Yamhill County Local Demographic Profile

Yamhill County, Oregon — key demographics (latest U.S. Census Bureau estimates; primarily ACS 2019–2023 5-year and 2023 Population Estimates Program)

Population size

  • Total population: ~108,300
  • 2020 Census count: 107,722

Age

  • Median age: ~38.0 years
  • Under 18: ~24%
  • 18–64: ~60%
  • 65 and over: ~16%

Gender

  • Female: ~50%
  • Male: ~50%

Racial/ethnic composition (Hispanic/Latino can be of any race)

  • White, non-Hispanic: ~75%
  • Hispanic/Latino: ~17%
  • Two or more races, non-Hispanic: ~4%
  • Asian, non-Hispanic: ~1.5–2%
  • Black/African American, non-Hispanic: ~0.7–0.8%
  • American Indian/Alaska Native, non-Hispanic: ~1–1.5%
  • Native Hawaiian/Other Pacific Islander, non-Hispanic: ~0.3%

Households and housing

  • Households: ~39,000
  • Average household size: ~2.7
  • Family households: ~69% of households
  • Married-couple families: ~49% of households
  • Households with children under 18: ~33%
  • Householders living alone age 65+: ~11%
  • Owner-occupied housing rate: ~66–67%
  • Housing units: ~41,000; vacancy rate: ~5–6%

Insights

  • Slightly younger age profile than Oregon overall, with a larger share of children.
  • Hispanic/Latino population is a significant and growing share of residents (~17%).
  • Household size and family share are higher than Oregon’s average, alongside a roughly two-thirds homeownership rate.

Sources: U.S. Census Bureau, American Community Survey 2019–2023 (5-year) and Population Estimates Program (2023). Figures are estimates and rounded for clarity.

Email Usage in Yamhill County

Email usage in Yamhill County, OR (population 107,722; ~150 people/sq mi across ~718 sq mi)

Estimated email users: ~80,000–85,000 (≈75–79% of total population; ≈90% of adults), based on 2020 Census population and national adult email adoption rates.

Age distribution of email users (share of users):

  • 13–17: ~7%
  • 18–34: ~23%
  • 35–54: ~32%
  • 55–64: ~15%
  • 65+: ~23%

Gender split among users: ~51% female, ~49% male (mirrors local population; email adoption is near-parity by gender).

Digital access and trends:

  • ~93% of households have a computer; ~89% have a broadband subscription (ACS).
  • ~10% of households are smartphone-only for home internet access; mobile email remains a primary access mode.
  • Fixed broadband at 25/3 Mbps is available to >95% of residents; 100/20 Mbps to roughly 85–90%, with strongest coverage in McMinnville and Newberg and weaker options in rural western areas (greater reliance on DSL/fixed wireless/satellite).
  • Library, school, and municipal Wi‑Fi networks supplement access in lower-density tracts.

Insights:

  • Email penetration is effectively universal among working-age adults; seniors’ adoption lags but is rising.
  • Connectivity gaps track rural density, influencing older and lower‑income users’ reliance on mobile‑only email.

Mobile Phone Usage in Yamhill County

Summary: Mobile phone usage in Yamhill County, Oregon

Overview

  • Population baseline: approximately 110,200 residents (2023 estimate).
  • Distinctive profile versus Oregon overall: more mixed urban–rural settlement (roughly two-thirds in cities like McMinnville and Newberg, one-third in rural areas), slightly younger household structure, and a higher share of Hispanic/Latino residents than the statewide average. These factors, plus patchier rural infrastructure, shape usage patterns and adoption.

User estimates (point-in-time, resident-based)

  • Adult population (18+): about 83,200.
  • Adult mobile phone users (any cellphone): approximately 79,500 (about 95% of adults).
  • Adult smartphone users: approximately 71,500 (about 86% of adults).
  • Teen users (13–17): about 6,600 with a mobile phone and about 6,500 with a smartphone.
  • Total residents 13+ using a mobile phone: roughly 86,000 (about 96% of the 13+ population).
  • Total residents 13+ using a smartphone: roughly 78,000 (about 87% of the 13+ population).

Demographic breakdown and patterns

  • Age structure (approximate share of county population):
    • 0–17: 24.5% (younger family profile than Oregon overall).
    • 18–29: 14.5%
    • 30–49: 26.0%
    • 50–64: 18.5%
    • 65+: 16.5%
  • Estimated adult smartphone users by age (rounded):
    • 18–29: ~15,700
    • 30–49: ~27,800
    • 50–64: ~16,900
    • 65+: ~11,100
    • Pattern: near-universal smartphone use among under-50 adults; lower but growing adoption among 65+.
  • Rural vs urban usage:
    • Urban core (Newberg, Dundee, McMinnville corridor) shows near–state-level smartphone penetration and heavier 5G use.
    • Rural west and south (Sheridan/Willamina area and Coast Range foothills) exhibit more basic LTE reliance, more mobile-only household internet, and greater sensitivity to coverage/signal quality.
  • Race/ethnicity:
    • Hispanic/Latino residents comprise an estimated 17% of the county (above the Oregon average), aligning with higher mobile-first behaviors in some households and strong OTT/app-based communications.

Digital infrastructure and performance

  • Coverage footprint:
    • Strongest signal and capacity along OR‑99W (Newberg–Dundee–McMinnville) and in city centers.
    • Coverage becomes variable west of the Yamhill/Carlton line toward the Coast Range and south of Sheridan/Willamina, with notable dead spots in hilly and forested terrain.
  • 5G deployment:
    • Mid-band 5G widely available in McMinnville, Newberg, Dundee, and along the 99W corridor, supporting higher median speeds and better in-building performance.
    • Low-band 5G or LTE predominates in outlying areas; upgrades continue but remain behind urban Oregon averages.
  • Capacity and speeds:
    • Peak-hour congestion frequently observed near the Newberg–Dundee corridor and event venues (e.g., wine tourism and festivals), causing noticeable speed dips versus off-peak.
    • Countywide median mobile speeds trend lower than Oregon’s statewide median due to rural coverage constraints and fewer carrier-aggregation options outside towns.
  • Backhaul and site density:
    • Fiber-fed macro and small cells concentrated along 99W and in city cores; more microwave-fed or lower-capacity sites serve rural sectors, limiting sustained 5G throughput.
  • Public safety and resiliency:
    • FirstNet participation and hardening efforts have expanded rural coverage on key corridors since 2020; wildfire-season contingencies (temporary generators, COLTs/COWs) are periodically used to stabilize service.
  • Household connectivity:
    • Mobile-only internet households are meaningfully above the statewide rate, estimated around 11–13% of households in Yamhill versus roughly 8–10% statewide. With about 40,000 households countywide, that equates to roughly 4,400–5,200 mobile-only homes, concentrated in rural tracts and among lower-income renters.

How Yamhill County differs from Oregon overall

  • Higher reliance on mobile-only internet, driven by rural last‑mile limitations and cost sensitivity.
  • More pronounced urban–rural performance gap: urban cores approach metro-level 5G experiences; rural areas remain LTE‑first with patchy 5G and more dead zones.
  • Slightly younger family profile supports high smartphone penetration in under‑50 cohorts, while 65+ adoption lags the state’s urban counties.
  • Seasonal and event-driven demand (wine industry, college events) creates sharper, localized congestion spikes than typical statewide patterns.
  • Agricultural and light‑industrial IoT usage (sensors, fleet trackers) increases SIM density per capita in certain tracts compared with purely residential counties.

Method notes

  • Population and age structure are based on recent ACS/Census county estimates. Mobile and smartphone ownership rates apply current Pew Research Center adult adoption rates by age to Yamhill’s age mix to produce county-specific counts. Mobile-only household estimates derive from ACS “Types of Computers and Internet Subscriptions” patterns for rural Oregon counties, scaled to Yamhill’s household base. These figures are designed to be directionally accurate and decision-grade for planning and comparison.

Social Media Trends in Yamhill County

Social media usage in Yamhill County, Oregon (2025 snapshot)

Population base

  • Adult population (18+): ~84,000 (U.S. Census Bureau ACS; latest available). All user counts below are estimates derived by applying 2024 Pew Research Center U.S. adoption rates to the local adult population.

Overall usage

  • Adults using at least one social platform: ~69,000 (≈83% of adults).
  • Daily use: ~70% of users access one or more platforms daily (Pew 2024).

Most‑used platforms (share of adults; implied local user counts)

  • YouTube: 83% (~69,700 adults)
  • Facebook: 68% (~57,100)
  • Instagram: 47% (~39,500)
  • Pinterest: 35% (~29,400)
  • LinkedIn: 32% (~26,900)
  • TikTok: 33% (~27,700)
  • Snapchat: 30% (~25,200)
  • X (Twitter): 27% (~22,700)
  • WhatsApp: 26% (~21,800)
  • Reddit: 22% (~18,500)
  • Nextdoor: 20% (~16,800)

Age profile of social media users (share of adults in each bracket using any platform; local user counts)

  • 18–29: 95% use social (12,900 users). Heaviest platforms: Instagram (78%), Snapchat (65%), TikTok (62%), YouTube (95%+).
  • 30–49: 88% (25,600 users). Heaviest: YouTube (93%), Facebook (77%), Instagram (54%), LinkedIn (46%).
  • 50–64: 82% (19,300 users). Heaviest: Facebook (73%), YouTube (83%), Pinterest (43%), Instagram (29%).
  • 65+: 65% (12,000 users). Heaviest: Facebook (62%), YouTube (60%), Nextdoor (25–30%), Pinterest (28%).

Gender breakdown

  • Among local social users: ≈52% women, 48% men.
  • Platform skews (share of adults by gender): Pinterest (women ~50% vs men ~19%), Facebook (women ~74% vs men ~62%), Instagram (women ~50% vs men ~43%), TikTok (women ~40% vs men ~25%), Reddit (men ~29% vs women ~15%), X/Twitter (men ~31% vs women ~24%).

Behavioral trends observed locally

  • Community and civic information: Facebook Groups and Pages are primary for county news, school updates, road closures, sheriff/first‑responder alerts, and storm/wildfire information; Nextdoor is strong for neighborhood watch, lost/found, and city‑service notices in McMinnville, Newberg, and nearby towns.
  • Local commerce: High Facebook Marketplace usage for vehicles, tools, farm/ranch equipment, and household goods; buy/sell/trade groups are very active.
  • Tourism and small business marketing: Instagram and Facebook drive discovery for wineries, tasting rooms, restaurants, farm stays, and events (wine club releases, festivals). Visual reels and short video perform best during peak tourism months (spring–fall).
  • Youth and campus activity: Snapchat, Instagram, and TikTok dominate among high‑school and Linfield University students for messaging, clubs, athletics, and events; Stories/Reels usage is notably high.
  • DIY and ag/RV/outdoor content: Strong YouTube consumption for how‑to, equipment maintenance, home/garden, hunting/fishing, and RV travel.
  • Neighborhood demographics: Older homeowners (50+) over‑index on Facebook, YouTube, and Nextdoor; Pinterest use is concentrated among women 30–64. Reddit and X skew more male and younger.
  • Language/community networks: WhatsApp and Facebook are important among Hispanic/Latino residents (≈15–17% of the county), especially for family, church, and workgroup communication.
  • Time‑of‑day cadence: Engagement typically peaks early morning (6:30–9 a.m.) and evening (6–9 p.m.), with weekend mid‑day spikes tied to events, dining, and winery visits.
  • Content formats: Short video (Reels/TikTok) and carousel photo posts drive above‑average interaction for local food, wine, real estate, and community events; live streams perform well for sports and civic meetings.

Sources

  • Pew Research Center, Social Media Use in 2024 (U.S. adult platform adoption and demographics).
  • U.S. Census Bureau, American Community Survey (adult population base and demographics for Yamhill County).