Clark County Local Demographic Profile

Clark County, Indiana — key demographics (U.S. Census Bureau, 2019–2023 ACS 5-year estimates; rounded)

  • Population: ~123,000
  • Age:
    • Median age: ~39 years
    • Under 18: ~24%
    • 18–64: ~59%
    • 65 and over: ~17%
  • Sex:
    • Female: ~51%
    • Male: ~49%
  • Race/ethnicity:
    • White (alone): ~84%
    • Black or African American (alone): ~9%
    • Asian (alone): ~1%
    • American Indian/Alaska Native (alone): ~0.3%
    • Two or more races: ~4–5%
    • Hispanic or Latino (of any race): ~4%
  • Households:
    • Total households: ~49,500
    • Average household size: ~2.5
    • Family households: ~64% of households
    • Married-couple families: ~46% of households
    • Nonfamily households: ~36%
    • Householder living alone: ~29%

Source: U.S. Census Bureau, American Community Survey 2019–2023 5-year estimates (MOEs omitted).

Email Usage in Clark County

Clark County, IN snapshot (estimates, applying US/Indiana benchmarks to local population ~123,000):

  • Email users: ~95,000–105,000 residents (≈100k) among people 13+, reflecting ~90–95% email adoption.
  • Age distribution of email users:
    • 13–17: ~6–7%
    • 18–29: ~17–19%
    • 30–49: ~32–36%
    • 50–64: ~22–26%
    • 65+: 15–19% Adoption rates remain highest for 18–49 (96–99%), strong for 50–64 (90–95%), and somewhat lower for 65+ (80–90%).
  • Gender split: near parity; roughly 49% male, 51% female use email, mirroring population and national usage patterns.
  • Digital access trends:
    • Home broadband subscription in most recent ACS data range: ~83–87% of households; smartphone‑only internet: ~12–18%.
    • Urban/suburban areas (Jeffersonville, Clarksville, Charlestown corridors) have near‑universal cable/fiber and robust 4G/5G; rural townships rely more on fixed‑wireless/DSL with lower speeds.
    • Public Wi‑Fi and computer access via libraries, schools, and community centers support remaining gaps.
  • Local density/connectivity facts: Population density roughly 300–330 people per square mile; proximity to Louisville and I‑65/US‑31 corridors corresponds with stronger broadband and 5G availability.

Note: Figures are rounded estimates; use for planning, not compliance.

Mobile Phone Usage in Clark County

Summary: Mobile phone usage in Clark County, Indiana

Overview

  • Clark County is a suburban–urban county in the Louisville, KY–IN metro, with roughly 120–125k residents concentrated along the I-65/I-265 and Ohio River corridors (Jeffersonville, Clarksville, Sellersburg), plus lower-density townships to the north and east.

Estimated users

  • Total mobile phone users: about 100k–110k residents use a mobile phone regularly. This combines very high adult ownership plus a sizable share of teens with phones.
  • Smartphone users: roughly 90k–100k (about 85–90% of phone owners).
  • 5G-capable devices: about 70k–85k, reflecting strong mid-band 5G rollout in the Louisville metro and quicker upgrade cycles than rural Indiana.
  • Mobile-only internet households: present in specific lower-income tracts but likely at or slightly below the statewide share because fixed broadband is widely available in the urbanized core.

Demographic patterns

  • Age: Highest intensity among 18–44 commuters and families; seniors 65+ are adopting smartphones steadily but still trail younger cohorts. Compared with Indiana overall, the county’s large working-age, cross-river commuter base nudges usage, data consumption, and 5G device uptake higher.
  • Income and plan type: Suburban neighborhoods skew toward postpaid, multi-line plans and newer devices; older corridors and some rural edges show more prepaid use and smartphone-only internet reliance.
  • Race/ethnicity: County-wide averages mask variation—Black and Hispanic residents are more likely to be smartphone-dependent for home internet access, but because these groups are a smaller share of the population than in Indiana’s largest urban counties, their impact on the county-wide average is muted relative to the state’s biggest metros.
  • Urban vs rural within the county: The Jeffersonville–Clarksville–Sellersburg strip sees near-ubiquitous 4G/5G and higher median speeds; northern/eastern townships have more coverage gaps indoors and along wooded or river-adjacent areas, and rely more on Wi‑Fi or fixed wireless at home.

Digital infrastructure highlights

  • Cellular coverage: All three national carriers provide LTE and broad 5G coverage across the populated corridors and interstates. 5G is predominantly mid-band/sub‑6; ultra‑wideband deployments are denser across the river in Louisville’s core.
  • Capacity and performance: Congestion spikes around bridge approaches (I‑65, I‑265) and retail corridors at peak periods; otherwise median 5G speeds are typically above Indiana’s rural counties due to metro-grade spectrum and backhaul.
  • Tower siting/backhaul: Dense macro and small-cell presence along I‑65, US‑31, SR‑60/SR‑62, and commercial zones; fiber backhaul follows interstate and industrial corridors.
  • Fixed broadband context: Cable internet is widely available in the urban/suburban core; fiber-to-the-home is present in many neighborhoods; fixed wireless and legacy DSL fill gaps in outlying areas. State/federal grant programs are targeting remaining unserved pockets.
  • Public safety and critical comms: FirstNet (public safety LTE) and Indiana’s SAFE‑T P25 system have county coverage, improving interoperability and indoor penetration for emergency services.

How Clark County differs from Indiana overall

  • Faster 5G adoption and higher median mobile speeds than the statewide average, driven by proximity to the Louisville metro network build-outs.
  • Higher per-user mobile data consumption linked to cross-river commuting and streaming-heavy suburban households.
  • Device refresh cycles are shorter and multi-line postpaid penetration higher than in rural Indiana; prepaid remains important in specific neighborhoods.
  • Coverage is more consistent than in many Indiana counties, but the county still exhibits urban–rural performance gaps within its borders; those gaps are narrower than in the state’s most rural regions.

Notes on estimates

  • User counts derive from county population estimates, typical U.S./Midwest mobile and smartphone ownership rates, and observed metro coverage patterns; figures are presented as ranges to reflect uncertainty and recent growth. For planning-grade precision, pair this with the latest ACS population tables, carrier coverage maps, and on-the-ground drive testing or crowdsourced performance datasets for Clark County.

Social Media Trends in Clark County

Clark County, IN social media snapshot (estimates for 2025)

Quick stats

  • Population: ~122,000 residents (Census estimates; Jeffersonville/Clarksville core of the Louisville IN-KY metro side)
  • Estimated social media users (13+): 75,000–85,000
    • Adults 18+: roughly 70–75% use at least one platform
    • Teens 13–17: ~90%+ use at least one platform
  • Daily users: ~50,000–60,000 (majority of users check daily)

Most‑used platforms (share of residents 13+ who use)

  • YouTube: ~80–85%
  • Facebook: ~60–65%
  • Instagram: ~45–50%
  • TikTok: ~30–35%
  • Snapchat: ~28–33%
  • Pinterest: ~28–32% (strong female skew)
  • LinkedIn: ~22–28% (metro/professional users; Louisville commute influence)
  • X (Twitter): 18–22% Notes: Nextdoor is present in suburban neighborhoods (10–15%); Reddit ~15–20% among younger/male tech‑leaning users. WhatsApp usage is modest and concentrated in internationally connected households.

Age patterns

  • Teens (13–17): Heavy on YouTube, TikTok, Snapchat, Instagram; light Facebook use except for school groups/sports.
  • 18–34: Instagram, TikTok, YouTube dominant; Snapchat for messaging; Facebook used for events and Marketplace more than posting.
  • 35–54: Facebook and YouTube lead; Instagram moderate; Pinterest high among parents; TikTok/Reels growing.
  • 55+: Facebook and YouTube dominate; Pinterest and Nextdoor for hobbies/neighborhood info; limited TikTok/Instagram but rising.

Gender breakdown (tendencies)

  • Overall users: slightly more women than men in the county (roughly 51–53% female).
  • Platform skews:
    • More female: Pinterest (strong), Facebook (mild), Instagram (mild), TikTok (mild), Snapchat (mild).
    • More male: Reddit (strong), X/Twitter (moderate), YouTube (slight), LinkedIn (slight male tilt but near-balanced).

Behavioral trends to know

  • Local-first engagement: High activity in Facebook Groups for schools, youth sports, church communities, neighborhood/watch groups, and county services; events discovered via Facebook Events.
  • Marketplace culture: Facebook Marketplace and local buy/sell/swap groups are a key utility; weekend yard‑sale posts spike.
  • Short‑form video growth: TikTok and Instagram Reels consumption rising across under‑45s; cross-posted local clips perform well.
  • News and alerts: Residents follow Louisville/SoIN outlets for weather, traffic, bridge/river updates, and school closings; engagement surges during severe weather and regional events.
  • Commute-linked professional use: LinkedIn usage reflects the Louisville metro labor market; recruiting and networking posts get traction on weekdays.
  • Messaging over posting: Younger users favor Snapchat/IG DMs; many adults use Facebook Messenger over public posting.

Method and caveats

  • County‑level platform shares are not directly published. Figures are modeled from Pew Research Center’s recent U.S. social media adoption rates, U.S. Census ACS demographics for Clark County, and patterns typical of the Louisville DMA/suburban Midwest. Treat as directional ranges suitable for planning, not exact counts.