Herkimer County Local Demographic Profile

Herkimer County, New York — key demographics

Sources: U.S. Census Bureau, Population Estimates Program (2024) and American Community Survey 2019–2023 5-year estimates.

  • Population size

    • Total population: ~60,300 (July 1, 2024 estimate)
  • Age

    • Median age: ~45 years
    • Under 18: ~18%
    • 18–64: ~59%
    • 65 and over: ~23%
  • Sex

    • Female: ~50.5%
    • Male: ~49.5%
  • Race and ethnicity (mutually exclusive; Hispanic shown separately)

    • White (non-Hispanic): ~92.2%
    • Black or African American (non-Hispanic): ~1.4%
    • American Indian/Alaska Native (non-Hispanic): ~0.4%
    • Asian (non-Hispanic): ~0.7%
    • Native Hawaiian/Other Pacific Islander (non-Hispanic): ~0.0%
    • Two or more races (non-Hispanic): ~2.6%
    • Hispanic or Latino (any race): ~2.7%
  • Households and housing

    • Households: ~25,300
    • Average household size: ~2.28 persons
    • Family households: ~60% of households
    • Married-couple families: ~47% of households
    • Households with children under 18: ~25%
    • Living alone: ~31% of households; ~14% with a householder age 65+ living alone
    • Owner-occupied housing rate: ~77%

Insights

  • Older age profile with nearly one in four residents 65+, and small household sizes.
  • Predominantly non-Hispanic White population with limited racial/ethnic diversity compared to New York State.
  • High homeownership share consistent with rural/suburban county patterns.

Email Usage in Herkimer County

Herkimer County, NY (2020 pop. ~60,139) spans ~1,458 sq mi, ~41 people/sq mi, reflecting predominantly rural connectivity.

Estimated email users

  • Adults (18+): ~46,900; email users ~43,300 (≈92% adoption).
  • Total including teens (13+): ~46,000 users.

Age distribution of adult email users (approx.)

  • 18–34: 25%
  • 35–54: 34%
  • 55–74: 31%
  • 75+: 10% Usage is near‑universal among 18–54 (≈95–97%), high among 55–74 (≈90%), and lower for 75+ (≈75%).

Gender split

  • County population is roughly 51% female, 49% male; email usage closely mirrors this parity.

Digital access and trends

  • ~83% of households have a broadband subscription; ~17% lack home internet.
  • ~12% are smartphone‑only internet households, indicating mobile‑centric email access for a notable minority.
  • Fixed 100/20 Mbps broadband is available to roughly 90% of addresses; gaps persist in northern townships within the Adirondack Park.
  • Adoption is strongest along the Mohawk Valley corridor (Herkimer–Ilion–Little Falls) with cable/fiber, and weakest in low‑density hamlets relying on DSL/satellite. Overall trajectory is gradual uptake as new builds extend cable/fiber and mobile coverage improves.

Mobile Phone Usage in Herkimer County

Herkimer County, NY: Mobile phone usage snapshot (2022–2024)

Core user estimates

  • Population base: ~59,000 residents; ~25,000 households
  • Mobile phone users (any mobile phone): ~46,000 residents (≈78% of total population)
  • Smartphone users (13+): ~42,000 residents (≈71% of total population; ≈85–87% of residents 13+)
  • Households with a smartphone: ≈89% (about 22,000–22,500 households)
  • Households with a cellular data plan (any mobile broadband subscription): ≈78% (≈19,500–20,000 households)
  • Households relying primarily on mobile data at home (cellular-only internet): ≈12% (≈3,000 households)

Demographic breakdown and usage patterns

  • Age profile and adoption
    • Seniors (65+) make up a larger share than the NYS average and have materially lower smartphone adoption. Estimated smartphone adoption among Herkimer seniors: ~60–65% (vs ~70–75% at the state level), with an additional ~25–30% using basic/feature phones
    • Teens (13–17) have very high smartphone access (~90–95%), aligning with national patterns
  • Income and device access
    • Households below the median income are more likely to be mobile-only for home internet, contributing to the ~12% cellular-only share (higher than the state average)
    • Households with no internet subscription of any kind remain higher than the state: roughly mid-to-high teens percentage vs low teens statewide
  • Urban–rural split
    • Adoption and data usage are strongest in the Mohawk Valley corridor (Herkimer, Ilion, Little Falls); rates dip in the northern Adirondack portions (e.g., Town of Webb and adjacent areas) due to sparser infrastructure and terrain constraints

Digital infrastructure and coverage

  • 4G LTE: Broad coverage along population centers and transport corridors (I‑90/NY‑5/Mohawk Valley); spotty or terrain-limited coverage in parts of the northern and northeastern townships (e.g., Webb, Ohio, Russia, Salisbury)
  • 5G:
    • Low-band 5G from all three national carriers is present along the main corridor and town centers
    • Mid-band 5G (e.g., C‑band/n77) is limited within the county and is materially less prevalent than in downstate and larger upstate metros; most northern census blocks remain LTE-reliant
  • Fixed wireless access (FWA):
    • T‑Mobile 5G Home Internet is available across many Mohawk Valley census blocks
    • Verizon 5G Home availability is limited and clustered near the most built-up areas
  • Seasonal load: Tourism-driven demand spikes (Old Forge/Adirondack gateway) create periodic congestion that is atypical relative to most NYS counties outside resort destinations

How Herkimer County differs from the New York State pattern

  • Adoption gap: Household smartphone adoption is a few points lower than NYS overall (≈89% vs ≈92–93% statewide), consistent with older age structure and rural geography
  • Higher mobile-only reliance: Cellular-only home internet is notably higher (≈12% vs ≈7–8% statewide), reflecting limited wired broadband options in outlying areas and cost sensitivity
  • Slower 5G build-out: Limited mid-band 5G footprint compared with NYS metros; more dependence on LTE and low-band 5G, especially north of the Mohawk Valley
  • Larger senior share: The higher proportion of seniors suppresses overall smartphone penetration and drives a higher-than-average base of basic/feature phone users
  • Greater geographic variance: A pronounced corridor-versus-hinterland divide in both signal quality and speeds; this contrast is sharper than the state average

Implications and trendlines

  • Usage growth is shifting from voice/SMS toward data, but constrained by terrain and sparser mid-band 5G, keeping average mobile speeds below NYS urban/suburban norms
  • Mobile-only households are likely to remain elevated until fiber/coax expansions reach more northern blocks; near-term improvements will come primarily from additional sites, colocation, and sector upgrades
  • Seasonal congestion will continue to shape perceived network quality in Adirondack-facing communities, reinforcing the need for capacity-focused upgrades even where nominal coverage exists

Notes on sources and methods

  • Household device and subscription shares are based on ACS 2018–2022 five‑year county estimates for computer/internet use, translated to counts using Herkimer’s household totals
  • Individual smartphone and basic‑phone user counts are derived by applying age‑specific adoption rates (Pew Research national patterns adjusted for rural/older populations) to Herkimer’s age structure
  • Coverage characterizations reflect FCC provider filings and publicly available carrier footprints through 2024; exact mid‑band 5G availability varies by census block and is materially lower than statewide urban coverage levels

Social Media Trends in Herkimer County

Social media usage in Herkimer County, NY (best-available estimates)

How this snapshot was built: County population figures are from the U.S. Census (2020). Adoption rates come from Pew Research Center’s 2023–2024 national social media studies; rural counties like Herkimer generally track these within a few percentage points.

User stats

  • Population: 60,139; adults (18+): ≈48,100
  • Adults using at least one social platform: ≈34,500 (≈72% of adults)

Age groups (share using any social media, national benchmarks that fit rural NY)

  • 18–29: ≈84–90%; platform mix skews to Instagram, TikTok, Snapchat; YouTube near-universal
  • 30–49: ≈80%; Facebook, YouTube, Instagram lead; steady Snapchat/TikTok usage
  • 50–64: ≈73%; Facebook and YouTube dominate; Pinterest is common (especially among women)
  • 65+: ≈45%; primarily Facebook and YouTube; limited Instagram/TikTok

Gender breakdown (patterns consistent with national data)

  • Women: over-index on Facebook and Instagram; Pinterest has a strong female skew (about half of women vs about one-in-five men use Pinterest nationally)
  • Men: over-index on YouTube, Reddit, and X (Twitter); LinkedIn skews slightly male

Most-used platforms (share of adults; national rates widely applicable in Herkimer)

  • YouTube ≈83%
  • Facebook ≈68%
  • Instagram ≈50%
  • TikTok ≈33%
  • Snapchat ≈30%
  • Pinterest ≈31%
  • LinkedIn ≈30%
  • X (Twitter) ≈22%
  • Reddit ≈22%
  • WhatsApp ≈21%

Behavioral trends observed in rural Upstate NY communities like Herkimer

  • Facebook as the local hub: town, school, fire/EMS, county agencies, and civic groups rely on Pages/Groups; Facebook Marketplace is a primary buy/sell channel
  • Video-first consumption: short vertical video (Reels, Shorts, TikTok) performs best; how-to, outdoors, and local-events content over-index
  • Hyperlocal engagement: posts naming specific towns, schools, roads, weather closures, and sports drive outsized reach and shares
  • Younger users shift activity to messaging layers: Instagram DMs, Snapchat, and Messenger for coordination; public feeds for discovery
  • Time-of-day peaks: local engagement typically concentrates in the evening (about 7–10 pm) and weekends
  • Access realities: patchy broadband encourages mobile-first use; concise copy, subtitles on video, and lightweight creatives perform better
  • Cross-posting norms: the same local updates spread across Facebook and Instagram; TikTok content skews younger and trend-driven; LinkedIn use is concentrated among educators, healthcare, and manufacturing professionals

Key sources

  • U.S. Census Bureau, 2020 Decennial Census (Herkimer County population)
  • Pew Research Center, Social Media Use in 2024 (and platform fact sheets, 2023–2024)