Check yourself before you wreck yourself: Discovering your true online reputation

Written by Mikki Krause
Last Updated: 11/19/2019
Check yourself before you wreck yourself: Discovering your true online reputation
What you don’t know about your online footprint may affect potential prospects and opportunities.

Have you ever searched your name online? The odds are that you haven’t if you’re among the 50% of U.S. professionals (including Millennials) who have never Googled their names, according to a survey conducted by resume consulting service TopResume.

As for the other 50% of you who have performed Google searches on yourselves, what did you find? Was there a difference between the information that appeared about you 20 years ago or even five years ago versus today? Unless you’ve been living an internet-free life for the better part of the last quarter-century, the answer to that question is a resounding and unanimous YES.

And unfortunately, many of us aren’t too happy about what we find.

From LinkedIn Profiles to public forums, to social media sites, to dating profiles, the sum of the information that makes up a person’s online reputation doesn’t always paint them in the best light. But as long as this information exists in the public domain, it’s fair game for other people to make significant or life-changing decisions based on your name’s background search results alone.

Here are the top reasons why you should run an online background check on yourself with a top rated provider like GladiKnow as soon as possible:

1. It’s normal for schools and potential employers to run a background check search on you

In fact, it’s so normal that it’s practically standard practice. CareerBuilder’s 2017 study discovered that over 70% of employers use social media to screen candidates before hiring, and 54% have terminated candidates’ applications based on the content of their social media profiles alone.

But social media is a double-edged sword. A suspicious lack of a transparent online presence can be just as harmful to a person’s perceived online reputation as a questionable or controversial social media post. For instance, a whopping 57% of hiring managers across industries claimed that they are less likely to interview a candidate who they can’t find online. This fact is verified by Rosemary Haefner, Chief HR Officer at CareerBuilder:

"Most workers have some sort of online presence today– and more than half of employers won't hire those without one. This shows the importance of cultivating a positive online persona. Job seekers should make their professional profiles visible online and ensure any information that could negatively impact their job search is made private or removed."

So be sure to think of the “bigger picture” before you post and any historical content that isn’t aligned with your personal online brand.

2. Dating partners will also do a background search on you online

Surprised? Don’t be. Dating can be a risky and potentially dangerous endeavor for singles today. Add to that the fast, time-starved pace of modern life and you get a population of people who are more than happy to let technology help them cut their losses and move on to the next good prospect a.s.a.p..

In general, women are more likely to run a criminal history check on potential dates- citing personal safety as a primary driving factor - though men aren’t immune to the same amount of curiosity. But for both sexes, several background search results rank high on the list of romantic deal-breakers, including a secret spouse or partner, a criminal record, an affiliation to a dangerous group, or illegal business practices.

3. Your top-ranked background search results will not be the ones you want

The algorithms of popular search engines will rank posts relating to your name by their popularity and not necessarily their relevance. So even if you’ve invested time into creating a professional website or top-of-the-line LinkedIn page, there is little or no guarantee that it will appear in the top 5 search results for your name unless you’re actively working hard on an SEO (Search Engine Optimization) strategy and keep a close watch on your online reputation management.

And if you are cursed with a relatively “common” name, there is nothing stopping the bad reputation of your online look-alikes from tarnishing yours.

If you want to know the actual state of your online reputation and have the tools you need to do something about it, don’t stop at a general Google search. Top-rated, online background screening platforms like Gladiknow offer the best and most comprehensive database of information available, with over 600 million records scanned instantly with every affordable and 100% confidential search.

Try it today (you’ll thank yourself later).

Check My Background Record

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