Weber County

Weber County, Utah — key demographics

Population

• 271,000–272,000 (2023 estimate). 2020 Census: 262,223 (+~3.5% since 2020).

Age

• Median age: ~33.3 years
• Under 5: ~7.7%
• Under 18: ~28.9%
• 65 and over: ~13.9%

Gender

• Female: ~49.6%
• Male: ~50.4%

Race/ethnicity (shares of total population)

• Hispanic or Latino (any race): ~19–20%
• White alone, not Hispanic or Latino: ~72–73%
• Black or African American alone: ~1.6–1.8%
• Asian alone: ~1.4–1.6%
• American Indian/Alaska Native alone: ~1.0–1.3%
• Native Hawaiian/Other Pacific Islander alone: ~0.9–1.1%
• Two or more races (non-Hispanic): ~1.8–2.1%

Households

• Total households: ~92,000
• Average household size: ~3.0 persons
• Family households: ~69% of households
• Married-couple families: ~53% of households
• Households with children under 18: ~37%
• Nonfamily households: ~31%; living alone: ~24%; age 65+ living alone: ~9%

Notes

• Sources: U.S. Census Bureau (2023 Population Estimates; 2019–2023 American Community Survey 5-year; 2020 Decennial Census).
• Weber County skews younger with larger households than the U.S. average, and has a relatively large Hispanic/Latino population (about one in five residents).

Email usage in Weber County, Utah

• Estimated email users: ≈176,000 adults (about 90% of ≈196,000 adults; total population ≈272,000, Census 2023).
• Age distribution of users: 18–29 ≈24%; 30–49 ≈37%; 50–64 ≈23%; 65+ ≈16% (younger-than-national profile boosts the 18–49 share).
• Gender split: ≈50% female, ≈50% male; usage rates are effectively equal by gender.

Digital access and local connectivity

• Household access: 91% have a broadband subscription; 96% have a computer; 89% have a smartphone. About 3–5% rely on cellular data only, and roughly 5–6% have no home internet (ACS 2023).
• Density and coverage: Population density ≈470 people per square mile, concentrated along the I‑15 corridor (Ogden–Roy–North Ogden). Multiple fixed broadband providers serve the urban core, fiber buildouts are expanding, and mobile coverage is strong across settled areas—together supporting high email access on both home and mobile connections.

Insight: High device ownership and broadband adoption make email effectively universal among working‑age adults, with slightly lower (but substantial) adoption among seniors shaping the age distribution of users.

Mobile phone usage in Weber County, Utah (latest available ACS/FCC/Ookla aggregates through 2023)

Headline takeaways

• Very high smartphone adoption, but consistently a notch below the Utah statewide average.
• Larger share of “mobile-only” households (relying on cellular rather than fixed broadband), driven by income mix, an older age profile than Utah overall, and pockets of limited fixed-fiber buildout.
• Robust 4G/5G coverage along the I‑15 corridor and urban Ogden, with persistent coverage and capacity constraints in the Ogden Valley and canyon areas.

User estimates and adoption

• Population and households
  • Total population: ~270,000
  • Households: ~91,000
• Smartphone presence (household level, ACS-style measure “has a smartphone”)
  • Weber County: ~92–94% of households (≈84,000–86,000 households)
  • Utah statewide: ~94–96% of households
  • Directionally, Weber runs about 1–2 percentage points below the state average
• Individual adoption (blended from ACS and national device-adoption patterns)
  • Adults 18–64: ~95–97% use a smartphone
  • Ages 65+: ~80–85% use a smartphone
  • Overall estimated smartphone users in the county: ~230,000–245,000
• Mobile-only internet households (primary home internet via cellular, no fixed broadband)
  • Weber County: ~12–15% of households (≈11,000–14,000)
  • Utah statewide: ~9–12%
  • Weber’s mobile-only share is meaningfully higher than the state average

Demographic patterns that diverge from Utah

• Age
  • Weber’s median age is slightly higher than Utah’s; the 65+ segment is larger than the state average, contributing to a modestly lower overall smartphone penetration and higher share of basic/legacy devices.
• Income and affordability
  • Median household income trails the Utah average; prepaid/MVNO plan usage is higher than statewide, and price sensitivity correlates with greater mobile-only and smartphone-only (no computer) households.
• Race/ethnicity and language
  • Weber’s Hispanic/Latino population share is higher than the state average. Spanish-speaking and immigrant households show above-average mobile dependence (smartphone as primary device, cellular as primary connection), reinforcing the county’s elevated mobile-only rate relative to Utah overall.
• Housing stock and settlement pattern
  • Older housing in parts of Ogden and a mix of suburban/rural areas reduce uniform fiber-to-the-home coverage compared with Utah County and parts of Salt Lake County; this helps explain heavier reliance on cellular in certain tracts.

Digital infrastructure and performance

• Coverage
  • 4G LTE population coverage: ~99% across the Wasatch Front portions of Weber (Ogden/Riverdale/Roy/West Haven), tapering in mountainous and canyon areas.
  • 5G population coverage: ~90–95% in the urban/suburban corridor along I‑15; gaps and performance variability in Ogden Canyon (SR‑39), Ogden Valley (Eden/Liberty/Huntsville), and other foothill/rural pockets.
• Capacity and speeds
  • Urban/suburban Ogden area: mid-band 5G widely present; typical median downloads triple‑digit Mbps, with good uplink for video calling and hotspots.
  • Rural/mountain pockets: fallback to LTE or low-band 5G with lower throughput and higher latency; video reliability and hotspot performance degrade at peaks and in terrain-shielded zones.
• Carriers and build trends
  • All three national MNOs (AT&T, T‑Mobile, Verizon) have dense macro sites along I‑15 and infill in Ogden; recent 5G mid-band overlays and small-cell/infill focus on commercial corridors and campuses.
  • Fixed Wireless Access (5G FWA) adoption is growing faster than the state average in newly built western suburbs (West Haven, Hooper, Plain City) and in cost-sensitive tracts of Ogden, displacing cable for light‑to‑moderate home use.
• Public and institutional networks
  • Weber State University and municipal facilities in Ogden provide strong Wi‑Fi offload in campus and civic zones, reducing mobile data burden for students and public users during daytime hours.

Usage patterns and implications

• Higher mobile-only reliance than Utah overall means smartphones are more often the primary or sole device for banking, government services, and telehealth in parts of Ogden; service design should assume small‑screen, variable‑bandwidth access.
• Peak-time congestion hot spots persist near freeway interchanges and commercial arterials; application performance benefits from efficient codecs and offline-capable workflows.
• Emergency and outdoor-recreation use cases highlight canyon/valley coverage gaps; carriers continue to target terrain-limited zones, but redundancy (eSIM dual‑carrier or satellite‑messaging‑capable devices) is more salient here than in Salt Lake/Utah counties.

How Weber differs most from the state

• Slightly lower household smartphone penetration and materially higher mobile-only internet uptake versus Utah overall.
• Less uniform fiber coverage than Utah County and parts of Salt Lake County, supporting faster growth in 5G FWA.
• An age and income mix that skews usage toward prepaid plans and smartphone‑primary workflows more than the state average.

Numbers reflect the latest publicly reported county/state aggregates (American Community Survey 5‑year through 2022, preliminary 2023 updates) and carrier/FCC coverage datasets through 2023; ranges are used where sources differ or year-to-year sampling margins are material.

Weber County, UT social media snapshot (2024–2025)

Core user stats

• Population baseline: ~273,000 residents; ~202,000 adults (18+); ~19,000 teens (13–17)
• Adult social media penetration: ~81–84% of adults (≈164,000–170,000 users)
• Teen social media penetration: ~95% of teens (≈18,000 users)
• Household internet access (proxy for access): ~92–94% of households

Most-used platforms (adults 18+, share of adults; estimated local user counts in parentheses)

• YouTube: ~84% (≈169,000)
• Facebook: ~68% (≈137,000)
• Instagram: ~49% (≈99,000)
• Snapchat: ~39% (≈79,000)
• TikTok: ~35% (≈71,000)
• Pinterest: ~32% (≈65,000)
• LinkedIn: ~28% (≈57,000)
• X (Twitter): ~22% (≈44,000)
• Reddit: ~21% (≈42,000)

Teens (13–17), most-used platforms (share of teens)

• YouTube ~95%
• TikTok ~67%
• Snapchat ~61%
• Instagram ~60%
• Discord ~28% (gaming/communities)
• Facebook usage is markedly lower among teens than adults

Age-group patterns (share who use any social platform; behavioral highlights)

• 13–17: ~95% use; video-first (YouTube/TikTok), heavy Snapchat messaging and streaks
• 18–24: ~97% use; Instagram, Snapchat, TikTok dominate; high daily use of Stories/Reels
• 25–34: ~91% use; multi-platform (Instagram, Facebook, YouTube); Marketplace and Reels grow
• 35–54: ~82% use; Facebook and YouTube anchor; Groups/Marketplace and local news are key
• 55+: ~68% use; Facebook and YouTube; health, community, faith, and family content

Gender breakdown

• Overall social users in-county are roughly even by gender, reflecting population balance
• Platform skews:
  • Pinterest: predominantly female
  • Facebook and Instagram: slight female majority
  • Snapchat: near parity, slight female tilt in under-30
  • Reddit and X: skew male
  • LinkedIn: slight male majority

Behavioral trends observed locally

• Community-first usage: Facebook Groups and Marketplace are central for buy/sell, school/booster clubs, local events, and service referrals; high comment and share rates on hyperlocal posts
• Video consumption: YouTube for DIY, auto repair, outdoor/sports content; Instagram Reels and TikTok for food spots, hikes, and local attractions; short-form video outperforms static posts
• Messaging over feeds: Under-30s rely on Snapchat DMs and IG DMs for coordination; public posting is secondary
• Commerce and discovery: Facebook Marketplace and local IG/TikTok creators drive small-business traffic; weekend spikes tied to dining, outdoor, and home projects
• News and alerts: Local news is primarily encountered via Facebook pages/groups; public safety and weather updates see fast virality
• Spanish-speaking audiences: Strong engagement via Facebook (and WhatsApp for family/community coordination); creative with bilingual captions performs better

Usage frequency (share of each platform’s users who check daily; typical pattern locally)

• Snapchat: ~70%+ daily
• Facebook: ~70% daily
• Instagram: ~60% daily
• YouTube: ~50–55% daily (heavier weekly reach)
• TikTok: ~50% daily
• X, Reddit, LinkedIn: lower daily, higher weekly check-ins

Notes on figures

• Counts and percentages are best-available local estimates derived from U.S. Census Bureau population and household internet data and Pew Research Center’s 2023–2024 platform usage rates, adjusted for Utah’s younger age profile.