbps are concentrated in/near Warren; coverage thins in outlying areas.
• Mobile: 4G LTE is common along main corridors; 5G is spotty; public Wi‑Fi available at the county library, schools, and some civic buildings.

Notes: Figures are synthesized from 2020 Census population, ACS broadband indicators, and national email adoption patterns adjusted for rural Arkansas.

Summary of mobile phone usage in Bradley County, Arkansas (with county-level estimates and how it differs from the state)

User estimates

• Adult smartphone users: roughly 6,500–7,500. Basis: county population around 10–11k, adult share typical of rural Arkansas, and a smartphone ownership rate a few points below the Arkansas average.
• Mobile-only internet households: about 28–33% of households (approximately 1,200–1,500 homes). This is higher than the statewide share, reflecting more cost-sensitive, rural usage patterns and patchier wired broadband.
• Primary connection type: 4G LTE remains the workhorse; 5G is present in and near the main population center (Warren) but less consistent countywide. Many residents hotspot from phones when home broadband is slow or unavailable.

Demographic breakdown (and how it deviates from Arkansas overall)

• Age: Younger adults (18–44) are near-universal smartphone users, similar to the state. The senior (65+) adoption gap is wider than the state average, pulling down overall penetration by roughly 2–5 percentage points.
• Income: Lower median household income than the state average correlates with higher reliance on prepaid plans and mobile-only internet. This increases sensitivity to data caps and promotional pricing.
• Race/ethnicity: The county has a higher Black share and a somewhat higher Hispanic share than the Arkansas average. These groups show above-average dependence on smartphones as a primary internet device, contributing to the county’s higher mobile-only rate.
• Household structure: A larger share of single-adult and multi-generational households than the state average tends to increase device sharing and hotspot use.

Digital infrastructure points (and where Bradley County diverges)

• Coverage pattern: Coverage is strongest in town and along main corridors; gaps are more common in sparsely populated timberland and low-lying areas. Compared to Arkansas overall, Bradley has more dead zones and indoor-coverage issues outside Warren.
• Network mix: AT&T and Verizon generally offer the most consistent rural coverage; T-Mobile’s 5G footprint is improving but is still more variable outside the town center. Residents are more likely than the state average to switch carriers or use signal boosters to manage spotty service.
• 5G reality: Low-band 5G is available near population centers but doesn’t consistently outperform good LTE; mid-band 5G capacity is limited. Average mobile speeds lag state averages, and performance swings more with terrain and canopy.
• Backhaul and fiber: Fiber backbones exist along key routes and into public anchors (schools, hospital/clinic, library), but last-mile fiber to homes is less prevalent than statewide, reinforcing mobile reliance.
• Public and anchor connectivity: Schools, the public library, and municipal buildings provide important Wi‑Fi access; usage of these anchors for homework and telehealth is higher than the state average due to limited home broadband.
• Emergency communications: Residents lean heavily on Wireless Emergency Alerts and local SMS/Facebook alerts for severe weather. Participation in county alert systems is higher than average for rural Arkansas because mobile is the default channel.

Behavioral trends distinct from the state

• Higher smartphone-as-primary device use: More residents do banking, government services, job search, and telehealth on phones rather than PCs compared with the Arkansas average.
• Hotspot dependence: Hotspotting for homework and work is notably higher than statewide, especially in multi-student households.
• App mix: Messaging and social apps (text/SMS, Facebook Messenger, WhatsApp) play a larger role as “the internet” due to data-efficient communication and lower device costs.

Method notes and assumptions

• Figures are modeled from recent ACS population/household patterns for Bradley County, Pew Research smartphone ownership trends, rural-vs-urban gaps observed in Arkansas, and typical carrier coverage patterns in rural timber counties. Exact counts can vary year to year; where precise local measurements aren’t published, ranges are provided to reflect uncertainty.

Here’s a concise, best-available snapshot for Bradley County, AR. Because platform publishers rarely release county-level figures, numbers below are estimates triangulated from ACS population, rural Arkansas patterns, and recent U.S. social media benchmarks. Use them as planning guidance, not official counts.

Audience size (estimated)

• Population: ~10.5K
• Adults (18+): ~8.1–8.4K
• Internet-connected adults: ~6.3–7.0K (75–85%)
• Adult social media users: ~5.5–6.3K (65–75% of adults)

Age mix (share of local social media audience)

• 13–17: 8–10%
• 18–24: 10–12%
• 25–34: 18–20%
• 35–44: 18–20%
• 45–54: 16–18%
• 55–64: 14–16%
• 65+: 10–12%

Gender (share of social media users)

• Women: 53–57%
• Men: 43–47%

Most-used platforms among local social media users

• YouTube: 78–85%
• Facebook: 72–80%
• Instagram: 32–40%
• TikTok: 26–34%
• Snapchat: 22–30% (concentrated under 30)
• Pinterest: 25–33% (skews women 25–54)
• X/Twitter: 10–18%
• Reddit: 5–8%
• Messaging notes: Facebook Messenger is common among Facebook users; WhatsApp likely 8–12%.

Behavioral trends to know

• Facebook is the community hub: high engagement in local groups (schools, churches, sports, yard sales), heavy use of Marketplace for buying/selling.
• Video-first consumption: YouTube for how-to, local sports, repairs; TikTok/Reels for short local clips and promotions. Creation is smaller than consumption; cross-posting short video performs well.
• Trust and voice: Content featuring recognizable local people, small businesses, schools, and churches outperforms polished national creative.
• Event spikes: Notable surges around county events (e.g., Warren’s Pink Tomato Festival), high UGC and local business promos.
• Posting windows: Evenings (7–10 pm) and weekends are strongest; secondary bump at lunch (11:30 am–1 pm).
• Older skew matters: Above-average Facebook reliance among 45+; they respond to clear offers, community service info, and photo albums more than trends.
• Younger cohort habits: Under 30 leans TikTok, Snapchat, and IG Stories; they prefer short vertical video, music-backed clips, and creator-style hooks.
• Ads and reach tactics: For small-business campaigns, geo-target 15–30 miles around Warren; Facebook/Instagram for broad reach, TikTok for 18–34 engagement, YouTube pre-roll for awareness; user-generated style creatives outperform stock.

Method note

• Figures are derived from ACS population plus national platform-use rates, adjusted for rural Arkansas (higher Facebook/Pinterest, slightly lower TikTok/Instagram than urban averages). For tighter planning, validate with platform ad-reach tools targeted to Warren + 20–30 miles or run a short local survey/poll.