Warrick County Local Demographic Profile

Warrick County, Indiana — key demographics

Population

  • Total population: 63,898 (2020 Census)
  • Estimated population: ~64,800 (ACS 2019–2023 5-year)
  • Growth: +7.0% since 2010 (59,689 to 63,898)

Age

  • Median age: ~40.4 years (ACS 2019–2023)
  • Under 18: ~24.7%
  • 65 and over: ~16.9%

Gender

  • Female: ~50.7%
  • Male: ~49.3%

Racial/ethnic composition (share of total; ACS 2019–2023)

  • White alone: ~92.0%
  • Black or African American alone: ~1.1%
  • Asian alone: ~1.2%
  • American Indian/Alaska Native alone: ~0.2%
  • Native Hawaiian/Other Pacific Islander: ~0.0%
  • Some other race alone: ~0.5%
  • Two or more races: ~5.0%
  • Hispanic or Latino (of any race): ~2.7%
  • White alone, not Hispanic or Latino: ~89.6%

Households and housing (ACS 2019–2023)

  • Total households: ~24,900
  • Average household size: ~2.60
  • Family households: ~72% of households; married-couple families: ~58%
  • One-person households: ~22%; households with children under 18: ~32%
  • Homeownership rate: ~80%

Key insight

  • Warrick County is a growing, family-oriented suburban county in the Evansville metro with a median age around 40, high homeownership, and a predominantly non-Hispanic White population.

Source: U.S. Census Bureau, 2020 Decennial Census (DP1) and American Community Survey 2019–2023 5-year estimates (DP02, DP05). Estimates are rounded for clarity.

Email Usage in Warrick County

  • Population baseline: ≈64,000–65,000 residents (Warrick County).
  • Estimated email users: ≈50,000–55,000 residents actively use email (≈78–85% of total population; ≈85–90% of residents age 13+).
  • Age distribution of email adoption:
    • 13–17: ≈85–90%
    • 18–34: ≈95–98%
    • 35–64: ≈92–96%
    • 65+: ≈82–88%
  • Gender split: Near parity. With women ≈50–51% of the population, email users are roughly 49–51% female and 49–51% male.
  • Digital access trends:
    • Household broadband subscription rate is high for Indiana suburbs, ≈85–90%.
    • Computer/smartphone access in households ≈93–97%; smartphone-only internet users ≈12–15%.
    • Work/school-driven email is common due to strong commuter ties to the Evansville metro; daily email checking predominates on smartphones.
  • Local density/connectivity facts:
    • Population density ≈160–170 people per square mile, concentrated in Newburgh, Boonville, and along the I-69/SR 66 corridors.
    • Suburban areas have broad cable/fiber coverage; rural eastern townships rely more on DSL/fixed wireless, modestly lowering email intensity among older adults. Insights: Warrick’s suburban profile and high broadband availability sustain near-universal email use among working-age residents, with the only notable adoption gap among the 65+ and in rural pockets.

Mobile Phone Usage in Warrick County

Mobile phone usage in Warrick County, Indiana (2025 snapshot)

User base and penetration

  • Population baseline: ~65,000 residents (2023 Census vintage estimate). Households ~25,500.
  • Estimated smartphone users: ~49,600 residents age 13+.
    • Method: adults 18+ ≈ 78% of population; applied 90% smartphone ownership to adults and 95% to teens 13–17 based on recent national adoption benchmarks.
  • Estimated mobile phone (any handset) users: ~53,300 residents age 13+ (assuming ~97% mobile phone ownership among adults/teens).
  • Household connectivity profile:
    • Broadband subscription rate: approximately mid-to-high 80s percent of households, with smartphone-only internet households roughly low-teens percent.
    • Warrick’s smartphone-only share is lower than the statewide average because cable/fiber availability is relatively strong in the populated western half of the county.

Demographic breakdown of mobile adoption

  • Age:
    • Seniors (65+): ~17–18% of residents; smartphone adoption among seniors is lower than younger cohorts but still solid, yielding an estimated 8,500–9,000 senior smartphone users.
    • Working-age adults (25–64): highest smartphone penetration and heaviest mobile data use; commuter-heavy patterns toward Evansville and along SR 66/SR 62 corridors.
    • Teens (13–17): near-saturation smartphone access; material share of total users despite being a small slice of the population.
  • Income and education:
    • Warrick’s household incomes and educational attainment sit above the Indiana average, supporting higher rates of premium plan adoption, 5G handset ownership, and multi-line family plans.
    • This skews mobile usage toward higher data allowances and bundled services versus budget prepaid plans more common in lower-income, rural counties.
  • Urban/suburban vs rural:
    • Western/SW townships (Newburgh, Chandler, Boonville) behave like suburban markets with near-ubiquitous LTE and mid-band 5G, high smartphone penetration, and relatively low mobile-only reliance.
    • Northeastern/rural areas show more LTE/low-band 5G use and slightly higher dependence on mobile data or fixed wireless for home internet where fiber/cable is sparse.

Digital infrastructure and coverage

  • Network footprint:
    • All three national MNOs (AT&T, Verizon, T‑Mobile) provide countywide LTE with mid-band 5G covering population centers and major corridors; low-band 5G extends into rural sections.
    • 5G handset mix is now the norm; a clear majority of active smartphones in the county are 5G-capable.
  • Capacity and performance patterns:
    • Highest 5G capacity and speeds: Newburgh and the SR 66 corridor west toward Vanderburgh County, plus Boonville and Chandler. Rural sectors trend to LTE or low-band 5G with lower peak rates.
    • Commuter peaks (AM/PM) concentrate demand along SR 66/62 and near employment sites; evening congestion eases in neighborhoods with robust cable/fiber backhaul.
  • Fixed broadband interplay:
    • Strong cable coverage and growing pockets of fiber in the suburban west reduce the need for smartphone-only internet and temper uptake of mobile hotspots as primary service.
    • Fixed wireless access (5G home internet) fills gaps and offers competitive alternatives in fringe and rural areas, especially where cable isn’t present.

How Warrick County differs from Indiana overall

  • Higher smartphone penetration and 5G device mix than the state average, driven by above-average incomes, suburban housing patterns, and proximity to Evansville.
  • Lower share of smartphone-only households than the state average because cable/fiber availability is better than in many rural Indiana counties.
  • More uniform 5G coverage in populated areas and fewer persistent dead zones than typical rural counties in the state; remaining weak spots are mainly in the county’s northeastern rural pockets.
  • Greater prevalence of multi-line family plans and bundled services versus prepaid-only plans, reflecting the county’s demographic and income profile.
  • Fixed wireless plays a complementary role rather than a dominant substitute, unlike several rural Hoosier counties where FWA has become a primary broadband on-ramp.

Notes on methodology

  • Population and household baselines use the latest Census Bureau county estimates.
  • Smartphone/mobile ownership rates are derived from recent nationwide benchmarks (Pew and industry trackers) applied to Warrick’s age structure; household broadband tendencies reflect ACS Computer and Internet Use patterns for Indiana and the county’s suburban profile.
  • Infrastructure observations synthesize carrier deployment patterns and known Evansville-market 5G buildouts extending into Warrick County.

Social Media Trends in Warrick County

Social media usage in Warrick County, Indiana (modeled to 2024)

  • Population baseline

    • Total residents: ~64,900 (ACS 2019–2023)
    • Adults (18+): ~50,100
  • Overall users

    • Adults using at least one social platform: ~41,500 (≈83% of adults)
    • Teens 13–17 using at least one: ~3,700 (≈95% of teens)
    • Total social media users 13+: ~45,200 (≈70% of total population)
  • Age mix of users (share of all social users, 13+)

    • 13–17: ~8%
    • 18–24: ~11%
    • 25–34: ~16%
    • 35–44: ~19%
    • 45–54: ~16%
    • 55–64: ~15%
    • 65+: ~15%
  • Gender breakdown (share of all social users)

    • Female: ~53%
    • Male: ~47%
    • Notable skews by platform: Pinterest heavily female; Reddit and X (Twitter) skew male; Facebook and Instagram lean slightly female
  • Most-used platforms among adults (share of Warrick County adults; ≈number of adult users)

    • YouTube: 82% (41,100)
    • Facebook: 68% (34,100)
    • Instagram: 47% (23,600)
    • Pinterest: 35% (17,500)
    • TikTok: 33% (16,500)
    • LinkedIn: 30% (15,000)
    • WhatsApp: 29% (14,500)
    • Snapchat: 27% (13,500)
    • X (Twitter): 22% (11,000)
    • Reddit: 22% (11,000)
    • Nextdoor: 20% (10,000)
  • Teens (13–17) platform preferences (share of teens)

    • YouTube ~93%; TikTok ~63%; Instagram ~62%; Snapchat ~60%; Facebook ~33%
  • Behavioral trends

    • Community/utility: Facebook Groups and Marketplace are the default for school updates, youth sports, yard sales, lost-and-found, and hyperlocal news; strong event response via Facebook Events
    • Content formats: Short-form video (Reels, TikTok, Shorts) drives the fastest growth and highest watch-through; locally shot, casual clips outperform polished creative
    • Messaging: Under-30s favor Snapchat and Instagram DMs; 30+ rely on Facebook Messenger; WhatsApp use rising for family/faith/community groups
    • Neighborhood focus: Nextdoor used in suburban areas (e.g., Newburgh/Chandler) for safety alerts, city services, HOA notices, and contractor recommendations
    • Timing: Engagement peaks weekday evenings (7–10 pm CT) and weekend late mornings; severe weather and school announcements generate outsized spikes
    • Commerce: Facebook/Instagram power local discovery; Facebook Marketplace is a major resale channel; “call now” and map-click CTAs convert better than long forms
    • Trust dynamics: Posts featuring familiar local faces, staff, and user-generated content outperform brand-only messages; cross-posting Instagram Reels to Facebook boosts reach in 30–54 segment

Notes on methodology

  • Figures are localized estimates derived by applying Pew Research Center’s 2024 U.S. platform adoption and teen usage rates to Warrick County’s ACS 2019–2023 population and age/sex mix; counts rounded to the nearest hundred.