Johnson County Local Demographic Profile
Johnson County, Indiana — key demographics (latest available)
Population size
- 2023 estimate: ~172,000 (+6% since 2020 Census: 161,765)
Age
- Median age: ~38
- Under 18: ~25%
- 18–64: ~60%
- 65 and over: ~15%
Gender
- Female: ~51%
- Male: ~49%
Racial/ethnic composition
- White, non-Hispanic: ~84%
- Hispanic or Latino (any race): ~6%
- Black or African American, non-Hispanic: ~3%
- Asian, non-Hispanic: ~3%
- Two or more races/other, non-Hispanic: ~4%
Household profile
- Households: ~64,000
- Average household size: ~2.7
- Family households: ~70% of households
- Married-couple households: ~55% of all households
- Households with children under 18: ~33%
- Housing tenure: ~74% owner-occupied, ~26% renter-occupied
Source: U.S. Census Bureau, 2019–2023 American Community Survey (5-year) and 2020 Decennial Census; figures rounded for clarity.
Email Usage in Johnson County
- Population: ~167,000 (Johnson County, IN). Density ~520 people per sq. mile, concentrated around Greenwood–Franklin.
- Estimated email users (18+): ~119,000 (≈94% of adults).
- Age distribution (population): 0–17 ≈24%, 18–64 ≈61%, 65+ ≈15%.
- Email penetration by age (local rates mirror suburban U.S. patterns):
- 18–29: ≈99%
- 30–49: ≈98%
- 50–64: ≈95%
- 65+: ≈82%
- Gender split (population): ~51% female, ~49% male. Email usage is effectively equal by gender (differences ≤2 percentage points).
- Digital access and trends:
- Households with a computer: ≈94%.
- Households with broadband subscription: ≈88–90% (steady gains over the past five years).
- Smartphone ownership: ≈85–90% of adults; mobile email is near-universal among smartphone users.
- Fixed broadband availability is highest in and around Greenwood and Franklin where multiple wired providers overlap; southern rural areas have fewer wired options but broad 4G/5G coverage enables reliable mobile email.
- Connectivity insight: High suburban density and commuting ties to Indianapolis support above-average broadband adoption and frequent email use for work, school, telehealth, and commerce.
Mobile Phone Usage in Johnson County
Johnson County, Indiana — mobile phone usage snapshot and how it differs from statewide patterns
Headline takeaways
- Nearly universal mobile access: More than 9 in 10 households in Johnson County have at least one smartphone (ACS S2801), and an estimated 120,000–130,000 residents actively use a smartphone.
- Suburban advantage vs. Indiana overall: Johnson County’s higher income, education levels, and proximity to Indianapolis translate to higher 5G handset adoption, faster median mobile speeds, and fewer “smartphone-only” households than the state average.
- Coverage is strong along the I‑65/US‑31 corridor and in Greenwood/Franklin, with rural southern townships seeing more variability and lower mid-band 5G availability.
User estimates (2024, rounded)
- Population base: ~165,000–170,000 residents (U.S. Census Bureau intercensal/2023 estimates trajectory).
- Active smartphone users: ~120,000–130,000.
- Adults (18+): ~105,000–115,000 users (applying Pew Research’s 2023–2024 adult smartphone adoption and Johnson County’s above-average income/education).
- Teens (13–17): ~9,000–11,000 users (very high adoption; Pew places teen smartphone access in the mid-90% range).
- Children under 13: a smaller share with personal phones; most access occurs via family devices.
- Smartphone-only households (rely on cellular data, no home broadband): estimated 8–11% in Johnson County, lower than Indiana’s roughly mid-teens share, reflecting strong fixed-broadband availability in the suburbs.
Demographic breakdown and distinct local patterns
- Age:
- 18–49: Near-saturation smartphone ownership (>95%); extensive 5G usage.
- 50–64: High ownership (low–mid 80s% statewide per Pew), likely several points higher locally due to income/education, producing fewer gaps than the state average.
- 65+: Statewide adoption sits around the low 60s%; Johnson County’s older adults are modestly higher, aided by family-plan penetration and better device affordability.
- Income and education:
- Median household income in Johnson County is higher than the Indiana median, supporting greater 5G device penetration, premium-plan uptake, and lower smartphone-only reliance.
- Higher educational attainment correlates with higher app/service usage intensity (mobile banking, telehealth, productivity apps) vs. statewide.
- Race/ethnicity:
- The county remains majority White with growing Hispanic and Asian communities centered around Greenwood and Franklin. Adoption is high across groups; local gaps are narrower than statewide averages because device costs have fallen and networks are strong in the population centers.
Digital infrastructure and performance
- 5G footprint:
- All three national carriers (AT&T/FirstNet, Verizon, T‑Mobile) provide countywide LTE with 5G concentrated along I‑65, US‑31, SR‑135, Greenwood, Whiteland, New Whiteland, and Franklin.
- T‑Mobile mid-band 5G (n41) is broadly present in the urban/suburban corridor; AT&T and Verizon mid-band (C‑band) blanket the main population centers and interstate/arterial routes.
- Rural southern townships (e.g., near Trafalgar/Nineveh edges) lean more on low-band 5G/LTE; mid-band availability and capacity are spottier.
- Capacity and speeds:
- Suburban nodes (Greenwood/Franklin retail, schools, medical campuses, logistics along I‑65) show median download speeds often >100 Mbps on 5G, with T‑Mobile typically leading and AT&T/Verizon competitive on C‑band in denser zones.
- Rural pockets can drop into 10–50 Mbps ranges depending on band, distance to site, and foliage.
- Site density and build-out:
- Macro sites cluster along I‑65/US‑31 and in Greenwood/Franklin; small cells and sector splits have been added near shopping corridors and high-traffic intersections to manage evening/weekend loads.
- FirstNet Band 14 overlays on AT&T sites support public-safety coverage and add LTE capacity that consumer devices also benefit from.
- Fixed-broadband context (impacts mobile behavior):
- Extensive cable and growing fiber (AT&T Fiber/Metronet and other builds in Greenwood and Franklin; continued rural fiber from local utilities) reduce reliance on smartphone-only internet and increase Wi‑Fi offload at home and work compared with many Indiana counties.
How Johnson County differs from statewide trends
- Higher device quality and 5G adoption: Suburban income and employment profiles drive faster handset refresh cycles, pushing more users onto mid-band 5G than the Indiana average.
- Better median speeds and reliability in populated corridors: Carrier investment follows commuter flows and retail density, yielding performance above state medians in Greenwood/Franklin, while rural variability remains but covers fewer residents than in many counties.
- Lower smartphone-only dependence: With stronger fixed-broadband availability and higher subscription rates, fewer households rely solely on mobile data than the state average.
- Heavier weekday mobility loads: Commuting to/from Indianapolis and logistics activity along I‑65 drive pronounced daytime cell load patterns; carriers have densified accordingly.
Methodological notes and sources
- Household smartphone presence and internet subscription patterns: U.S. Census Bureau, ACS Table S2801 (latest 5‑year estimates).
- Adoption by age/income and teen access: Pew Research Center 2023–2024 device ownership studies.
- 5G coverage and build-outs: FCC Broadband Data Collection (2023–2024 filings), carrier public 5G maps and FirstNet/AT&T Band 14 deployments.
- Speed/performance characterizations: Aggregated from public reporting by carriers and independent testing services (e.g., Ookla/OpenSignal) for the Indianapolis South/Greenwood/Franklin area; county-level performance varies by band and site proximity.
These figures provide a reliable county-level view anchored in federal statistics and major measurement sources; individual neighborhood experience will vary with device, plan, and proximity to mid-band 5G.
Social Media Trends in Johnson County
Johnson County, Indiana social media snapshot (2024–2025)
Context
- Population: ~167k residents (U.S. Census Bureau 2023 estimate). Adults 18+ ≈ 76% of residents; gender split ≈ 51% female, 49% male.
- Baseline usage: About 7 in 10 U.S. adults use at least one social media platform; local usage aligns closely with national patterns in similar suburban counties.
Most-used platforms among adults (share of adults who use each; Pew Research Center 2024; applied locally)
- YouTube: ~83%
- Facebook: ~68%
- Instagram: ~47%
- Pinterest: ~35%
- LinkedIn: ~33%
- TikTok: ~33%
- Snapchat: ~30%
- WhatsApp: ~29%
- X (Twitter): ~27%
- Reddit: ~22%
- Nextdoor: 20% These percentages imply, for example, that in Johnson County’s ~127k adults, roughly 106k use YouTube and ~87k use Facebook. Among teens (13–17), usage is highest on YouTube (93%), TikTok (67%), Instagram (62%), and Snapchat (~60%) (Pew, 2023 teens update).
Age-group patterns (local implications based on national age splits)
- 13–17: Near-universal YouTube; TikTok/Snapchat/Instagram dominate daily behavior; Facebook is secondary.
- 18–29: Very high YouTube and Instagram; TikTok and Snapchat are core; Reddit usage comparatively higher than in older groups; Facebook is used but not central.
- 30–49: Facebook and YouTube are primary; Instagram solid; TikTok adoption growing; LinkedIn relevant for career and recruiting.
- 50–64: Facebook remains the anchor; YouTube strong for how‑to and local information; Pinterest usage notable; Nextdoor adoption rises in homeowner neighborhoods.
- 65+: Facebook and YouTube still lead; Nextdoor and Pinterest see steady use; Instagram/TikTok are niche.
Gender breakdown (platform skews that apply locally)
- Skews female: Pinterest (women ~50% vs men ~18%), Snapchat (women ~35% vs men ~24%), TikTok (women ~38% vs men ~28%), Instagram (women ~51% vs men ~43%), Nextdoor (modest female tilt).
- Skews male: Reddit (men ~29% vs women ~16%), X/Twitter (men modestly higher), YouTube (men ~86% vs women ~81%), LinkedIn (men ~36% vs women ~31%).
- Facebook: broad, near‑even gender mix with a slight female tilt.
Behavioral trends in Johnson County
- Facebook as the community hub: Groups for schools, youth sports, churches, city/county updates, and buy/sell (Marketplace) drive daily check‑ins, especially 30+.
- Short‑form video discovery: Instagram Reels and TikTok are key for local restaurants, boutiques, events, and “things to do,” particularly in Greenwood and Franklin.
- Messaging-first interactions: Many residents prefer DM-based customer service (Facebook/Instagram messages, WhatsApp for certain communities), especially after hours.
- Neighborhood and homeowner focus: Nextdoor usage clusters in HOA and newer subdivisions for contractor referrals, safety updates, and lost/found.
- YouTube for practical content: Home improvement, auto care, and DIY searches are common; local service pros can win with tutorial-style videos.
- Youth communication stack: High school and college-age residents default to Snapchat for daily messaging; TikTok/YouTube for entertainment and trends.
- Timing: Engagement tends to peak evenings and weekends; weekday commute windows and youth activity schedules (after-school, evenings) boost mobile use.
- Multi-platform fragmentation: Cross-posting works, but native formats perform best (Reels vs. TikTok vs. Shorts). Community-oriented, face-forward posts outperform polished ads.
Quick local reach picture (adults; approximate counts from percentages above)
- YouTube ~106k; Facebook ~87k; Instagram ~60k; Pinterest ~45k; TikTok/LinkedIn ~42k each; Snapchat ~38k; WhatsApp ~37k; X ~34k; Reddit ~28k; Nextdoor ~26k.
- Teens (13–17) add significant incremental reach on YouTube (10k), TikTok (7k), Instagram (7k), and Snapchat (7k).
Notes on method and sources
- Population and age structure: U.S. Census Bureau county estimates (2023).
- Platform adoption rates: Pew Research Center, Social Media Use in 2024 (U.S. adults); Pew, Teens, Social Media and Technology 2023 (ages 13–17).
- Local figures are modeled by applying Pew’s adoption percentages to Johnson County’s population by age; actual in-platform audiences may vary due to multi-account use, privacy settings, and platform reporting differences.
Table of Contents
Other Counties in Indiana
- Adams
- Allen
- Bartholomew
- Benton
- Blackford
- Boone
- Brown
- Carroll
- Cass
- Clark
- Clay
- Clinton
- Crawford
- Daviess
- De Kalb
- Dearborn
- Decatur
- Delaware
- Dubois
- Elkhart
- Fayette
- Floyd
- Fountain
- Franklin
- Fulton
- Gibson
- Grant
- Greene
- Hamilton
- Hancock
- Harrison
- Hendricks
- Henry
- Howard
- Huntington
- Jackson
- Jasper
- Jay
- Jefferson
- Jennings
- Knox
- Kosciusko
- La Porte
- Lagrange
- Lake
- Lawrence
- Madison
- Marion
- Marshall
- Martin
- Miami
- Monroe
- Montgomery
- Morgan
- Newton
- Noble
- Ohio
- Orange
- Owen
- Parke
- Perry
- Pike
- Porter
- Posey
- Pulaski
- Putnam
- Randolph
- Ripley
- Rush
- Scott
- Shelby
- Spencer
- St Joseph
- Starke
- Steuben
- Sullivan
- Switzerland
- Tippecanoe
- Tipton
- Union
- Vanderburgh
- Vermillion
- Vigo
- Wabash
- Warren
- Warrick
- Washington
- Wayne
- Wells
- White
- Whitley