Davis County

Here are current, concise demographics for Davis County, Utah.

Population

• Total population: ~372,000 (2023 Census Population Estimates)

Age

• Median age: ~31.7 years (ACS 2023 1-year)
• Under 18: ~30%
• 18–64: ~59%
• 65+: ~11–12%

Gender

• Male: ~50%
• Female: ~50% (ACS 2023 1-year)

Race and ethnicity (ACS 2023 1-year; percent of total, rounded)

• White, non-Hispanic: ~77.5%
• Hispanic/Latino (any race): ~11.8%
• Two or more races, non-Hispanic: ~4.2%
• Asian, non-Hispanic: ~2.2%
• Black or African American, non-Hispanic: ~1.3%
• Native Hawaiian/Other Pacific Islander, non-Hispanic: ~1.5%
• American Indian/Alaska Native, non-Hispanic: ~0.5%
• Other, non-Hispanic: ~1.0%

Households (ACS 2023 1-year)

• Number of households: ~116,600
• Average household size: ~3.2
• Family households: ~77%
• Households with children under 18: ~44%

Notes

• Figures are rounded; ACS values have margins of error.
• Sources: U.S. Census Bureau, 2023 Population Estimates Program (PEP) and 2023 American Community Survey (ACS) 1-year.

Here’s a best-available estimate using Census/ACS and Pew U.S. email/use patterns applied to Davis County’s demographics.

• Estimated email users: ~250,000–270,000 residents (roughly 85–90% of the 13+ population).
• Age distribution and adoption:
  • 13–17: ~60–75% use email (smaller share of total users).
  • 18–29: ~90–95% use email.
  • 30–49: ~95% use email.
  • 50–64: ~88–92% use email.
  • 65+: ~75–85% use email. Given Davis County’s relatively young population, most email users fall in the 25–54 range.
• Gender split: Essentially even (about 49–51% either way); negligible usage gap by gender in national data.
• Digital access trends:
  • Household broadband subscription rates are high (low-to-mid 90% range per ACS patterns for the Wasatch Front).
  • Smartphone ownership is very high (≈90% of adults at the Utah/state level), with growing 5G home internet and expanding fiber.
  • Most residents access email on both mobile and desktop; smartphone-only households exist but are a minority.
• Local density/connectivity facts:
  • Davis is among Utah’s densest counties (~1,200 people per sq. mile) along the I‑15/Wasatch Front corridor, supporting strong ISP coverage and fiber/cable availability, plus extensive public Wi‑Fi in libraries and civic spaces.

Below is a concise, decision-ready snapshot of mobile phone usage in Davis County, Utah, with emphasis on how it differs from statewide patterns.

Headline takeaways versus Utah overall

• More suburban/commuter and less rural: near-universal 5G coverage and higher median speeds than the Utah average (the state average is pulled down by rural counties).
• Fewer college students than Utah County and fewer rural seniors than much of the state: plan mix skews to stable, multi‑line postpaid family plans with high 5G device adoption; prepaid share is modest.
• Distinct demand peaks along I‑15/US‑89 and around Hill Air Force Base, Farmington Station, and Lagoon, producing corridor- and venue-driven capacity needs that are less representative of the state as a whole.

User estimates (2025, order-of-magnitude)

• Population context: ≈375,000 residents; ≈72% adults.
• Smartphone users: 270,000–290,000 total (roughly 245,000–260,000 adults plus ~30,000 teens 13–17). Adult smartphone adoption is high (about 90–94%), in line with or slightly above Utah overall.
• Total active mobile lines (phones, tablets, wearables, IoT): ~400,000–450,000, reflecting multi-line family plans and connected-car penetration among commuters.
• Mobile-only internet households: lower than the Utah average given strong cable/fiber availability; expect roughly 8–12% of households relying primarily on mobile data (statewide is higher due to rural counties).

Demographic patterns affecting usage

• Age mix: Very family-oriented like Utah overall, but with a smaller 18–24 student cohort than Utah County. This tilts usage toward family plans, high data buckets, and device financing, with less churn than student-heavy areas.
• Income/education: Median incomes are slightly above the Utah average, supporting premium devices and 5G plan uptake. Low-income pockets (notably around Clearfield/Sunset) show higher prepaid and mobile-only reliance.
• Race/ethnicity: Hispanic households form a meaningful share, with above-average mobile-only reliance and bilingual app/service usage. Overall diversity is lower than Salt Lake County but similar to the state average.
• Seniors: A bit smaller share than many rural Utah counties; adoption among 65+ is rising but still trails younger groups. Telehealth, emergency alerts, and large-screen devices are notable use cases.

Digital infrastructure and coverage (what’s on the ground)

• 5G footprint: All three national carriers offer dense mid-band 5G along I‑15, US‑89, Legacy Parkway, and major town centers (Bountiful, Centerville, Farmington, Kaysville, Layton, Clearfield, Syracuse). This density is higher than much of Utah outside the Wasatch Front.
• Performance: County median downlink speeds typically exceed Utah’s statewide median due to minimal rural gaps; congestion can spike during rush hours and major events (Farmington Station, Lagoon).
• Small cells and DAS: Targeted nodes in retail districts and transit hubs; on-base solutions at Hill AFB. mmWave is limited to a few venue/streetscape spots; mid-band carries most traffic.
• Backhaul: Robust fiber along the Wasatch Front corridors (multiple carriers), with municipal/open-access fiber present in several cities and cable DOCSIS widely available. This improves 5G capacity versus many Utah counties lacking comparable backhaul.
• Coverage edge cases unique to Davis: East-bench canyons (e.g., Mueller Park, Farmington Canyon) and Antelope Island/Great Salt Lake shoreline have patchy service; carriers deploy temporary capacity during seasonal surges at Lagoon and large community events.

How Davis differs most from statewide trends

• Availability and speed: Higher 5G availability and faster medians than the Utah average due to the county’s fully suburban footprint (statewide averages include significant rural terrain).
• Plan mix: Greater share of postpaid family plans and premium 5G devices than statewide; prepaid reliance is concentrated in a few neighborhoods rather than countywide.
• Mobility patterns: Heavier corridor-based data demand from commuters to SLC and Hill AFB; event-driven spikes are more common than in rural counties.
• Broadband interplay: Because fixed cable/fiber is widespread, mobile is a complement rather than a substitute for most households—unlike in rural Utah where mobile-only is more common. After the lapse of federal affordability subsidies, some households shifted to prepaid/mobile-first, but the shift is less pronounced than in rural counties.

Notes and data confidence

• Figures are estimates synthesized from recent Utah/WASATCH Front patterns, national adoption research, and county demographics. For precise measurement (and year-over-year trends), pair this with: FCC Broadband Map for fixed availability, carrier coverage maps, county-level speedtest panels (Ookla/OpenSignal), ACS demographic tables, and Davis School District/community digital equity reports.

Population/context

• Residents: ≈370,000; adults (18+): ≈260,000
• Very high internet/smartphone adoption for Utah; suburban, family-heavy county (schools, youth sports, church/community groups shape usage)

Most‑used platforms (adults) — estimated local counts from U.S. 2024 benchmarks

• YouTube: 83% of adults nationwide → ≈216k adults in Davis County
• Facebook: 68% → ≈177k
• Instagram: 47% → ≈122k
• Pinterest: 35% → ≈91k
• TikTok: 33% → ≈86k
• LinkedIn: 30% → ≈78k (notably strong with defense/engineering around Hill AFB supply chain)
• Snapchat: 27% → ≈70k
• WhatsApp: 29% → ≈75k
• X (Twitter) and Reddit: ~22% each → ≈57k each
• Nextdoor: notable neighborhood use (no reliable county %; strong in homeowner areas)

Age patterns (what’s most active)

• Teens (middle/high school): Heavy daily time; Snapchat, TikTok, Instagram dominate; Facebook marginal. Utah’s 2023 SHARP survey shows roughly 4 in 10 students use social media 3+ hours/day; Davis County tracks close to state averages.
• 18–29: YouTube + Instagram + TikTok + Snapchat are primary; DMs/stories > public posts; Facebook used but not central.
• 30–49: YouTube + Facebook anchor usage; Instagram and Pinterest strong (home, parenting, ideas); Marketplace and local Groups are key utilities.
• 50+: Facebook and YouTube lead; Nextdoor for neighborhood info; lower TikTok/Instagram adoption but growing with short-form video.

Gender tendencies (directional, from national patterns)

• Women: Higher Facebook, Instagram, Pinterest use; strong participation in local Facebook Groups (schools/PTA, buy–sell, city updates).
• Men: Higher YouTube, Reddit, X; tech/sports/gaming communities.

Behavioral trends you can plan around

• Community-first: Facebook Groups and Nextdoor drive local discovery (city updates, roadwork, school calendars, youth sports, ward/club events).
• Family/life logistics: Marketplace, yard-sale and “moms” groups are high-traffic; how-to and home content performs on YouTube/Instagram.
• Video-led consumption: Reels/TikTok/Shorts for local food, hikes, events, Lagoon/Station Park outings; short, captioned clips outperform static.
• Private sharing: Teens/young adults lean on Snapchat/IG DMs for coordination; broad public posting is less common.
• Trust via neighbors: UGC, local reviews, and recommendations carry more weight than brand creative; hyperlocal creators outperform broad influencers.
• Geo pockets: Engagement clusters around Bountiful–Farmington–Kaysville–Layton–Clearfield–Syracuse; Hill AFB and Station Park are reliable geographic anchors.

Notes and sources

• Percentages are U.S. adult benchmarks from Pew Research Center (2024) applied to Davis County’s ≈260k adults to yield rough counts.
• Teen time-on-social reference: Utah SHARP Survey (2023) statewide; Davis County typically near state averages.
• Local internet adoption inferred from Utah’s consistently high broadband/smartphone uptake in ACS/FCC reporting.