Manassas Park City County

Manassas Park city, Virginia (independent city)

Population

• 17,219 (2020 Census)
• ~18,300 (2023 population estimate; up roughly 6% since 2020)

Age

• Median age: ~35 years
• Under 18: ~28%
• 65 and over: ~9%

Gender

• Female: ~48%
• Male: ~52%

Race and ethnicity (Hispanic is an ethnic origin and can be of any race)

• Hispanic or Latino (any race): ~46%
• White alone, non-Hispanic: ~23%
• Black or African American alone, non-Hispanic: ~8%
• Asian alone, non-Hispanic: ~8%
• Two or more races, non-Hispanic: ~13%
• Other races, non-Hispanic: ~2%

Households and housing

• Households: ~5,000
• Persons per household: ~3.6
• Owner-occupied housing rate: ~63% (renter-occupied ~37%)
• Family households: ~75–80%
• Households with children under 18: ~40–45%

Sources: U.S. Census Bureau 2020 Census; American Community Survey (most recent 5-year estimates); Census QuickFacts. These figures reflect the latest available federal statistics for Manassas Park city, VA.

Manassas Park (independent city), Virginia — population 17,478 (2020) over ~2.6 sq mi; density ≈6,700/sq mi.

Estimated email users: ≈11,600 adult users (≈12,600 adults × ~92% email adoption among U.S. adults), with additional teen users modestly increasing total reach.

Resident age distribution (local ACS profile):

• Under 18: ~28%
• 18–34: ~27%
• 35–54: ~29%
• 55+: ~16% Email usage is highest among 18–54; adoption among 65+ is lower but growing.

Gender split: ~52% male, ~48% female; email adoption is near parity by gender.

Digital access and trends:

• Households with a computer: ~93–96%
• Home broadband subscription: ~88–92%
• Smartphone-only home internet: ~12–15%
• Near-universal 4G/5G coverage; robust fixed-broadband options typical of the Washington–Arlington–Alexandria metro.

Insights: High population density and high broadband subscription rates support broad email reach. Expect roughly 90–95% of adults to be reachable via email, with strongest engagement among ages 18–54 and slightly lower engagement among older seniors.

Mobile phone usage in Manassas Park (independent city), Virginia — 2024 snapshot

Population and baseline

• Population: 17,219 (2020 Census). Households: roughly 5,500. Average household size: about 3.3 persons.
• Age structure: roughly 29% under 18; about 8–9% age 65+; median age mid-30s.
• Race/ethnicity (2020): Hispanic or Latino (any race) 43.7%; non-Hispanic White 26.7%; Black 10.2%; Asian 9.5%; two or more races 11%+.
• Context: Small, dense, inner–Northern Virginia city adjacent to Manassas, embedded in the Washington–Arlington–Alexandria metro’s fiber and cellular footprint.

User estimates (phones and subscribers)

• Estimated smartphone users: about 12,200–12,800 residents.
  • Adults (18+): ≈12,200 people; applying ~92% smartphone ownership among adults yields ≈11,200 adult smartphone users.
  • Teens (13–17): ≈1,100; applying ~95% ownership yields ≈1,050 teen smartphone users.
• Seniors (65+): ≈1,400; smartphone ownership ~70–75% translates to ≈1,000 senior smartphone users, indicating a relatively small but growing senior-mobile segment.
• Active mobile subscriptions tied to residents/businesses: approximately 23,000–26,000 lines (applying the U.S./VA norm of ~1.3–1.5 subscriptions per resident).
• Mobile-only home internet (households relying on a cellular data plan with no other fixed service): estimated 16–20% of households, or roughly 900–1,100 households. This is several points higher than Virginia’s statewide share.

Demographic patterns that shape usage (local vs. Virginia)

• Larger households and more families: With ~3.3 persons per household (vs. ~2.6 statewide), Manassas Park households typically carry more lines per address, supporting above-average per-dwelling device counts and family plans.
• Higher Hispanic/Latino share: Correlates with higher reliance on mobile-only home internet and prepaid or flexible monthly plans compared with the Virginia average.
• Younger population: A larger under-35 cohort boosts smartphone saturation and mobile data consumption; senior adoption is improving but trails younger groups, similar to statewide patterns, albeit with a smaller senior share locally.

Digital infrastructure and coverage

• 5G coverage: Citywide outdoor 5G from all three national carriers (AT&T, T‑Mobile, Verizon). Mid-band 5G (e.g., n41, C‑band, 3.45 GHz) is broadly available in and around Manassas Park, enabling strong capacity and speeds. mmWave remains limited to select Northern Virginia nodes and is sparse within the city.
• 4G LTE: Mature, ubiquitous LTE layer provides robust fallback and deep indoor reach.
• Backhaul and fiber: The city benefits from Northern Virginia’s dense fiber plant. Verizon Fios (FTTH) and cable DOCSIS providers offer high-speed fixed broadband across nearly all addresses, with multi-gig fiber available to many locations. This fiber depth supports robust macro and small-cell backhaul options.
• Macro-site density: Urban/suburban macro density is high due to proximity to Manassas and Prince William County sites, keeping intersite distances short and improving capacity relative to many Virginia locales.
• Transit corridors: The VRE Manassas Line and key arterials (e.g., Manassas Dr/Centreville Rd corridors nearby) are well covered; peak-period cell congestion is mainly a capacity, not coverage, constraint.

How Manassas Park differs from Virginia statewide

• Higher mobile-only reliance: By household share, mobile-only home internet usage is likely 3–5 percentage points higher than the state average, driven by more renters, larger families, and a higher Hispanic share.
• More lines per household: Larger household size produces higher per-address line counts than the state norm, supporting greater aggregate city demand per square mile.
• Better mid-band 5G availability and capacity: The city sits within the DC metro’s early and dense 5G mid-band buildouts, yielding higher typical speeds and lower latency than the statewide average, especially versus rural and exurban areas.
• Peak-load profile: Commute-driven peaks (morning/evening) create localized congestion spikes more characteristic of Northern Virginia suburbs than the state at large; off-peak performance tends to be well above statewide medians.

Key takeaways

• Roughly 12–13 thousand residents in Manassas Park use smartphones, supported by 23–26 thousand active mobile lines and dense 5G mid-band coverage.
• Mobile-only home internet is meaningfully above the Virginia average, reflecting demographics (larger households, more renters, higher Hispanic/Latino share).
• Digital infrastructure is strong for a small city: ubiquitous LTE, broad mid-band 5G, and abundant fiber backhaul underpin higher capacity and generally better performance than the statewide baseline, with congestion mainly limited to commuter peaks.

Manassas Park, VA — social media usage snapshot (modeled local estimates using Pew Research Center 2024 U.S. platform adoption by age/gender and U.S. Census ACS 2023 demographics for Manassas Park)

Topline user stats

• Population: ≈17.6k residents; adults (18+): ≈13.0k
• Social media users (13+): ≈12.0k (about 83% of residents aged 13+)
• Household connectivity: high broadband/smartphone penetration typical of Northern Virginia, supporting heavy mobile-first use

Most-used platforms (adult reach; share of 18+ using each platform, with approximate local user counts)

• YouTube: 83% (~10.8k)
• Facebook: 66% (~8.6k)
• Instagram: 50% (~6.5k)
• TikTok: 37% (~4.8k)
• Pinterest: 34% (~4.4k)
• LinkedIn: 33% (~4.3k)
• Snapchat: 30% (~3.9k)
• WhatsApp: 28% (~3.6k)
• X (Twitter): 21% (~2.7k) Notes: Compared with U.S. averages, Manassas Park skews slightly higher for TikTok/Snapchat (younger population), LinkedIn (DC-metro professional base), and WhatsApp (larger immigrant and Hispanic communities).

Age profile of local social-media users (share of all social users, 13+)

• 13–17: ~10%
• 18–29: ~24%
• 30–49: ~40%
• 50–64: ~18%
• 65+: ~8% Penetration by age group (any social): 13–17 ≈95%; 18–29 ≈96%; 30–49 ≈88%; 50–64 ≈75%; 65+ ≈58%.

Gender breakdown

• Overall users: ~53% women, ~47% men
• Platform skews: women over-index on Facebook, Instagram, Pinterest; men over-index on YouTube, Reddit, and X. WhatsApp and TikTok are broadly balanced locally.

Behavioral trends and local nuances

• Community hubs: Facebook Groups/pages dominate neighborhood chatter (HOAs, school/PTA, yard sales, lost & found) and city updates; rapid sharing during weather and transit disruptions.
• Video-first consumption: Reels/Shorts/TikTok are the primary discovery surfaces for local food, services, and events; businesses that post short-form video 2–4x/week see the most reach.
• Bilingual engagement: Strong engagement with Spanish-language content and mixed-language captions; WhatsApp and Facebook Messenger are key for church groups, youth sports, and informal commerce.
• Commuter cadence: Peaks before work (6:30–8:30 a.m.), lunchtime, and evenings (7–10 p.m.). Weekend spikes tied to school sports, festivals, and city events.
• Professional layer: Above-average LinkedIn use for networking and job mobility among federal/contractor/tech commuters; thought-leadership and hiring posts perform well midweek.
• Youth patterns: High TikTok/Snapchat use among teens and young adults; after-school (3–6 p.m.) and late-evening activity windows outperform for this cohort.
• Purchase journey: Discovery on Instagram/TikTok, trust-building in Facebook Groups/Reviews, and conversion via DMs or click-to-message ads. Limited-time offers and bilingual creatives lift response rates.

Sources and method

• Demographics: U.S. Census Bureau ACS 2023 (Manassas Park, independent city)
• Platform adoption baselines: Pew Research Center, Social Media Use in 2024
• Local figures are modeled estimates applying Pew age/gender usage rates to Manassas Park’s age structure; counts rounded to nearest hundred.