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Redwood County Local Demographic Profile

Redwood County, Minnesota — key demographics

Population size

Age

Gender

Racial/ethnic composition

Household data

Insights

Small, rural county with an older-than-average age structure, high owner-occupancy, and predominantly White population with notable Native American and Hispanic communities.

Sources: U.S. Census Bureau (2020 Decennial Census; American Community Survey 2019–2023 5-year; QuickFacts, Redwood County, MN)

Redwood County, MN email landscape (estimates based on 2020 Census/2022 ACS and Pew Research norms):

Population and density: ~15,400 residents across ~881 sq mi (≈17 per sq mi). About 6,400 households.
Estimated email users: ~10,300 adults (≈89% of ~11,600 adults).
Age distribution of email users:
- 18–34: ~27%
- 35–54: ~35%
- 55–64: ~16%
- 65+: ~22%
Gender split of email users: 50% women (5,150) and 50% men (5,150); usage rates are effectively equal by gender.
Digital access and devices:
- Home broadband subscription: ~80% of households (≈5,100).
- Computer access: ~92% of households (≈5,900).
- Smartphone-only internet access: ~10% of households (≈640), which can constrain email use for file-heavy tasks.
Connectivity trends and local context:
- Email adoption is near-universal among working-age adults and growing among seniors as telehealth and government services digitize.
- Fiber/cable are concentrated in towns (e.g., population centers), with fixed wireless commonly serving farms and sparsely populated areas; state broadband grants continue to expand rural coverage.
- Lower density and longer last-mile runs keep rural speeds and reliability more variable than in town centers, shaping when and how residents access email.

Redwood County, Minnesota — mobile phone usage summary (focus on how it differs from statewide patterns)

Scope and vintage

Figures reflect 2020 Census counts, 2018–2022 ACS patterns, Pew Research mobile adoption benchmarks (2022–2024), and FCC/National Broadband Map infrastructure status through 2024. Values are best-available point estimates tailored to Redwood County’s demographics and settlement pattern.

Population baseline

Population: ~15,300–15,400 residents; ~6,500 households; land area ~880 square miles (very low density versus state average)

Estimated mobile users

Adult mobile phone users (any mobile): ~11,200 (≈95% of ~11,800 adults)
Adult smartphone users: ~10,000 (≈85% of adults; below Minnesota’s metro-heavy rate near 90%)
Teen smartphone users (13–17): ~900
Total smartphone users (age 13+): ~11,000
Mobile-only households (use cellular data but no wired home internet): ~900–1,050 households (≈14–16% of households), roughly double the statewide share (≈7–8%)

Demographic breakdown (usage patterns that differ from statewide)

Age
- 18–34: ~2,650 smartphone users (≈96% adoption; near statewide)
- 35–64: ~5,000 smartphone users (≈88% adoption; slightly below statewide)
- 65+: ~2,350 smartphone users (≈70% adoption; 8–12 points below statewide), leaving a larger senior segment relying on basic phones or shared devices
Income and access
- Lower median income than Minnesota overall yields higher reliance on mobile-only internet and prepaid plans, and a higher propensity to use Android devices
- Home broadband subscription rate is materially lower than the state (Redwood ≈76–79% vs Minnesota ≈88–90%); the gap is most visible in lower-income and outlying townships
Race/ethnicity
- County population is predominantly White with notable Native (Lower Sioux) and Hispanic communities; mobile-only internet reliance is above average in these communities due to affordability and housing location relative to wired plant
Work patterns
- Agriculture, manufacturing, and shift work contribute to heavier reliance on voice, text, push-to-talk, and messaging apps during the day and more intermittent high-bandwidth use, unlike metro areas where continuous streaming is common

Digital infrastructure highlights

Coverage
- 4G LTE: near-ubiquitous in and between towns and along highways; land-area coverage drops in river valleys and low-density western and southern townships
- 5G: present mainly in and around Redwood Falls and along primary corridors (US‑71, MN‑19/67/68); largely low-band/sub‑6 GHz with modest mid-band footprints; mmWave not deployed
Carriers
- All three national carriers operate countywide; service quality varies by micro‑geography, with the most consistent performance in population centers and along trunk roads
Backhaul and last-mile
- Fiber backhaul exists into Redwood Falls and a handful of nearby towns; outside those areas, sites depend more on microwave or longer fiber laterals, constraining 5G bandwidth
- Fixed wireless and satellite (WISPs and Starlink) adoption is higher than the state average, filling gaps where DSL/coax/fiber are limited
Resilience
- Weather-driven outages and coverage dips occur in the Minnesota River valley and wooded bluffs; residents maintain higher reliance on SMS and voice for emergency communications than in metro Minnesota

Key trends that differ from Minnesota statewide

Lower overall smartphone penetration (by about 4–6 percentage points), driven by an older age profile and affordability constraints
Roughly double the share of mobile-only households, reflecting sparser wired infrastructure and price sensitivity
Higher uptake of fixed wireless and satellite as primary home internet, with mobile service used as a complement or fallback
Usage skews more toward voice/SMS and task-oriented data than always‑on streaming typical of the Twin Cities and larger regional hubs
5G availability is present but primarily low-band; mid-band performance and capacity gains remain localized versus broader, denser statewide rollouts in metros

What this means for planners and providers

Outreach, telehealth, and public services should assume a meaningful mobile‑only audience, particularly among seniors and lower-income households
Optimizing for low-bandwidth, mobile-first experiences (as well as SMS fallbacks) will reach more residents than desktop‑centric designs
Incremental gains will come from targeted mid-band 5G upgrades near town centers, added rural sectors along river valleys, and expanding affordable fixed wireless where fiber build costs are prohibitive

Redwood County, MN — social media snapshot (best-available 2024 estimates)