Duval County

Key demographics for Duval County, Florida

• Population size: About 1.02 million (2023 estimate, U.S. Census Population Estimates)
• Age:
  • Under 18: ~23%
  • 65 and over: ~15%
  • Median age: ~37–38 years
• Gender:
  • Female: ~51.7%
  • Male: ~48.3%
• Race/ethnicity (ACS 2019–2023, percentages approximate):
  • White alone: ~56–57% (White, non-Hispanic ~50%)
  • Black or African American alone: ~29–30%
  • Hispanic or Latino (of any race): ~11–12%
  • Asian alone: ~5%
  • Two or more races: ~5%
  • American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander: ~1% combined
• Household data (ACS 2019–2023):
  • Households: ~400,000
  • Average household size: ~2.6
  • Owner-occupied housing rate: ~56–57%

Sources: U.S. Census Bureau, 2023 Population Estimates; American Community Survey 2019–2023 5-year estimates. Note: Hispanic/Latino is an ethnicity and may be of any race.

Duval County, FL (≈1.0M residents) email usage snapshot

• Estimated email users: 650k–720k adults. Method: ~77–79% adults × ~93–96% are internet users × ~92–95% of internet users use email (Pew national rates applied locally).
• Age pattern (approx., follows U.S. trends):
  • 18–29: ~95–99% use email
  • 30–49: ~94–97%
  • 50–64: ~88–92%
  • 65+: ~75–85%
• Gender split: population ~51% female, ~49% male; email use is essentially even by gender.
• Digital access:
  • ~88–91% of households have a broadband subscription; ~93–95% have a computer or smartphone (ACS Computer & Internet Use, recent years).
  • Smartphone‑only internet households: roughly 15–20%, higher in lower‑income areas.
  • Daily email use is common among employed and college‑educated adults; lower but substantial among seniors.
• Local connectivity/density notes:
  • Duval is a largely urban/suburban county; most addresses have multiple fixed‑broadband options (cable/fiber/5G FWA), with some peripheral pockets having fewer choices.
  • Public connectivity is supported by Jacksonville Public Library branches offering computers and Wi‑Fi, helping bridge access gaps.

Figures are estimates combining ACS household connectivity with national email adoption rates.

Below is a concise, decision-ready snapshot of mobile phone usage in Duval County (Jacksonville), with emphasis on how it differs from Florida overall. Figures are modeled estimates using recent national/Florida patterns, ACS demographics, and known local infrastructure; treat them as directional and validate with ACS S2801/S0101/DP05, carrier coverage maps, and third‑party speed tests.

Headline estimates (Duval County)

• Population base: ≈1.0–1.02 million residents.
• Smartphone users: ≈0.75–0.90 million individuals (higher penetration than Florida overall due to a younger age mix).
• 5G device penetration: roughly in line with or slightly above the state (on the order of two-thirds of active handsets).
• Mobile‑only home internet households: ≈60,000–80,000 (roughly mid‑teens percent of households), likely a bit higher than the statewide share in lower‑income ZIPs.
• Total active mobile lines (incl. secondary lines, tablets, IoT): plausibly exceeds population (≈1.1–1.3 million lines), with a meaningful logistics/telematics footprint tied to the port and naval facilities.

Demographic drivers (how Duval differs from Florida)

• Younger age structure: Duval skews younger than Florida (fewer retirees, more working‑age adults and families). Expect:
  • Higher smartphone adoption and 5G uptake than the state average.
  • Heavier mobile data/video usage and higher propensity for unlimited plans and family plans.
• Race/ethnicity: Duval has a larger share of Black residents and a smaller share of Hispanic residents than Florida overall.
  • Practical impact: affordability programs and mobile‑only reliance are especially salient in historically underserved Northside/Westside neighborhoods; Spanish‑language targeting is less prominent than in South Florida.
• Income: Median household income slightly below the Florida median.
  • Practical impact: above‑average use of prepaid/MVNO options and higher share of mobile‑only home internet in cost‑burdened areas; strong value sensitivity for device financing and promos.

Usage patterns and behaviors

• Less seasonal variability than Florida’s tourism hubs (Orlando, Miami, coastal resort counties); network load is steadier year‑round but sees sharp event spikes (NFL games, Florida–Georgia weekend, concerts, air shows, base operations).
• Higher share of enterprise/IoT lines than many Florida counties due to logistics, port, healthcare, and defense sectors (fleet telematics, sensors, handhelds).
• FWA (5G Home Internet) uptake is notable in suburban ZIPs and older apartment clusters, sometimes substituting for cable where new fiber isn’t yet built.

Digital infrastructure snapshot

• Mobile coverage:
  • All three national carriers operate robust 4G and mid‑band 5G across the urban core, beaches, and major corridors (I‑95, I‑10, JTB, Southside).
  • Typical mid‑band 5G performance ranges from 100–300+ Mbps where available; indoor mid‑band can be patchy on the far Northside and in low‑rise older construction until densification/small cells fill gaps.
  • High‑capacity systems are deployed at large venues and the airport to handle event surges.
• Fiber and cable:
  • Comcast/Xfinity has countywide cable coverage; AT&T has expanded FTTH in many neighborhoods; IQ Fiber (local FTTH overbuilder) is actively building in Jacksonville—this is a distinctive local factor versus many Florida counties.
  • Result: neighborhoods with new FTTH see reduced reliance on mobile‑only internet; others maintain higher mobile‑only shares.
• Small cells/CBRS/private networks:
  • Ongoing 5G densification (small cells) in the urban core and commercial corridors.
  • CBRS/private LTE interest tied to port/logistics, healthcare campuses, and industrial sites is higher than in many Florida counties without similar assets.
• Public connectivity and equity:
  • Libraries and community centers provide Wi‑Fi and device/Hotspot lending; local digital inclusion efforts target affordability and skills gaps in specific ZIPs.

How Duval trends differ from state‑level

• Adoption and devices: Slightly higher smartphone and 5G device penetration than Florida overall due to younger demographics; Florida’s older statewide age profile drags the state average down.
• Load profile: Less driven by tourism seasonality; more by commuting and event‑centric peaks. Planning leans toward venue capacity and commuter corridors rather than resort/tourist hotspots.
• Infrastructure competition: Unique FTTH overbuild intensity (IQ Fiber plus AT&T Fiber) compared with many Florida counties; in turn, FWA adoption patterns are more about replacing legacy cable in non‑fiber pockets than about filling rural gaps (Duval is largely urban/suburban).
• IoT mix: Above‑average share of enterprise/IoT lines from logistics/defense versus hospitality‑centric IoT prevalent in South Florida.
• Equity gap: While Florida’s statewide Hispanic share shapes language access in many markets, Duval’s equity focus is more on affordability and infrastructure in predominantly Black neighborhoods with lower fixed‑broadband adoption—translating to higher mobile‑only dependence in those areas.

Risks and gaps to watch

• Indoor 5G consistency in older multifamily buildings and on the county periphery; continued small‑cell buildouts and in‑building systems matter.
• Affordability churn in prepaid/MVNO segments; ACP wind‑down effects elevate the importance of carrier low‑income plans and local subsidies.
• Event resilience (storms): while Duval is less hurricane‑exposed than South Florida, power and backhaul resiliency and deployable cells remain critical for continuity.

Suggested sources for validation and updates

• U.S. Census/ACS: S0101 (age), DP05 (race/ethnicity), S2801 (computer/internet subscriptions) for county vs state.
• FCC Broadband Map and mobile coverage filings; carrier coverage portals.
• Third‑party network analytics (Ookla, Opensignal) for speed/availability by ZIP.
• Local provider build announcements (AT&T Fiber, IQ Fiber, Comcast), city/county digital inclusion reports, and JAXPORT/airport infrastructure briefs.

Here’s a concise, practical snapshot of social media usage in Duval County (Jacksonville), FL. Figures are best-available estimates derived from platform ad-reach tools, Florida/US usage patterns, and local demographics (2024–2025). Percentages overlap because people use multiple platforms.

Overall user base

• Residents: ~1.0M
• Active social media users: ~780k–850k (≈77–84% of residents; ≈85–92% of age 13+)

Age mix of active users (share of social users)

• 13–17: 7–9%
• 18–24: 13–15%
• 25–34: 22–25%
• 35–44: 19–21%
• 45–54: 14–16%
• 55–64: 12–14%
• 65+: 10–12%

Gender (self-reported on major platforms)

• Female: 52–55%
• Male: 45–48%
• Non-binary/unspecified: <2% (often not captured by ad tools)

Most-used platforms in Duval (share of active social users reachable)

• YouTube: 80–90%
• Facebook: 60–70%
• Instagram: 45–55%
• TikTok: 35–45% (heavy 13–34 skew)
• Snapchat: 20–30% (teens/young adults)
• Pinterest: 20–30% (skews female 25–44)
• LinkedIn: 18–25% (25–54, white-collar, defense/logistics/healthcare)
• X/Twitter: 15–20% (local news/sports)
• Nextdoor: 12–18% (homeowners, neighborhood/HOA)
• Reddit: 12–18% (local subreddit, tech/gaming)

Behavioral trends to know

• Local-first engagement: Strong interest in hyperlocal news (crime, weather, traffic), school updates, and Jaguars/NFL; big spikes during storms/hurricanes and game days.
• Facebook Groups + Marketplace: Primary hubs for yard sales, rentals, small business promos, and event discovery.
• Short-form video wins: Reels/TikTok drive the fastest reach—food spots, beaches, festivals, behind-the-scenes, and “new in Jax” content perform well.
• Peak times: Weekdays 7–9 a.m. and 7–10 p.m.; weekends late morning–afternoon; live engagement during Jaguars games and major events.
• What resonates: Visuals of beaches/outdoors, family-friendly activities, military appreciation, and deals/convenience (same-day, local pickup).
• Messaging expectations: Heavy use of Messenger (and some WhatsApp) for coordination and customer service; quick DM replies influence purchase decisions.
• Neighborhood trust: Nextdoor, local creators, and community leaders sway decisions more than brand pages; UGC, reviews, and before/after posts convert.
• Geo-hotspots for targeting: Beaches, St. Johns Town Center, downtown event corridors, hospital campuses, and naval bases (NAS JAX, Mayport).

Note: County-level, third-party–verified stats are limited. For planning, validate with platform ad planners (Meta, TikTok, Snap, LinkedIn), Google Trends for Jacksonville, and local publisher insights.