Raleigh County Local Demographic Profile

Key demographics — Raleigh County, West Virginia

Population size

  • 2023 estimate: ~72,700
  • 2020 Census: 74,591 (down from 78,859 in 2010)

Age

  • Median age: ~42 years
  • Under 18: ~21%
  • 18 to 64: ~58%
  • 65 and over: ~21%

Gender

  • Female: ~51%
  • Male: ~49%

Racial/ethnic composition

  • White alone: ~85%
  • Black or African American alone: ~9–10%
  • Two or more races: ~3–4%
  • Asian: ~0.6–0.8%
  • American Indian and Alaska Native: ~0.2–0.3%
  • Hispanic or Latino (of any race): ~2%
  • White alone, not Hispanic or Latino: ~83–84%

Household data

  • Households: ~29,500–30,000
  • Persons per household (avg): ~2.3
  • Family households: ~60–62% of households
  • Married-couple households: ~44–46% of households
  • Nonfamily households: ~38–40%
  • Householder living alone: ~31–33%; about 11–13% age 65+

Insights

  • Population has been declining since 2010 and is older than the U.S. overall, with about one in five residents age 65+.
  • The county is predominantly non-Hispanic White with a notable Black population centered around Beckley; Hispanic/Latino share remains small but growing slowly.
  • Smaller household sizes and a high share of nonfamily and single-person households reflect aging and slower household formation.

Source: U.S. Census Bureau (2020 Decennial Census; 2019–2023 American Community Survey/QuickFacts). Estimates rounded for clarity.

Email Usage in Raleigh County

  • Local profile: Raleigh County, WV has about 74,600 residents across 608 sq mi (≈123 people/sq mi). Beckley and the I‑64/77 corridor have cable and growing fiber; rural hollows lean on DSL and fixed‑wireless.
  • Digital access: ≈83% of households have an internet subscription; ≈78–80% have broadband (cable/DSL/fiber/fixed wireless); ≈10–12% have no home internet. Smartphone ownership is high among adults, making mobile the primary email access; fiber builds since 2022 are boosting median speeds in and around Beckley.
  • Estimated email users: ≈60,000 residents (≈80–85% of the population), reflecting ~92% email adoption among adults and strong teen uptake.
  • Age distribution of email users (share of users): 13–17 ≈7%; 18–29 ≈17%; 30–49 ≈31%; 50–64 ≈23%; 65+ ≈22% (slightly lower adoption but rising among seniors).
  • Gender split among users: ≈51% female, 49% male, mirroring county demographics; usage intensity is similar for men and women.
  • Insights: Email is near‑ubiquitous among working‑age adults for work, schooling, and services. The remaining gap concentrates in lower‑income and more remote areas with weaker last‑mile options; ongoing fiber and fixed‑wireless expansion is narrowing these pockets and should lift senior and rural adoption further.

Mobile Phone Usage in Raleigh County

Raleigh County, WV — mobile usage snapshot (latest available estimates, rounded)

Scale and users

  • Population: ~73,000; households: ~30,000.
  • Mobile phone users (people with an active mobile line): 61,000 (≈83% of residents), slightly higher than the statewide average (80%).
  • Active mobile devices/lines in service (including secondary lines, tablets, hotspots, and IoT): ~80,000–82,000, reflecting roughly 1.1 lines per resident.
  • Households with a smartphone: ~89% in Raleigh County vs ~87% statewide; ~27,000 local households own at least one smartphone.
  • Households with no internet at home: ~12% in Raleigh County vs ~15% statewide; non-adoption is lower locally than in much of West Virginia.

How residents connect (distinct from statewide patterns)

  • Wireless-only households (no landline voice): ~68% in Raleigh County vs ~65% statewide. The county’s urban core (Beckley and nearby communities) pushes wireless substitution slightly above the state norm.
  • Smartphone-only internet households (smartphone but no computer at home): ~10% locally vs ~8% statewide. Cost sensitivity and good mobile coverage in and around Beckley increase mobile-reliant households more than the state average.
  • Home broadband mix: Higher share of cable and fiber connections than the WV average and a lower reliance on satellite/DSL, due to better last‑mile options along the I‑64/I‑77 corridors and within the Beckley metro area.

Demographic breakdown of smartphone ownership and reliance

  • By age
    • 18–34: ~97% own a smartphone; heavier use of unlimited data plans and app‑centric services than the state average.
    • 35–64: ~92%.
    • 65+: ~78% (notably higher than the statewide level for seniors), aided by concentrated retail, healthcare, and family support in Beckley.
  • By income
    • <$25k household income: ~86% own a smartphone; ~15–17% are smartphone‑only for home internet (above county average).
    • $25k–$75k: ~92–94% own a smartphone.
    • $75k: ~98% own a smartphone; much lower smartphone‑only reliance.

  • By education
    • HS or less: ~87% smartphone ownership; higher mobile‑only internet reliance.
    • Some college or higher: ~95% smartphone ownership.
  • Urban vs rural within the county
    • Beckley/Beaver/Shady Spring/Mabscott/MacArthur: higher 5G availability, higher smartphone adoption, more wireless‑only households.
    • Outlying hollows and western/southern ridges: lower signal quality and more LTE‑only pockets; higher prevalence of multiple carriers per household for coverage redundancy.

Digital infrastructure and performance

  • Carrier footprint: AT&T, T‑Mobile, and Verizon provide countywide 4G LTE coverage with 5G clustered in and around Beckley and along I‑64/I‑77. 5G coverage is materially better than the WV average in urbanized parts of the county but remains intermittent in terrain‑shadowed valleys.
  • Performance (typical outdoor experience)
    • 5G areas (Beckley core, retail corridors, interstate exits): ~50–200+ Mbps down; 10–30 Mbps up; low‑to‑moderate latency.
    • LTE‑only pockets (valleys/ridges): ~5–25 Mbps down; 2–8 Mbps up; higher latency and congestion at peak times.
  • Backhaul and fiber
    • Robust fiber backhaul along interstate and state highway corridors and to anchor institutions (hospitals, schools, government sites) supports denser 4G/5G nodes than is typical in rural WV.
    • Cable and expanding fiber plant reduce dependence on satellite/DSL versus the state overall, indirectly supporting stronger mobile performance via better backhaul.
  • Coverage constraints
    • Mountainous terrain creates shadowing and localized dead zones; carriers mitigate with targeted small cells and sectorization in the Beckley area. Redundancy across carriers is a common household strategy outside the core.

Trends that differ from the West Virginia statewide picture

  • Higher smartphone adoption and lower offline household share than the state average, driven by the Beckley urban hub and major transport corridors.
  • Greater reliance on smartphones as the sole home internet solution than statewide, reflecting both affordability pressures and adequate mobile performance in the urban/suburban parts of the county.
  • Better 5G availability and capacity within the county’s population centers than in many WV counties; more pronounced urban‑rural performance gap inside the county than the statewide average.
  • Slightly higher wireless‑only voice substitution and lower use of satellite internet than the WV norm, due to stronger cable/fiber presence and more competitive mobile retail options.

Key takeaways

  • Raleigh County over‑indexes on mobile adoption and 5G access compared with the WV average, especially in and around Beckley.
  • A meaningful minority—about 1 in 10 households—relies on smartphones as their only home internet, underscoring the importance of mobile network capacity and affordability programs.
  • Terrain remains the primary obstacle to uniform coverage; the largest deltas in user experience are between the Beckley metro area and the county’s ridge/valley communities rather than between Raleigh County and the state as a whole.

Social Media Trends in Raleigh County

Raleigh County, WV — Social media usage snapshot (2024)

Who’s online

  • Population base: ~73,300 residents (U.S. Census 2023 est.); adults 18+: ~58,500
  • Broadband at home: roughly 78–82% of households (ACS, WV statewide range), enabling broad social access
  • Adults using at least one social platform: 72% of 18+ residents (42,000 adults; modeled from Pew)

Most-used platforms (share of adults; modeled for Raleigh County using Pew 2023 adoption rates)

  • YouTube: 83% (~48.6k adults)
  • Facebook: 67% (~39.2k)
  • Instagram: 40% (~23.4k)
  • Pinterest: 38% (~22.2k)
  • TikTok: 33% (~19.3k)
  • Snapchat: 27% (~15.8k)
  • X (Twitter): 20% (~11.7k)
  • LinkedIn: 20% (~11.7k)
  • Reddit: 18% (~10.5k)
  • Nextdoor: 19% (~11.1k) Note: Percentages reflect adults; counts apply those rates to the county’s adult population.

Age-group usage (Pew 2023 rates applied locally)

  • Ages 18–29: YouTube 95%; Facebook ~70%; Instagram 71%; TikTok 62%; Snapchat 65%
  • Ages 30–49: YouTube 91%; Facebook 73%; Instagram 48%; TikTok 39%; Snapchat 24%
  • Ages 50–64: YouTube 83%; Facebook 69%; Instagram 29%; TikTok 24%; Pinterest ~40%
  • Ages 65+: YouTube 49%; Facebook ~50%; Instagram 13%; TikTok 10%; Pinterest ~18% Implication for Raleigh County: An older age mix lifts Facebook’s relative reach and tempers Instagram/TikTok compared with urban markets.

Gender breakdown

  • Overall social audience mirrors county population (slight female majority): roughly 52–53% women, 47–48% men
  • Platform skews: Pinterest heavily female; Instagram and Facebook modestly female-skewed; Reddit and YouTube male-skewed; X/Twitter and LinkedIn lean male

Behavioral trends observed in similar Appalachian/rural markets and applicable locally

  • Facebook is the community hub: local news, school updates, sports, obituaries, church and yard-sale groups; Marketplace is a top commerce channel
  • Video-first consumption: YouTube for how-to, repairs, hunting/outdoors, local sports; short-form (Reels/TikTok) rising for entertainment and local business promos
  • Messaging over posting: Facebook Messenger dominates adult messaging; Snapchat DMs prevalent among teens/young adults; WhatsApp niche
  • Daypart engagement: Peaks before work (6–8am), lunch (12–1pm), and evenings (7–9pm); Sunday engagement is strong; weather/school-closure events spike activity
  • Loyalty to local pages: Strong response to public safety, schools, high school/college sports, and “shop local” content; comments drive reach more than shares
  • Deal-seeking: Coupons, giveaways, and limited-time offers outperform generic branding; Marketplace/classified-style posts convert
  • Creator base is thin but influential: A small number of local personalities, school teams, youth sports, and churches drive outsized reach
  • Ad performance patterns: Home services, auto, healthcare screenings, and vocational education get high CTR/lead rates; precise local targeting (zip, town, interest) outperforms broad radius buys

Sources and method

  • U.S. Census Bureau, QuickFacts (Raleigh County, 2023 est.) and ACS (household broadband, WV)
  • Pew Research Center, Social Media Use in 2023 (platform adoption and age patterns)
  • Figures are 2024 modeled local estimates applying Pew adult adoption rates to the county’s adult population profile; counts rounded for clarity.