Brevard County

Here are key, high-level demographics for Brevard County, Florida. Figures are rounded; years noted. Source: U.S. Census Bureau (2023 Population Estimates; 2018–2022 ACS; 2020 Census).

Population size

• About 630,000 residents (2023 estimate)

Age

• Median age: about 48 years
• Under 18: about 20%
• 65 and over: about 25%

Gender

• Female: about 50–51%
• Male: about 49–50%

Race/ethnicity

• White, non-Hispanic: about 70–72%
• Black or African American: about 10%
• Asian: about 3%
• Two or more races: about 4–5%
• Hispanic or Latino (of any race): about 12%
• Other groups (American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander): each under 1%

Households

• About 260,000 households
• Average household size: about 2.4 persons
• Family households: about 63% of households
• Married-couple households: about 47%
• One-person households: about 28%
• Households with children under 18: about 24%
• Owner-occupied housing rate: roughly 73–75%
• Median household income: about $65k–$70k
• Persons in poverty: about 11%

Brevard County, FL (pop. ~630,000) — email usage snapshot (estimates, based on ACS/Pew benchmarks and local conditions):

• Estimated email users: ~470,000–500,000 adults. Method: ~82% adults × 90–95% email adoption among adults.
• Age distribution (share using email):
  • 18–29: ~95%
  • 30–49: ~95%
  • 50–64: ~90%
  • 65+: ~80–85% (large retiree share means many older users)
• Gender split: ~50/50 (email adoption is near-parity across men and women).
• Digital access trends:
  • Broadband at home: ~85–90% of households; device access (computer/smartphone): ~90–95%.
  • Mobile-only internet: ~15–20% of households; email heavily accessed via smartphones.
  • Increasing fiber availability and high email reliance due to aerospace/tech, defense, healthcare, and remote/hybrid work.
• Local density/connectivity facts:
  • Population is concentrated along the I‑95/US‑1 coastal corridor (Palm Bay–Melbourne–Titusville and beachside), which has robust cable and expanding fiber.
  • More rural north/west pockets (e.g., Mims/Scottsmoor, St. Johns River area) see fewer fixed-broadband options; libraries and public Wi‑Fi help bridge access.
  • Overall digital adoption is slightly above average for Florida, reflecting the Space Coast’s tech-oriented workforce.

Here’s a concise, locally oriented picture of mobile phone usage in Brevard County, Florida, emphasizing what looks different from statewide patterns.

User estimates

• Population base: ~620–640k residents. Adults ~500–520k; teens (13–17) ~35k.
• Smartphone users: roughly 445–480k adults plus ~30k teens, for about 475–510k total smartphone users.
• Any mobile phone (smartphone or basic): about 500–540k individual users.
• Active lines: typically exceed population due to watches, tablets, vehicle modems, and work phones; a reasonable range is 1.0–1.2 lines per resident (620k–760k lines countywide).

Demographic patterns and how they differ from Florida overall

• Older skew: Brevard’s 65+ share is higher than the Florida average. That slightly lowers overall smartphone penetration and raises use of value MVNOs (e.g., Consumer Cellular) and hearing‑aid–compatible devices. It also pushes heavier use of health/telemedicine apps and wearables.
• STEM/aerospace workforce: A larger-than-average share of engineers and defense/space contractors increases demand for reliable 5G, strong security (2FA, MDM), and work‑issued devices. Corporate-liable lines and FirstNet (public-safety/priority) usage run higher than in a typical Florida county.
• Language/international calling: With a smaller Hispanic/foreign-born share than Florida overall, there’s less baseline demand for international calling plans and tourist-focused prepaid offers—except around Port Canaveral.
• Household connectivity: Suburban growth areas (Viera, West Melbourne, Palm Bay) show high smartphone and multi‑device adoption. In contrast, older beachside and north/west rural pockets have more mixed device ownership and a higher share of mobile-only internet users where fixed broadband choices are fewer.
• Seasonal swings: “Snowbird” influx and cruise traffic create pronounced weekend/seasonal roaming peaks that are more visible here than in many Florida counties without a major port.

Digital infrastructure and usage, with local distinctions

• 5G footprint: All three national carriers cover the I‑95/US‑1 corridors and beachside cities (Palm Bay–Melbourne–Satellite Beach, Cocoa–Merritt Island, Titusville) with mid‑band 5G. Performance is competitive in these zones; step-downs to LTE are more common north of Titusville, in wetlands west of I‑95, and across protected lands near the Merritt Island National Wildlife Refuge and Canaveral National Seashore.
• Spaceport effects: Rocket launch days create unique, short‑term capacity spikes at viewing areas (Jetty Park, Cocoa Beach, Titusville riverfront). Carriers periodically deploy temporary cells (COWs) and add sector capacity—this event-driven traffic profile is unlike most Florida markets.
• Maritime/port coverage: Port Canaveral drives stronger-than-average shoreline and maritime coverage and noticeable weekend churn from cruise passengers. International roaming activity around the port is higher than typical for a non‑tourism county.
• Fixed Wireless Access (FWA): T‑Mobile and Verizon 5G home internet have strong uptake in new-growth suburbs and exurban fringes, often as a competitive alternative to cable or in advance of fiber builds. FWA’s share of home broadband looks a bit higher than the Florida average here.
• Fiber/backhaul: AT&T fiber and new-build community fiber are expanding in Viera/West Melbourne/Palm Bay, improving 5G backhaul. Older coastal blocks and rural north/west areas rely more on cable or legacy DSL, indirectly pushing some households toward mobile-only or FWA solutions.
• Coverage constraints: Environmental and federal land restrictions around KSC/spaceport and wildlife areas limit new tower siting, producing more pronounced dead zones than in many Florida metros.
• Resilience: Given hurricane risk and mission-critical facilities, there’s visible emphasis on backup power and priority services. Public safety and emergency management users lean on FirstNet and priority network features; residents show above-average preparedness (power banks, satellite SOS on newer phones).

Behavioral/plan mix tendencies

• Postpaid remains strong, but MVNO/value plans skew high among retirees; prepaid tourist SIM activity is concentrated near the port rather than countywide.
• Device mix includes a higher share of wearables and connected vehicles (commuter corridors, long coastal drives) and noticeable satellite-text/SOS adoption among boaters and backcountry users.

Bottom line differences vs the state

• More event-driven and maritime traffic (launches, cruises) than a typical Florida county.
• Slightly lower average smartphone penetration due to age mix, but with an offsetting cluster of performance- and security‑sensitive power users tied to the space/defense sector.
• FWA adoption and mobile-only internet use are elevated in specific growth and fringe areas relative to state averages.
• Coverage is strong along I‑95/US‑1 and beach cities, but protected lands create sharper rural/coastal dead zones than in many Florida counties.

Here’s a concise, planning-ready snapshot of social media use in Brevard County, FL. Figures are estimates derived from Pew/national platform penetration, adjusted for Brevard’s older age profile and population size. Use for directional planning rather than official reporting.

County snapshot

• Population: ~630,000 (adult 18+ ~520,000)
• Adults using at least one social platform: ~84% => ~435,000–450,000
• Age mix of adult social users (approx): 18–24 (9%), 25–34 (15%), 35–44 (17%), 45–54 (17%), 55–64 (18%), 65+ (24%)
• Teen users (13–17): ~38,000 residents; ~90–95% on at least one platform

Most-used platforms (monthly, adults; local estimates)

• YouTube: 80% (~416k)
• Facebook: 65% (~338k)
• Instagram: 41% (~213k)
• TikTok: 28% (~146k)
• LinkedIn: 26% (~135k)
• Snapchat: 22% (~114k)
• X (Twitter): 18% (~94k)
• Reddit: 17% (~88k)
• Nextdoor: 20–28% (~105k–145k; strong in suburban neighborhoods) Note: Audiences overlap; counts are not additive.

Age patterns (where platforms over-index locally)

• 13–24: YouTube, TikTok, Snapchat, Instagram; Facebook minimal
• 25–34: Instagram, YouTube; TikTok strong; Facebook rising
• 35–54: Facebook and YouTube dominate; Instagram moderate; Nextdoor usage grows
• 55–64: Facebook, YouTube, Nextdoor; LinkedIn for white-collar/tech
• 65+: Facebook and YouTube remain primary; limited TikTok/Instagram

Gender skews (apply to local users; based on national usage patterns)

• More women than men: Facebook (54% F), Instagram (52% F), TikTok (57% F), Snapchat (58% F), Nextdoor (~60% F)
• More men than women: YouTube (55% M), LinkedIn (56% M), X/Twitter (63% M), Reddit (64% M)

Behavioral trends specific to Brevard

• Local-first content: High engagement with community groups, local news, weather/hurricane updates, traffic/bridges, school and youth sports, lost/found pets. Nextdoor and Facebook Groups are go-to channels.
• Space Coast effect: Spikes in activity around launch schedules; video and live streams perform well; strong followings for NASA/SpaceX/space media pages.
• Facebook Marketplace is big: Active buy/sell for vehicles, boats, tools, and home goods; strong response to geo-targeted offers.
• Video short-form uplift: Reels/Shorts/TikTok clips outperform static posts for restaurants, attractions, real estate, and events (Cocoa Beach, Cocoa Village, Melbourne).
• Seasonality: Tourism and “snowbird” months (roughly Nov–Apr) lift Instagram/TikTok UGC and local search; businesses increase paid social during spring break and major launch windows.
• Civic/safety: Nextdoor and Facebook used for public safety notices, utilities, beach and lagoon conditions; high CTR for agency posts.
• Professional community: LinkedIn over-indexes relative to similar-sized counties due to aerospace/defense/tech employers; recruiting and thought leadership perform well.
• Best times: Highest engagement typically early morning (6–9 a.m.) and late evening (8–10 p.m. ET); weather/launch days override usual patterns.

Notes on methodology

• Percentages are adapted from recent U.S. adult social media usage benchmarks (Pew and platform disclosures), scaled to Brevard’s population and older median age (~47–48).
• Nextdoor is reported as a range due to household-based adoption.
• For campaign planning, validate with platform ad-reach tools (Meta, TikTok, Google/YouTube) and local page insights.